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What is Your Customer Experience Ecosystem
Creating, controlling and providing excellent customer experience is a major factor in most companies’ digital business plans today. By striving to provide a pleasant and easy-to-navigate online...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/what-is-your-customer-experience-ecosystem
Digital Transformation in 2018: What's Paining the Public Sector?
When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/digital-transformation-in-2018-what-s-paining-the-public-sector-
Melhor portal para funcionários
A Criação do Melhor Portal Começa pela Empatia Se sua empresa está passando por uma transformação digital, contar com um portal de funcionários para ajudar a gerenciar as mudanças culturais é...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/melhor-portal-para-funcionarios
Customer Success Is the Key to Digital Transformation
"Move fast and break things." Facebook's old motto has become an unintended slogan for the burgeoning tech culture and economy. One need look no further than the scandals swirling around so many...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/customer-success-is-the-key-to-digital-transformation
Transformando os Serviços Públicos Através da Experiência do Cliente
Serviços digitais são uma maneira de demonstrar que órgãos públicos podem prover um serviço de qualidade e ao mesmo tempo abrir caminhos para futuras interações com os cidadãos. Apenas 46% dos...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/transformando-os-servicos-publicos-atraves-da-experiencia-do-cliente
How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
¿Por qué los Chatbots son esenciales para la innovación en banca?
La reciente popularidad de los chatbots es bastante comprensible, considerando que llevamos hablando regularmente con máquinas desde hace un tiempo, desde el estreno de Siri en 2011. Sin embargo,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/-por-que-los-chatbots-son-esenciales-para-la-innovacion-en-banca-
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/characteristics-of-digital-experience-platforms
web-portal-design
O Design de Portais Web Está Evoluindo O design de portais web já percorreu um longo caminho desde os tempos de gateways estáticos (como AOL ou Yahoo). A experiência front-end de portais pode ser...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/web-portal-design
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
4 áreas que todo retailer debe considerar en el proceso de integración de tecnología IoT en sus sistemas
El Internet de las Cosas (IoT) llegó para quedarse y su importancia continuará aumentando en los próximos años. Esta red de dispositivos conectados y conectados a internet está siendo adoptada por...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/4-areas-que-todo-retailer-debe-considerar-en-el-proceso-de-integracion-de-tecnologia-iot-en-sus-sistemas
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
Intranet Software
Existem dezenas de software de intranet disponíveis para empresas, e escolher o caminho certo pode ser um desafio, especialmente para aqueles que estão lançando uma intranet pela primeira vez....
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/intranet-software
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
Experiência-Digital-do-Cliente
Empresas bem-sucedidas acreditam no êxito que a experiência do cliente pode trazer mais do que nunca. De acordo com um estudo da Walker, ela se tornará o principal diferencial entre as marcas até o...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/experiencia-digital-do-cliente
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Tres maneras de mostrar que una aplicación bancaria es segura
Las aplicaciones móviles de los bancos se han convertido en un aspecto fundamental de cómo las instituciones financieras se conectan y potencian todos los aspectos de su base de clientes. Según el...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/tres-maneras-de-mostrar-que-una-aplicacion-bancaria-es-segura
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/single-customer-view-demystified
Cuatro puntos de partida para eliminar los silos dentro de tu empresa
La idea de trabajar dentro de los límites organizacionales de una empresa se remonta a finales de los años 80, con la visión de Jack Welch, el CEO de General Electrics en la época. Al eliminar lo...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/cuatro-puntos-de-partida-para-eliminar-los-silos-dentro-de-tu-empresa
Creando Experiencias de Usuario Consistentes con Liferay Adaptive Media
La página web común de hoy en día es más compleja que nunca en lo que respecta a su programación. En la actualidad, compañías de todos los sectores utilizan imágenes, vídeos y cada vez más...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/creando-experiencias-de-usuario-consistentes-con-liferay-adaptive-media
Seis tendências de Experiência do Cliente para 2018
O que define uma boa experiência do cliente está em constante transformação devido às constantes mudanças de comportamento do público e o uso de novas tecnologias. Entretanto, embora CX mude com o...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/seis-tendencias-de-experiencia-do-cliente-para-2018
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
¿Por qué tu customer journey map no está reflejando la realidad de tus clientes?
