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Blogs Entry · By Parneet Kaur On Jul 24, 2018 9:22 PM

The Modern Insurance Customer How do you buy your insurance? Call an agent? Go online and compare quotes? Research from EY suggests that in the UK, nearly half of all new home insurance sales and...

Blogs Entry · By Matthew Draper On Jul 19, 2018 7:07 AM

With the proliferation of channels for customer interactions, a strong website is still a central aspect of every company’s online presence and marketing strategy. With a site that provides a great...

Blogs Entry · By Matthew Draper On Jul 6, 2018 3:38 AM

Automation, artificial intelligence and the future of work have been topics saturating the news over the past few years. Just last month, Spyce, a fully automated “robotic kitchen” created by four...

Blogs Entry · By Matthew Draper On Jul 11, 2018 4:08 AM

Liferay DXP 7.1 is now available and with it comes a wide array of new features and updates designed to put more useful tools in the hands of users than ever before. Liferay DXP 7.1 is a platform...

Blogs Entry · By Matthew Draper On May 21, 2018 3:41 AM

Creating, controlling and providing excellent customer experience is a major factor in most companies’ digital business plans today. By striving to provide a pleasant and easy-to-navigate online...

Blogs Entry · By Alice Verbeke On Jun 18, 2018 2:01 AM

When the Government Digital Service (GDS) was created back in 2012, in response to Dame Lane-Fox’s report a year earlier, it laid the groundwork for changing the government’s digital channels and...

Blogs Entry · By Christine Reyes On Jun 7, 2018 8:50 AM

"Move fast and break things." Facebook's old motto has become an unintended slogan for the burgeoning tech culture and economy. One need look no further than the scandals swirling around so many...

Blogs Entry · By Matthew Draper On May 21, 2018 4:14 AM

The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...

Blogs Entry · By Matthew Draper On May 21, 2018 4:00 AM

From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...

Blogs Entry · By Matthew Draper On Apr 20, 2018 3:46 AM

Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...

Blogs Entry · By Robin Wolstenholme On Apr 23, 2018 10:53 PM

In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...

Blogs Entry · By Matthew Draper On Apr 12, 2018 5:28 AM

A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:23 AM

When businesses consider how to implement digital transformation, they often focus on the improvement of back-end systems and how to reach customers across multiple channels. However, many...

Blogs Entry · By Mylena Monte On Jun 25, 2025 10:24 AM

With the GDPR implementation deadline looming, organizations in both the private and public sector are amping up their efforts in order to achieve GDPR compliance in time.   At the Liferay Digital...

Blogs Entry · By Matthew Draper On Mar 9, 2018 2:54 AM

The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...

Blogs Entry · By Jonathan Lee On Mar 1, 2018 4:06 AM

Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...

Blogs Entry · By Matthew Draper On Feb 20, 2018 2:53 AM

The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...

Blogs Entry · By Robin Wolstenholme On Feb 5, 2018 2:44 AM

Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...

Blogs Entry · By Matthew Draper On Jan 30, 2018 5:35 AM

What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...

Blogs Entry · By Ben Kelly On Jan 29, 2018 3:40 AM

Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...

Blogs Entry · By Matthew Draper On Jan 24, 2018 2:28 PM

Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...

Blogs Entry · By Dennis Ju On Jan 11, 2018 11:46 AM

Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...

Blogs Entry · By Matthew Draper On Jan 9, 2018 8:49 AM

Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...

Blogs Entry · By Matthew Draper On Dec 19, 2017 10:27 AM

The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...

Blogs Entry · By Matthew Draper On Dec 11, 2017 8:18 AM

A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...

Blogs Entry · By Matthew Draper On Dec 6, 2017 10:28 AM

How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...

Blogs Entry · By Ryan Schuhler On Nov 28, 2017 4:55 AM

Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...

Blogs Entry · By Matthew Draper On Nov 22, 2017 8:05 AM

Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....

Blogs Entry · By Matthew Draper On Nov 16, 2017 8:49 AM

Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...

Blogs Entry · By Allen Ziegenfus On Nov 15, 2017 7:34 PM

In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...

Blogs Entry · By Matthew Draper On Nov 14, 2017 9:47 AM

Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...

Blogs Entry · By Matthew Draper On Nov 9, 2017 2:47 AM

This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Blogs Entry · By Matthew Draper On Sep 26, 2017 4:12 AM

Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...

Blogs Entry · By Robin Wolstenholme On Sep 26, 2017 11:53 PM

I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....