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Blogs Entry · By Sylvina Luu On Nov 8, 2022 7:47 PM

While research suggests that consumers expect highly personalised experiences, businesses must think on a bigger and more impactful scale in order to retain their customers and continue to generate...

Blogs Entry · By Sylvina Luu On Nov 8, 2022 5:15 PM

IT teams power organisations, being depended on to successfully help digitise their businesses. In turn, tools power IT teams. For IT teams to build effective solutions and efficiently complete...

Blogs Entry · By Sylvina Luu On Nov 2, 2022 10:49 PM

Order management in B2B commerce can be complex, particularly when processes are not automated. Multichannel marketing and keeping up with changing customer demands can prove to be even more...

Blogs Entry · By Sylvina Luu On Oct 27, 2022 5:28 PM

There are many variables at play in the alumni experience. Some know as soon as they get their degree that they’ll be returning to their university, while others have work or family commitments...

Blogs Entry · By Marta Dueñas González On Oct 24, 2022 3:45 AM

Fallen Behind Around the world, central and local governments are struggling with providing digital public services. To move towards digital-first models, it is necessary to know where to start and...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 9:02 PM

Although an average financial services organisation is highly focused on customer needs, its legacy systems simply do not provide the flexibility to implement the quality experiences required to...

Blogs Entry · By Sylvina Luu On Oct 20, 2022 6:28 PM

Universities know they need to undertake digital transformation, both for their own success and for the good of their students. However, it’s often daunting to choose the first step or consider...

Blogs Entry · By Sylvina Luu On Oct 19, 2022 10:38 PM

In today’s complicated ecommerce landscape, managing orders has become an impressive feat for any business, and the pandemic has only accelerated the boom in ecommerce sales. According to Insider...

Blogs Entry · By Christoph Ebert On Sep 19, 2022 6:22 AM

Every industry has a unique relationship with digital transformation, but manufacturing brings truly unrivaled requirements to the table. After all, manufacturers are responsible for creating and...

Blogs Entry · By Anabel von Keitz On Sep 16, 2022 1:57 AM

Back in 2001, research by Bain & Company identified that a 5% increase in financial or banking customer retention can lead to a profit increase of more than 25%. The financial services landscape...

Blogs Entry · By Sylvina Luu On Sep 8, 2022 4:03 PM

According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...

Blogs Entry · By Sylvina Luu On Sep 2, 2022 12:17 AM

What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...

Blogs Entry · By Christoph Ebert On Sep 1, 2022 12:38 AM

The unprecedented global event of the COVID-19 pandemic has forced many enterprises across the globe to fast-track their digital transformation. CXOs and executives irrespective of industry...

Blogs Entry · By Christoph Ebert On Aug 29, 2022 4:57 AM

In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...

Blogs Entry · By Christoph Ebert On Aug 25, 2022 2:53 AM

Manufacturing is one of the most important industries in the global economy. Although manufacturers face challenges other companies may never have to imagine, their customers have many of the same...

Blogs Entry · By Sylvina Luu On Aug 25, 2022 12:38 AM

Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...

Blogs Entry · By Emily Liu On Mar 21, 2019 6:46 AM

Note: This article was last updated September 2025. Key Takeaways Investing in a customer portal solution can help improve retention rates and increase profits. Customers should be able to use the...

Blogs Entry · By Emily Liu On Aug 16, 2022 11:06 AM

Note: This article was last updated Oct 2025. Key Takeaways: Platform as a Service (PaaS) is a cloud computing model to accelerate application development, by providing the tools and...

Blogs Entry · By Anabel von Keitz On Aug 8, 2022 1:51 AM

A company’s customer service is perhaps the most telling part of its reputation. If the customer experience (CX) is user-centric, streamlined, and constantly updated to meet new expectations, it’s...

Blogs Entry · By Emily Liu On Jul 19, 2022 10:59 AM

At Liferay, we understand how resource-intensive it can be to create tailored digital solutions that fit your specific business needs, so we have been working on a way to reduce the time and cost...

Blogs Entry · By Sylvina Luu On Jul 7, 2022 8:06 PM

You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...

Blogs Entry · By Christoph Ebert On Jul 5, 2022 6:47 AM

Every company in the manufacturing industry faces unique challenges, but one hurdle unites organizations of all shapes and sizes: unplanned downtime. In other fields, downtime is frustrating,...

