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8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://www-cdn.liferay.com/ja/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://www-cdn.liferay.com/ja/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www-cdn.liferay.com/ja/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/ja/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
La Experiencia del Cliente como Criterio de Diferenciación
Los últimos años fueron marcados por transformaciones exponenciales en segmentos diferentes de la sociedad. Cambió la manera en cómo las personas adquieren conocimiento, cómo se trasladan en las...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/la-experiencia-del-cliente-como-criterio-de-diferenciacion
Problemi di comunicazione? Si risolvono con un'intranet efficiente
Da sempre ci impegniamo per potenziare le funzionalità della nostra piattaforma di digital experience, per sviluppare Intranet intuitive ed efficaci basate su software Open Source. A supportarci,...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/problemi-di-comunicazione-si-risolvono-con-un-intranet-efficiente
Cómo Personalizar Experiencias a Escala
Personalización no es un concepto nuevo, pero se ha convertido en una regla para la experiencia del cliente. Entre los millennials y la generación Z que han contestado una encuesta reciente, el 75%...
https://www-cdn.liferay.com/ja/web/guest/blog/liferay-experience/como-personalizar-experiencias-a-escala
6 Funcionalidades Essenciais para um E-Commerce B2B
De acordo com uma pesquisa da Forrester, 57% dos executivos B2B afirmam que seu planejamento inicial de investimentos em tecnologia inclui uma plataforma de e-commerce. No entanto, decidir em qual...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/6-funcionalidades-essenciais-para-um-e-commerce-b2b
Un Guía para el CMS Headless
Los profesionales de marketing han utilizado content management systems (CMSs) para gestionar sus contenidos online, pero la necesidad del marketing omnicanal transformó el CMS y llevó a la...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/un-guia-para-el-cms-headless
¿Por qué el sector de seguros necesita ser omnicanal?
¿Crees que la omnicanalidad es solo una palabra de moda del sector tecnológico? Piénsalo una vez más. Las aseguradoras recurren cada vez más a las experiencias personalizadas y omnicanal,...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/-por-que-el-sector-de-seguros-necesita-ser-omnicanal-
Quais os Princípios do Customer Success?
Os modelos de negócios vivem a era da recorrência, um momento em que tudo que se produz tem potencial para ser comercializado como um serviço. Isso está evidente no âmbito do software - nas...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/quais-os-principios-do-customer-success-
Why Businesses Need an API-Driven Strategy
Delivering great digital experiences only grows more difficult year after year. Today, a single web or mobile transaction crosses an average of 35 different technology systems or components,...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/why-businesses-need-an-api-driven-strategy
5 Customer Experience Predictions for Manufacturers
Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/5-customer-experience-predictions-for-manufacturers
Como Personalizar Experiências em Escala
O conceito de personalização não é novidade, mas vem se tornando a regra para estratégias de experiência do cliente. Entre os millennials e a geração Z que responderam uma pesquisa recente, 75%...
https://www-cdn.liferay.com/ja/web/guest/blog/liferay-experience/como-personalizar-experiencias-em-escala
Commerce Business 101: How to Write an RFP for B2B Companies
Digital experiences in B2B commerce have been rapidly outpaced by B2C standards. While B2C companies are racing to provide more personalized and intuitive interactions, many B2B companies are still...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/commerce-business-101-how-to-write-an-rfp-for-b2b-companies
Intranet, Extranet e Portali: il percorso verso la nuova generazione di servizi pubblici digitali al cittadino
Le tecnologie digitali stanno trasformando l'economia e la società con tempi e modalità completamente nuovi rispetto alle precedenti rivoluzioni IT. Oggi, gli utenti – i cittadini – vogliono fare...
