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Customer Success Is the Key to Digital Transformation
"Move fast and break things." Facebook's old motto has become an unintended slogan for the burgeoning tech culture and economy. One need look no further than the scandals swirling around so many...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/customer-success-is-the-key-to-digital-transformation
Transformando os Serviços Públicos Através da Experiência do Cliente
Serviços digitais são uma maneira de demonstrar que órgãos públicos podem prover um serviço de qualidade e ao mesmo tempo abrir caminhos para futuras interações com os cidadãos. Apenas 46% dos...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/transformando-os-servicos-publicos-atraves-da-experiencia-do-cliente
How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
¿Por qué los Chatbots son esenciales para la innovación en banca?
La reciente popularidad de los chatbots es bastante comprensible, considerando que llevamos hablando regularmente con máquinas desde hace un tiempo, desde el estreno de Siri en 2011. Sin embargo,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/-por-que-los-chatbots-son-esenciales-para-la-innovacion-en-banca-
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/characteristics-of-digital-experience-platforms
web-portal-design
O Design de Portais Web Está Evoluindo O design de portais web já percorreu um longo caminho desde os tempos de gateways estáticos (como AOL ou Yahoo). A experiência front-end de portais pode ser...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/web-portal-design
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
4 áreas que todo retailer debe considerar en el proceso de integración de tecnología IoT en sus sistemas
El Internet de las Cosas (IoT) llegó para quedarse y su importancia continuará aumentando en los próximos años. Esta red de dispositivos conectados y conectados a internet está siendo adoptada por...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/4-areas-que-todo-retailer-debe-considerar-en-el-proceso-de-integracion-de-tecnologia-iot-en-sus-sistemas
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
Intranet Software
Existem dezenas de software de intranet disponíveis para empresas, e escolher o caminho certo pode ser um desafio, especialmente para aqueles que estão lançando uma intranet pela primeira vez....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/intranet-software
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
Experiência-Digital-do-Cliente
Empresas bem-sucedidas acreditam no êxito que a experiência do cliente pode trazer mais do que nunca. De acordo com um estudo da Walker, ela se tornará o principal diferencial entre as marcas até o...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/experiencia-digital-do-cliente
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Tres maneras de mostrar que una aplicación bancaria es segura
Las aplicaciones móviles de los bancos se han convertido en un aspecto fundamental de cómo las instituciones financieras se conectan y potencian todos los aspectos de su base de clientes. Según el...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/tres-maneras-de-mostrar-que-una-aplicacion-bancaria-es-segura
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/single-customer-view-demystified
Cuatro puntos de partida para eliminar los silos dentro de tu empresa
La idea de trabajar dentro de los límites organizacionales de una empresa se remonta a finales de los años 80, con la visión de Jack Welch, el CEO de General Electrics en la época. Al eliminar lo...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/cuatro-puntos-de-partida-para-eliminar-los-silos-dentro-de-tu-empresa
Creando Experiencias de Usuario Consistentes con Liferay Adaptive Media
La página web común de hoy en día es más compleja que nunca en lo que respecta a su programación. En la actualidad, compañías de todos los sectores utilizan imágenes, vídeos y cada vez más...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/creando-experiencias-de-usuario-consistentes-con-liferay-adaptive-media
Seis tendências de Experiência do Cliente para 2018
O que define uma boa experiência do cliente está em constante transformação devido às constantes mudanças de comportamento do público e o uso de novas tecnologias. Entretanto, embora CX mude com o...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/seis-tendencias-de-experiencia-do-cliente-para-2018
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
¿Por qué tu customer journey map no está reflejando la realidad de tus clientes?
Las empresas diseñan buenas experiencias de clientes con el objetivo de satisfacer o superar las expectativas de su público objetivo; y lo hacen a través de la predicción de sus acciones e...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/-por-que-tu-customer-journey-map-no-esta-reflejando-la-realidad-de-tus-clientes-
¿Cómo adoptar el modelo Fast Fashion de forma responsable?
