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How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/characteristics-of-digital-experience-platforms
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/single-customer-view-demystified

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