https://www-cdn.liferay.com/ja/web/guest/blog/employee-experience/intranet-extranet-e-portali-il-percorso-verso-la-nuova-generazione-di-servizi-pubblici-digitali-al-cittadino
L'importanza della comunicazione aziendale, dalla customer experience alla employee advocacy
Le grandi innovazioni tecnologiche di questi anni stanno rivoluzionando il mondo e il modo di lavorare e di vivere e, di conseguenza, anche quello di comunicare. Gli strumenti di comunicazione...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/l-importanza-della-comunicazione-aziendale-dalla-customer-experience-alla-employee-advocacy
Las 3 capacidades necesarias la para la transformación digital
El tema de la transformación digital es quizá uno de los más tratados en artículos, eventos y debates acerca de tecnología en nuestros días. Entretanto, hacerla requiere tanto de desarrollar...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/las-3-capacidades-necesarias-la-para-la-transformacion-digital
Experiência do cliente será o principal critério de diferenciação das empresas no futuro
Os últimos anos foram marcados por transformações exponenciais em diferentes segmentos da sociedade. Mudou-se a forma como as pessoas adquirem conhecimento, como se deslocam, como se comunicam, se...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/experiencia-do-cliente-sera-o-principal-criterio-de-diferenciacao-das-empresas-no-futuro
How to Increase Partner Portal User Adoption
Even though partner portals are meant to create opportunities to streamline sales processes, empower partners and establish competitive advantages, 80% of partner portals still end up unpopular and...
https://www-cdn.liferay.com/ja/web/guest/blog/business-partner-experience/how-to-increase-partner-portal-user-adoption
4 Challenges in Moving to Digital Insurance
A recent PwC report indicated that 44% of insurance leaders surveyed did not believe existing insurers would survive in their current form. The industry is shifting at a rate that threatens the...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/4-challenges-in-moving-to-digital-insurance
Four Questions to Check the Health of Your Intranet
When’s the last time you really measured whether your employees find value in the company intranet? Often, intranets are rolled out across enterprises and only updated as necessary — for instance,...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/four-questions-to-check-the-health-of-your-intranet
How to Choose the Right Intranet Software
There are dozens of intranet software options available for companies, and choosing the right one can be a challenge, especially for those who are launching an intranet for the first time. Any...
https://www-cdn.liferay.com/ja/web/guest/blog/employee-experience/how-to-choose-the-right-intranet-software
Os Pilares de Segurança que os Provedores de Nuvem Precisam Dar Suporte
Uma pesquisa da empresa de analistas Wikibon demonstra que a segurança permaneceu notavelmente estável como o principal impedimento para a adoção de nuvens públicas. Isso é algo eu lido...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/os-pilares-de-seguranca-que-os-provedores-de-nuvem-precisam-dar-suporte
How to Personalize Experiences at Scale with Liferay DXP
Personalization is nothing new but rather becoming the norm for customer experience. Of the millennials and GenZers polled in a recent survey, 75% expect connected processes, seamless handoffs...
https://www-cdn.liferay.com/ja/web/guest/blog/liferay-experience/how-to-personalize-experiences-at-scale-with-liferay-dxp
Liferay DXP Cloud
Moverse a la nube es importante para muchas compañías, así como es la seguridad, el proceso de instalación y otras cuestiones claves que acompañan la decisión. Los beneficios de operar en la nube a...
https://www-cdn.liferay.com/ja/web/guest/blog/liferay-experience/liferay-dxp-cloud
O Fundamental Papel do CIO
Tradicionalmente, o papel da área de TI inclui fazer a gestão da infraestrutura, da execução de projetos internos e do service desk. Com o movimento de transformação digital dos negócios, mudam...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/o-fundamental-papel-do-cio
¡10 años del Symposium! ¡10 años innovando!
Fieles a nuestro compromiso, hace unos días anunciamos la agenda del décimo Symposium de Liferay en España. Bajo el lema “Transformando el presente y preparando el futuro de las experiencias...
https://www-cdn.liferay.com/ja/web/guest/blog/current-experiences/-10-anos-del-symposium-10-anos-innovando-
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...
https://www-cdn.liferay.com/ja/web/guest/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-chang-1

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