Las empresas diseñan buenas experiencias de clientes con el objetivo de satisfacer o superar las expectativas de su público objetivo; y lo hacen a través de la predicción de sus acciones e...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/-por-que-tu-customer-journey-map-no-esta-reflejando-la-realidad-de-tus-clientes-
¿Cómo adoptar el modelo Fast Fashion de forma responsable?
El concepto de fast fashion está cambiando la industria de retail. Desde hace años, en la industria de la moda se ha trabajado para lanzar las nuevas colecciones al tiempo que aparecían las nuevas...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/-como-adoptar-el-modelo-fast-fashion-de-forma-responsable-
6 Vantagens de Plataformas de Experiência Digital com Herança de Portal
Gartner lançou seu primeiro Quadrante Mágico para Digital Experience Platforms e reconheceu a Liferay como um Líder. A análise independente do Gartner avaliou 21 provedores baseando-se na...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/6-vantagens-de-plataformas-de-experiencia-digital-com-heranca-de-portal
How Digital Transformation Counteracts Slowdown in the Insurance Industry
The insurance industry is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both tightly...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-digital-transformation-counteracts-slowdown-in-the-insurance-industry
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new but many of the legacy systems used to...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-changer
Período de Oportunidade e Desafios para Universidades
No final dos anos 1960, o fenômeno que conhecemos bem como internet nasceu oficialmente nas universidades: em Stanford e UCLA para sermos mais precisos. Fazendo um salto para 2020 e as instituições...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/periodo-de-oportunidade-e-desafios-para-universidades
Recomendaciones de productos personalizadas con Liferay Commerce
Para cualquiera que esté lanzando un sitio de comercio electrónico hoy, las recomendaciones de producto son una funcionalidad básica a incluir. Sin embargo, estas experiencias automatizadas no son...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/recomendaciones-de-productos-personalizadas-con-liferay-commerce
Overcoming 4 Roadblocks to an Effective Partner Portal
Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/overcoming-4-roadblocks-to-an-effective-partner-portal
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/3-benefits-of-embracing-digital-transformation
Cómo aumentar el compromiso de los empleados con una plataforma de experiencia digital
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-plataforma-de-experiencia-digital
3 Reasons to Transition to an E-Commerce Platform for B2B Success
Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/3-reasons-to-transition-to-an-e-commerce-platform-for-b2b-success
6 Effective Employee Retention Strategies
Australian workers, on average, go through five to seven career changes in their lifetime and there have been recent shifts towards a more flexible employment market, with more temporary staff,...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/6-effective-employee-retention-strategies
La Parola ai Partner: Open Reply
Oggi incontriamo Nicola Scarmozzino, Partner di Open Reply, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Nicola Scarmozzino Professione...
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-open-reply
4 Competitive Advantages of B2B Ecommerce Platforms | Liferay
In light of recent world events, many retail businesses have needed to adapt and migrate to online operations in order to stay relevant. With B2B buyers’ expectations significantly influenced by...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/4-competitive-advantages-of-b2b-ecommerce-platforms-liferay
Effectively Foster Engaged Workplaces
As a result of the global pandemic in 2020, the workplace has changed drastically. With many employees being made redundant and companies forced to move their employees to remote work, there has...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/effectively-foster-engaged-workplaces
Hacia una Administración del Siglo XXI
Tras un año de aceleración digital, toca planificar y ejecutar proyectos holísticos que marquen un antes y un después en la oferta de servicios públicos digitales.   La Administración Pública ha...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/hacia-una-administracion-del-siglo-xxi
Tres Ejemplos de Intranet que Optimizan tu Manera de Hacer Negocios
La intranet es el héroe no aclamado de las empresas con éxito. Una intranet diseñada con eficacia, además de mejorar las comunicaciones corporativas y permitir la colaboración de los empleados,...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/tres-ejemplos-de-intranet-que-optimizan-tu-manera-de-hacer-negocios
16 Exemplos Excelentes de Portais
Um portal é uma plataforma baseada na Web que coleta informações de diferentes fontes em uma única interface e apresenta aos usuários as informações mais relevantes para seu contexto. Os portais...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/exemplos-de-portais-excelentes
3 Digital Strategies for Manufacturing Success
Manufacturers are all too accustomed to change. Over the past decade, the industry has been faced with disruption from big data, Industry 4.0, and now, COVID-19. And while it seems like...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/3-digital-strategies-for-manufacturing-success
DXP vs CMS: What You Need To Know
Recent trends in digital content and customer experience have seen the marketing technology (MarTech) stack grow in both capabilities and complexity. Solutions such as a digital experience platform...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/dxp-vs-cms-what-you-need-to-know
Considerations for E-Commerce Platform Launch
The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/considerations-for-e-commerce-platform-launch
What's the Difference Between a CMS, Portal, and DXP?
