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How to Build Customer Loyalty in the Digital Age
The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-to-build-customer-loyalty-in-the-digital-age
Why Portals Are Becoming Digital Experience Platforms, According to the Gartner Magic Quadrant for Horizontal Portals
In a digital era in which the ability to provide superior customer experiences has become a competitive differentiator, portals and the things they’re really good at--personalizing experiences,...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/why-portals-are-becoming-digital-experience-platforms-according-to-the-gartner-magic-quadrant-for-horizontal-portals
Why Back-End Integration Should Be Every Marketer’s Goal
The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/why-back-end-integration-should-be-every-marketer-s-goal
Liferay Roadshow 2017, soluciones simples para retos complejos
Como cada primavera, desde Liferay apoyamos a nuestros partner para hacer un roadshow por diferentes ciudades de la geografía española. Estos roadshows son encuentros de una mañana de duración...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/liferay-roadshow-2017-soluciones-simples-para-retos-complejos
Liferay Demos IoT Integration at Road to Reinvention
A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/liferay-demos-iot-integration-at-road-to-reinvention
Five Successful Examples of IoT and Big Data Working Together
Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/five-successful-examples-of-iot-and-big-data-working-together
Negocio Electrónico vs. Negocio Digital
Un negocio digital es aquel que centra su estrategia en el uso de la tecnología para crear nuevo valor modificando los procesos y los modelos de negocio, las experiencias de cliente y las...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/negocio-electronico-vs-negocio-digital
Ser desarrollador Front-End en un entorno Liferay
Es frecuente encontrar en las empresas equipos multidisciplinares formados por perfiles de desarrolladores de BackEnd, UX, infraestructura o FrontEnd que trabajan de forma conjunta, en vez de en...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/ser-desarrollador-front-end-en-un-entorno-liferay
Better Data Comes from Better Systems: 3 Tips for Your Data Analytics Strategy
What’s Your Data Analytics Strategy? It’s a question we hear often these days. Companies are leaning on technology’s ability to pull in customer data at every point, and that massive amount of data...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/better-data-comes-from-better-systems-3-tips-for-your-data-analytics-strategy
Xamarin con Azure en el Xamarin Dev Days Madrid
Os traigo la última entrega de la serie de videos sobre el Xamarin Dev Days Madrid, iniciativa promovida por el meetup de Cross Development para fomentar el uso de Xamarin y difundir sus ventajas....
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/xamarin-con-azure-en-el-xamarin-dev-days-madrid
El CIO es y será un perfil clave para la Transformación Digital
La evolución de las nuevas tecnologías ha provocado, según indican estudios recientes1, que más de la mitad de los CIOs de las grandes empresas hayan tenido que rediseñar la dirección estratégica...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/el-cio-es-y-sera-un-perfil-clave-para-la-transformacion-digital
Introducción a Xamarin
En Liferay acogimos el último Xamarin Dev Days de Madrid, una iniciativa de experiencia muy práctica promovida por Microsoft y el meetup de Cross Development para fomentar el uso de Xamarin y...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/introduccion-a-xamarin
Objetivo: Aseguradora Omnicanal
La omnicanalidad ha llegado al mundo asegurador. Cada vez son más las aseguradoras que recurren a ofrecer experiencias personalizadas y omnicanal para sus clientes. Y es que la omnicanalidad ya no...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/objetivo-aseguradora-omnicanal
Key Lessons from One Healthcare Company's Brand New Customer Experience
Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/key-lessons-from-one-healthcare-company-s-brand-new-customer-experience
Cinco ejemplos de Intranet que potencian la productividad
Una de las promesas más interesantes de una intranet corporativa es que pueda aumentar la productividad de sus empleados. Pero, lamentablemente, las intranets no hacen este trabajo por sí solas....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/cinco-ejemplos-de-intranet-que-potencian-la-productividad
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Cinco elementos fundamentales en el diseño de un portal web
El diseño de portales web es una materia objeto de estudio desde hace muchos años, que ha evolucionado desde el nacimiento de los primeros gateways estáticos (recordemos AOL o Yahoo). La...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/cinco-elementos-fundamentales-en-el-diseno-de-un-portal-web
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
7 elementos clave a tener en cuenta en el diseño de un site web empresarial
A menudo, lo que consideramos como mejores ejemplos de diseño web se centran en imágenes sorprendentes o diseños originales. No obstante, cuando nos referimos al diseño web de un site corporativo,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/7-elementos-clave-a-tener-en-cuenta-en-el-diseno-de-un-site-web-empresarial
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-

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