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A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-is-personalized-marketing-
When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
Elevating the Mobile Experience
By now, we've heard of the necessity of creating a good experience for our mobile viewers. Yet, we're not always quite sure where to start or what factors should be considered in the process. As a...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/elevating-the-mobile-experience
How the U.S. Navy Increased User Satisfaction of their Career Resources
The U.S. Navy is one of the most powerful naval forces in the world, with over 870,000 sailors, officers, and specialists. But this impressive workforce also brings with it a daunting challenge: ...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-the-u-s-navy-increased-user-satisfaction-of-their-career-resources
Echtzeitdaten-Streaming als Innovationsmotor für den Onlinehandel
Was sich bereits vor Corona deutlich abgezeichnet hat, lässt sich seit dem Frühjahr 2020 nicht mehr leugnen: Die Bedeutung des E-Commerce steigt, weltweit boomt der Onlinehandel. Die Folge: Für die...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/echtzeitdaten-streaming-innovationsmotor-onlinehandel
5 Gründe, warum Produktmanager beim Thema Customer Experience viel zu sagen haben
Bei nahezu jedem B2B-Hersteller steht die Weiterentwicklung der digitalen Customer Journey ganz oben auf der To-Do-Liste. Meist sind es Marketing, IT und Vertrieb, die bei diesen Programmen...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/5-grunde-warum-produktmanager-beim-thema-customer-experience-viel-zu-sagen-haben
3 Ways Digital Workplaces can Increase Employee Engagement
Despite the changes brought on by the one pandemic, one benefit shines through: global employee engagement was at an all time high in 2020 at 68%. Why is it that employee engagement, or the level...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/3-ways-digital-workplaces-can-increase-employee-engagement
Liferay Vision – Einblicke in die Zukunft von Liferay Events
Als sich eine Gruppe Entwickler in einem Konferenzraum eines deutschen Hotels zusammensetzte, um über Portlet-Spezifikationen zu sprechen, hätten sie nicht geahnt, dass dieses Gespräch den Beginn...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/liferay-vision-einblicke-zukunft-liferay-events
Customer Experience: 3 Schritte, wie Versicherer die Aufholjagd meistern können
Im Wettlauf um eine bessere Customer Experience (CX) arbeiten Versicherungsunternehmen mit Hochdruck daran, den Wünschen der Kunden auch im digitalen Zeitalter optimal zu entsprechen. Denn eine...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/customer-experience-3-schritte-wie-versicherer-aufholjagd-meistern
6 Gründe ein Headless CMS zu nutzen
Wer smart ist, verzichtet heutzutage auf den Kopf: „Headless CMS”-Systeme sind der Schlüssel, um digitale Customer Experiences über alle Kanäle hinweg zu ermöglichen. Warum das so ist, erklären wir...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/6-gruende-fuer-headless-cms
5 sinais de que está na hora de substituir seu sistema legado
Saber se está na hora de abandonar um sistema legado ineficiente nem sempre é uma decisão simples. Mesmo quando pesquisas mostram que está na hora de trocar essa tecnologia, nem todas as pessoas da...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/sinais-de-que-esta-na-hora-de-substituir-seu-sistema-legado
Qual a diferença entre CMS, Portal e DXP?
As ferramentas de criação de experiências digitais para clientes vêm evoluindo conforme a mudança nas necessidades dos consumidores. Com isso, elas têm se tornado plataformas de experiência digital...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/diferenca-entre-cms-portal-e-dxp
¿Cuál es la diferencia entre CMS, Portal y DXP?
Las herramientas de creación de experiencias digitales para los clientes están evolucionando de acuerdo con los cambios en las necesidades de los consumidores. Con eso, se han convertido en...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/diferencia-entre-cms-portal-y-dxp-
Desarrollando una cultura fuerte en una fuerza de trabajo remota
El COVID-19 ha supuesto una gran transformación para el mundo, y ahora es más importante que nunca que tu empresa tenga una cultura de trabajo fuerte, resiliente y positiva. A medida que las...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/desarrollando-una-cultura-fuerte-en-una-fuerza-de-trabajo-remota
5 señales de que ha llegado el momento de romper con tus sistemas legacy
Las rupturas son difíciles, incluso cuando se trata de romper con una tecnología con la que has llegado a sentirte cómodo. Aunque no es lo mismo que una relación "tradicional", intentar dejar un...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/5-senales-de-que-ha-llegado-el-momento-de-romper-con-tus-sistemas-legacy
Liferay Vision: Entering the Future of Liferay Events
When a group of developers huddled together in a conference room of a German hotel to talk about portlet specifications, they wouldn’t have predicted the conversation would be the start to over a...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/liferay-vision-2021
5 Things Strategic Technology Directors Don't Do
“There’s no worse time than now to be an average CIO,” said an executive at a recent conference. If that statement alone doesn’t capture the pressure being placed on a technology leader, then...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/5-things-strategic-technology-directors-don-t-do

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