Gartner predicts that by 2022, 85% of all customer service interactions will start with self-service. Despite this figure, many businesses lack an intentional approach to implement self-service portals, resulting in disjointed experiences that leave much to be desired.
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Six Best Practices for IT Leaders to Enable Effective Self-Service
To combat this, IT teams can focus on adhering to 6 best practices:
- Understand what customer service teams actually need
- Align with the overarching customer experience strategy
- Implement robust integration between systems
- Add robust knowledge management
- Enhance performance management
- Use a digital experience platform