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How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
How Financial Technology is Impacting Emerging Markets
For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/how-financial-technology-is-impacting-emerging-markets
5 Steps to Delivering Customer Support for the Enterprise
Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/5-steps-to-delivering-customer-support-for-the-enterprise
A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-is-personalized-marketing-
20 Must-Know Stats for Insurers in 2022
The last two years, we’ve experienced a period of unknown risk and a rise in health concerns. This led to more people scrambling to purchase insurance, but were insurers ready to serve these...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/20-must-know-stats-for-insurers-in-2022
Predicciones de transformación digital para 2022 de un ejecutivo de marketing B2B
Los profesionales de marketing no son ajenos al cambio. Ya han operado en un mundo donde las preferencias del cliente están siempre cambiando, la tecnología está en constante evolución y el mercado...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/predicciones-de-transformacion-digital-para-2022-de-un-ejecutivo-de-marketing-b2b
So gelingt eine digitale Markenführung mit Liferay DXP
Die Verwaltung von Corporate Websites ist heute ein Prozess, der in hohem Maße von Zusammenarbeit geprägt ist und an dem häufig Mitarbeiter aus verschiedenen Bereichen beteiligt sind, z. B....
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/liferay-dxp-cms-features
Período de Oportunidade e Desafios para Universidades
No final dos anos 1960, o fenômeno que conhecemos bem como internet nasceu oficialmente nas universidades: em Stanford e UCLA para sermos mais precisos. Fazendo um salto para 2020 e as instituições...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/periodo-de-oportunidade-e-desafios-para-universidades
Recomendaciones de productos personalizadas con Liferay Commerce
Para cualquiera que esté lanzando un sitio de comercio electrónico hoy, las recomendaciones de producto son una funcionalidad básica a incluir. Sin embargo, estas experiencias automatizadas no son...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/recomendaciones-de-productos-personalizadas-con-liferay-commerce
Overcoming 4 Roadblocks to an Effective Partner Portal
Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/overcoming-4-roadblocks-to-an-effective-partner-portal
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/3-benefits-of-embracing-digital-transformation

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