Do you understand the differences between a Portal vs CMS vs DXP? All three platforms have their place, but which one is right for your business? There are definitely some similarities between the...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/what-s-the-difference-between-a-cms-portal-and-dxp-
La Parola ai Partner: Sourcesense S.P.A.
Oggi incontriamo Alfonso Focareta, Business Solution Manager, Sourcesense SpA, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Alfonso...
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-sourcesense-s-p-a-
3 Examples of Digital Experience Platform Vendors
It’s dangerous to go on your journey to deliver excellent digital experiences alone! Take this list and analysis of the major Digital Experience Platform (DXP) vendors to guide your exploration. A...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/3-examples-of-digital-experience-platform-vendors
Cómo Aumentar el Compromiso de los Empleados con una DXP
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-dxp
3 Exemplos de Intranets que Otimizam Seu Negócio
Intranets são campeões não reconhecidos das empresas bem sucedidas. Uma intranet desenhada efetivamente pode não apenas melhorar a comunicação corporativa e permitir a colaboração dos funcionários,...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/3-exemplos-de-intranets-que-otimizam-seu-negocio
4 Ways to Embrace a Culture of Learning
Imagine if your employees came together to share knowledge on their areas of expertise, offered to dive deep into their skill sets, and constantly helped their team to learn and grow. This culture...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/4-ways-to-embrace-a-culture-of-learning
9 Reasons Why DXPs Are Essential for Digital Transformation
With the recent challenges brought about the COVID-19 pandemic, companies have been forced to adapt in order to thrive. This has resulted in a growing digital divide between businesses but how can...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/9-reasons-why-dxps-are-essential-for-digital-transformation
#SAVETHERETAIL. Non un semplice titolo. Bensì un’esortazione, un augurio.
La consapevolezza che il retail non perderà la sua forza di attrazione se verrà modellato secondo i nuovi bisogni sociali, economici e di business, emersi prepotentemente in questo ultimo anno di...
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/-savetheretail-non-un-semplice-titolo-bensi-un-esortazione-un-augurio-
La Parola ai Partner: Gruppo Ariadne Digital
Oggi incontriamo Marcello Ricotti, CEO del Gruppo Ariadne Digital, per scoprire i motivi che hanno convinto l’azienda a diventare partner di Liferay. Nome e cognome Marcello Ricotti Professione CEO...
https://www-cdn.liferay.com/de/web/guest/blog/business-partner-experience/la-parola-ai-partner-gruppo-ariadne-digital
How to Measure and Improve Employee Efficiency
Increasing employee efficiency leads to greater levels of output with the same amount of resources. This is a key factor in achieving workplace goals and results, helping businesses to reduce...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/how-to-measure-and-improve-employee-efficiency
10 UX Design Trends
User experience (UX) incorporates every aspect of the interactions that end users have with a business. With the increasing prevalence of digital devices in the modern world, the ever evolving...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/10-ux-design-trends
Las 6 características indispensables de un ecommerce B2B
De acuerdo a un estudio de Forrester Research, el 57% de los ejecutivos de empresas B2B aseguraron que su principal inversión tecnológica estaba destinada a una plataforma de ecommerce. Sin...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/las-6-caracteristicas-indispensables-de-un-ecommerce-b2b
Liferay Partner Porträt: clavis IT
Gegründet im Dezember 2000 in Herisau bietet die clavis IT als leidenschaftlicher Brückenbauer zwischen IT und Business ein umfangreiches Dienstleistungsprotfolio an. Für rund 70 namhafte Schweizer...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/liferay-partner-portrat-clavis-it
4 Key Benefits of Becoming a Data-Driven Organisation
Many companies find it difficult to achieve a strong, data-driven culture and aren’t using data as the basis for their decision making. While there are many challenges involved in making this shift...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/4-key-benefits-of-becoming-a-data-driven-organisation
3 Ways DXPs Improve Customer Experience
The digital economy has been on the rise for a number of years now, but the COVID-19 pandemic in 2020 saw the adoption of digital solutions accelerate at an exponential rate, with many businesses...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/3-ways-dxps-improve-customer-experience