Blogs Entry · By Sylvina Luu On Jun 28, 2022 10:14 PM

Advances in technology and digitalisation have increasingly blurred the lines between B2B and B2C businesses. Now manufacturers, professional service providers, and wholesalers are increasingly...

Blogs Entry · By Mylena Monte On Jun 25, 2025 11:34 AM

There are more than 5,000 banks and savings institutions to choose from in the United States, nearly 1,500 banks in Germany, more than 400 in Ireland, and 53 in Australia. Simply put, there’s a lot...

Blogs Entry · By Emily Liu On May 26, 2022 3:57 PM

As user experience tops the priority lists for leaders across industries, many are turning to customer engagement portals to get the job done. But once you’ve decided it’s time to enhance the way...

Blogs Entry · By Sylvina Luu On Jun 9, 2022 5:27 PM

What is Customer Journey Mapping? Customer journey mapping is the process of producing a visual tale of your brand’s customer experience. This activity aids companies in putting themselves in the...

Blogs Entry · By Emily Liu On May 27, 2022 10:29 AM

The phrase “knowledge is power” often conjures images of students hard at work or inquisitive minds exploring an old library. However, knowledge has an equally important role to play in business,...

Blogs Entry · By Sylvina Luu On Jun 2, 2022 9:28 PM

New technologies have had a huge impact on the financial services market in recent years. When the pandemic began in early 2020, financial service firms were forced to focus on digitalisation....

Blogs Entry · By Emily Liu On Jun 1, 2022 8:17 AM

How do a university student in South Africa, an old laptop in the Netherlands, and a technology partner in Italy come together? Through the Liferay Community. A Budding Young Developer Meets...

Blogs Entry · By Emily Liu On Jun 1, 2022 7:34 AM

Is customer experience also important in the public sector? Yes – for so many reasons. Here we'll give you an overview. Making Information Available For many companies, improving "customer...

Blogs Entry · By Sylvina Luu On May 24, 2022 11:04 PM

More than 58% of internet users buy something online every week and there are an estimated 24 million ecommerce websites. That’s a lot of competition to get a leg up on, so how do you manage that?...

Blogs Entry · By Mylena Monte On Jun 25, 2025 11:33 AM

Note: This article was last updated September 2025. Key Takeaways Digital transformation, through the adoption of advanced technologies, will change the way the manufacturing industry operates....

Blogs Entry · By Sylvina Luu On May 19, 2022 8:07 PM

The manufacturing industry has experienced (and continues to experience) significant acceleration of innovation and complexities. For those looking to keep up with these ongoing changes, a digital...

Blogs Entry · By Emily Liu On May 12, 2022 8:53 AM

Among many industries, financial services has been under immense pressure to modernize their services and offerings in order to retain younger and more tech-savvy clients, and commercial...

Blogs Entry · By Sylvina Luu On May 9, 2022 8:57 PM

A customer experience strategy is not just a plan to improve the customer experience in isolation, it’s also a roadmap for your company to grow into the future. In this article, let’s take a look...

Blogs Entry · By Christoph Ebert On May 9, 2022 2:47 AM

In many ways, the manufacturing industry is itself a machine, full of moving parts and highly dependent on precise solutions to keep processes running smoothly. When any one of those processes is...

Blogs Entry · By Sylvina Luu On May 5, 2022 5:37 PM

Amazing digital experiences are essential when attracting and retaining customers. Without it, you’ll fail to keep up with today’s reality and slow your customer growth. To keep up with the...

Blogs Entry · By Emily Liu On Apr 22, 2022 11:03 AM

With rising inflation costs and increasing customer expectations, delivering effective customer experiences is becoming more costly and time-consuming. But this is not just a priority for...

Blogs Entry · By Emily Liu On Apr 29, 2022 9:37 AM

When your customers need to purchase a spare or replacement part, how long does it take them? Do your customers go through a tedious aftersales process and navigate to a catalog PDF in their...

Blogs Entry · By Emily Liu On Apr 29, 2022 9:13 AM

Customer acquisition is the driving force of any business, but it is especially noteworthy in the insurance sector. That’s because insurers spend more on customer acquisition than any other...