El concepto de fast fashion está cambiando la industria de retail. Desde hace años, en la industria de la moda se ha trabajado para lanzar las nuevas colecciones al tiempo que aparecían las nuevas...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/-como-adoptar-el-modelo-fast-fashion-de-forma-responsable-
6 Vantagens de Plataformas de Experiência Digital com Herança de Portal
Gartner lançou seu primeiro Quadrante Mágico para Digital Experience Platforms e reconheceu a Liferay como um Líder. A análise independente do Gartner avaliou 21 provedores baseando-se na...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/6-vantagens-de-plataformas-de-experiencia-digital-com-heranca-de-portal
7 Cambios en los negocios digitales que vendrán en 2018
Las empresas están evolucionando constantemente la forma con la que operan, conectan con su audiencia objetivo y compiten en sus sectores. Si bien este es un proceso continuo que cambia a medida...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/7-cambios-en-los-negocios-digitales-que-vendran-en-2018
Five critical CMS capabilities for public services
Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/five-critical-cms-capabilities-for-public-services
Las 6 ventajas competitivas de las Plataformas de Experiencia Digital heredadas del Portal
Gartner ha divulgado su primer Magic Quadrant para Digital Experience Platforms (Plataformas de Experiencia Digital, DXP), en el que ha reconocido a Liferay como líder. Este análisis independiente,...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/las-6-ventajas-competitivas-de-las-plataformas-de-experiencia-digital-heredadas-del-portal
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
Three reasons to take a Liferay training course in 2018
Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/three-reasons-to-take-a-liferay-training-course-in-2018
Tipos de Portal: 3 Aspectos para Levar em Consideração
Com o foco em novos temas de transformação digital e mobile first de hoje em dia, os portais podem parecer uma ferramenta simples. No entanto, muitos tipos desta tecnologia desempenham um papel...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/tipos-de-portal
The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
¿Qué necesitas saber sobre el GDPR?
En la actualidad, los datos son un elemento esencial para las empresas modernas y tienen un papel crucial en los procesos de transformación digital. Un mayor número de datos permite una mejor...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/-que-necesitas-saber-sobre-el-gdpr-
10 factores que debes considerar antes de elegir un CMS Open Source
Durante la última década, las compañías han incrementado la adopción de software open source (OSS: open source software) reemplazando a los software privativos tradicionales. Y esto ha venido...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/10-factores-que-debes-considerar-antes-de-elegir-un-cms-open-source
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/what-you-need-to-know-about-gdpr
Cómo estimar los costes a largo plazo del desarrollo de tu aplicación móvil
El desarrollo de una aplicación móvil supone algo más que el coste del lanzamiento del producto. De hecho, el éxito del desarrollo de una app depende de estrategias a largo plazo que contemplen...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/como-estimar-los-costes-a-largo-plazo-del-desarrollo-de-tu-aplicacion-movil
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
Formación Liferay: la especialización que aporta valor para compañías y profesionales
El creciente protagonismo de la experiencia del cliente digital y de la implantación de los procesos de Transformación Digital en la estrategia de todas las organizaciones, de todos los sectores,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/formacion-liferay-la-especializacion-que-aporta-valor-para-companias-y-profesionales
7 Buenas prácticas de aplicaciones móviles para el entorno de trabajo
En la actualidad, los empleados de todas las industrias y sectores utilizan sus dispositivos móviles para sus actividades laborales más que nunca antes lo habían hecho. En este contexto, además,...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/7-buenas-practicas-de-aplicaciones-moviles-para-el-entorno-de-trabajo
Como Estimar Custos de Longo Prazo do Desenvolvimento de Aplicativos Móveis
O desenvolvimento de aplicativo móvel vai além do custo inicial para lançar um produto. Para ter êxito no desenvolvimento deve-se levar em consideração estratégias de longo prazo e planos sobre o...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/como-estimar-custos-de-longo-prazo-do-desenvolvimento-de-aplicativos-moveis
Como Avaliar Plataformas de Website
O sistema de avaliação para plataformas de sites pode ser muito diferente dependendo da cultura da sua organização e da personalidade da sua equipe de gerenciamento de projetos. Ao estabelecer uma...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/como-avaliar-plataformas-de-website

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