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Cómo crear experiencias digitales que apoyen el marketing de la empresa: 4 estrategias claves
Publicado en El Publicista En un entorno cambiante, las empresas que pretenden tener éxito en el nuevo panorama digital se enfrentan a una interesante paradoja: de un lado, las oportunidades de...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/como-crear-experiencias-digitales-que-apoyen-el-marketing-de-la-empresa-4-estrategias-claves
Jumpstart Your Omnichannel Experience by Asking These Four Questions
In the first part of this series, we discussed the importance of uniting the customer experience across touchpoints and building a cross-functional team to manage it. In part two of the series, we...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/jumpstart-your-omnichannel-experience-by-asking-these-four-questions
Three Digital Transformation Lessons Financial Services Can Learn From Other Industries
This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/three-digital-transformation-lessons-financial-services-can-learn-from-other-industries
Want Better Customer Experience? Create a Cross-Functional Team
In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/want-better-customer-experience-create-a-cross-functional-team
Can Banks Become Advocates for Millennials? 5 Takeaways From Digital Banking Summit 2016
For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/can-banks-become-advocates-for-millennials-5-takeaways-from-digital-banking-summit-2016
Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
How Financial Technology is Impacting Emerging Markets
For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/how-financial-technology-is-impacting-emerging-markets
5 Steps to Delivering Customer Support for the Enterprise
Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/5-steps-to-delivering-customer-support-for-the-enterprise
A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
How COVID Has Changed B2B Buying
The way we conduct business has changed in a drastic way this year as a direct result of the COVID-19 pandemic. While the consumer side of this fundamental shift in behaviour tends to receive the...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-covid-has-changed-b2b-buying
Qué Necesitan las Agencias Gubernamentales para Mejorar la Experiencia de los Ciudadanos Digitales
El veredicto está en que si bien muchas empresas comprenden la importancia de la experiencia digital del cliente, las instituciones gubernamentales han tardado en implementar tácticas similares...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/que-necesitan-las-agencias-gubernamentales-para-mejorar-la-experiencia-de-los-ciudadanos-digitales
4 Desafios para Transformar-se em uma Seguradora Digital
Um relatório da PwC indicou que 44% dos líderes de seguros pesquisados não acreditavam que as seguradoras existentes sobreviveriam em sua forma atual. O setor está mudando a taxas que ameaçam a...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/4-desafios-para-transformar-se-em-uma-seguradora-digital
The Value of Analytics Within a Modern Intranet
In today’s competitive commercial environment, organisations across the globe understand the importance of hiring, developing and retaining the talent within their organisation. As CEOs and HR...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/the-value-of-analytics-within-a-modern-intranet
What is the Purpose of a Knowledge Management System?
Our daily lives are increasingly shifting towards digital solutions, from how we order our coffee in the morning to how we conduct our daily meetings. Therefore, it comes as no surprise that...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/what-is-the-purpose-of-a-knowledge-management-system-
Creating Meaningful Customer Experiences
As an established digital experience leader, Liferay’s DXP is designed to encourage positive customer experiences. Driving growth, companies across the globe have achieved alignment with Liferay,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/creating-meaningful-customer-experiences
16 Ejemplos Increíbles de Portales Web
Un portal es una plataforma web para consolidar información de distintas fuentes en una interfaz única e intuitiva. Su objetivo principal es proporcionar a los usuarios contenido relevante y...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/16-ejemplos-increibles-de-portales-web
Why Marketers Should Care About Headless APIs
Just a few years ago, developing and managing content for a website was a lot simpler. The vast majority of online users were on desktop computers – as a marketer, you could reach everyone using a...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/why-marketers-should-care-about-headless-apis
Creando una Intranet Moderna de Éxito
Los espacios de trabajo deben ser un reflejo de lo que necesitan los colaboradores para desarrollar sus actividades de manera efectiva. Antes de la pandemia del COVID-19, lo anterior estaba...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/creando-una-intranet-moderna-de-exito
Como Melhorar a Experiência Digital do Cidadão
Embora muitas empresas entendam a importância da experiência digital do cliente, as instituições públicas têm demorado para implementar táticas similares para seus consumidores: os cidadãos. De...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/como-melhorar-a-experiencia-digital-do-cidadao
La manifattura digitale e il contributo di Liferay
Il tema della trasformazione digitale del settore manufacturing è centrale nei piani di sviluppo economico del paese e viene affrontato da anni. Con il Piano Transizione 4.0 da 24 miliardi, vengono...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/la-manifattura-digitale-e-il-contributo-di-liferay
Retrospectiva del 2020: reflexiones sobre un año desafiante
Ahora que el 2020 ha acabado, muchos de nosotros no hemos podido celebrar las fiestas a las que estábamos acostumbrados: nuestra fiesta de familia en la oficina o el intercambiando regalos durante...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/retrospectiva-del-2020-reflexiones-sobre-un-ano-desafiante
Is Measurement the Key to Customer Success?
If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/is-measurement-the-key-to-customer-success-
Why is the Employee Experience Just as Important as the Customer Experience?
Many companies prioritise the happiness of their customers and use it as an indication of their success, but often neglect the impact employee experience can have on overall customer satisfaction....
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/why-is-the-employee-experience-just-as-important-as-the-customer-experience-
3 Ejemplos de Portales de Autoservicio Eficaces
Para fines de 2020, Gartner predice que el 85% de todas las interacciones de servicio al cliente comenzarán con el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/3-ejemplos-de-portales-de-autoservicio-eficaces
Criando uma Experiência B2B Completa
O e-commerce B2B continua crescendo. Desde 2018, os canais eletrônicos foram responsáveis por mais de 50% das transações B2B e mais de 1 trilhão de dólares em vendas. Mais de 75% dos distribuidores...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/criando-uma-experiencia-b2b-completa
6 Funcionalidades Imprescindibles de Ecommerce B2B
Según Forrester Research, el 57% de los ejecutivos de B2B dijeron que su principal inversión en tecnología era para una plataforma de comercio electrónico. Sin embargo, decidir en qué solución...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/6-funcionalidades-imprescindibles-de-ecommerce-b2b
6 Elementos dos Melhores Softwares para Portal do Cliente
O que clientes modernos esperam de suas experiências digitais? Eles desejam experiências responsivas, que engajem e sejam fáceis de usar em todos os pontos de contato. Portais do cliente são uma...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/6-elementos-dos-melhores-softwares-para-portal-do-cliente
¿Qué es el Agile Inception?
Las metodologías ágiles ayudan a las empresas a entregar resultados frecuentes, generando más valor para los clientes. Hay distintas maneras de utilizarlas, diferentes abordajes y varias opciones...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/-que-es-el-agile-inception-

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