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Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Cómo evaluar Plataformas Web
El sistema de evaluación de Plataformas Web puede ser muy diferente dependiendo de la cultura de la organización y de la personalidad del equipo de gestión de proyectos. Diseñar un sistema de...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/como-evaluar-plataformas-web
10 consejos para fomentar el uso de tu portal móvil
Imagina que tras haber decidido que tu empresa necesita un portal móvil para mejorar la productividad de tus empleados, ofrecer asistencia a tus clientes, o incluso ambos, hayas creado...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/10-consejos-para-fomentar-el-uso-de-tu-portal-movil
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Por que Seu Mapa da Jornada do Cliente Não Corresponde à Realidade
Experiências do cliente excepcionais são criadas para atender e até superar as expectativas ao antecipar as próximas ações e interesses do público-alvo da empresa. No entanto, é necessário...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/por-que-seu-mapa-da-jornada-do-cliente-nao-corresponde-a-realidade
¿Está la Gestión de Contenido Empresarial realmente acabada?
A finales de 2016 Gartner declaró que la Gestión de Contenido Empresarial (Enterprise Content Management- ECM) estaba acabada, y superada por el término Servicios de Contenido. Esto fue recibido...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/-esta-la-gestion-de-contenido-empresarial-realmente-acabada-
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Cuatro preguntas para analizar la salud de tu intranet
¿Cuándo ha sido la última vez que has comprobado el valor que atribuyen tus empleados a la intranet de tu empresa? Frecuentemente, tras adoptar un software de intranet, las compañías ya no vuelven...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/cuatro-preguntas-para-analizar-la-salud-de-tu-intranet
8 Buenas prácticas para su estrategia omnicanal
Las estrategias omnicanales de éxito dependen de experiencias consistentes en todas las interacciones del customer journey. Algo que, al conseguirse, proporciona grandes beneficios tanto para el...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/8-buenas-practicas-para-su-estrategia-omnicanal
Cinco ejemplos de Intranet que potencian la productividad
Una de las promesas más interesantes de una intranet corporativa es que pueda aumentar la productividad de sus empleados. Pero, lamentablemente, las intranets no hacen este trabajo por sí solas....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/cinco-ejemplos-de-intranet-que-potencian-la-productividad
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Cinco elementos fundamentales en el diseño de un portal web
El diseño de portales web es una materia objeto de estudio desde hace muchos años, que ha evolucionado desde el nacimiento de los primeros gateways estáticos (recordemos AOL o Yahoo). La...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/cinco-elementos-fundamentales-en-el-diseno-de-un-portal-web
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
7 elementos clave a tener en cuenta en el diseño de un site web empresarial
A menudo, lo que consideramos como mejores ejemplos de diseño web se centran en imágenes sorprendentes o diseños originales. No obstante, cuando nos referimos al diseño web de un site corporativo,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/7-elementos-clave-a-tener-en-cuenta-en-el-diseno-de-un-site-web-empresarial
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-
How to Prepare for the Future of Machine-Driven Search
Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-to-prepare-for-the-future-of-machine-driven-search
Ventajas e inconvenientes de construir una aplicación híbrida
Si estás pensando en construir una aplicación para tu equipo de trabajo, tu público objetivo o para ambos, las aplicaciones híbridas pueden proporcionarte un abanico de herramientas y recursos...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/ventajas-e-inconvenientes-de-construir-una-aplicacion-hibrida
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
User Experience and APIs: The Future of Traditional Banking
As digital banking transforms, it is unclear what the bank of the future will look like. But one thing that is clear is that physical branches will become less important. Online channels will...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/user-experience-and-apis-the-future-of-traditional-banking
Por que Sua Tecnologia de Marketing não Está Impactando Seus Resultados
Qual a prioridade número um dos profissionais de marketing atualmente? Você concorda ou discorda com a afirmação a seguir? A prioridade número 1 dos marketeiros atualmente é conduzir a empresa para...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/por-que-sua-tecnologia-de-marketing-nao-esta-impactando-seus-resultados
Cómo corregir los pain points de tus clientes
En el último post del blog os ofrecimos algunos consejos para descubrir los pain points de la relación de tu empresa con el cliente. Y tal como os prometimos, en este artículo hablaremos sobre qué...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/como-corregir-los-pain-points-de-tus-clientes

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