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Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www-cdn.liferay.com/es/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
DXP vs CMS: What You Need To Know
Recent trends in digital content and customer experience have seen the marketing technology (MarTech) stack grow in both capabilities and complexity. Solutions such as a digital experience platform...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/dxp-vs-cms-what-you-need-to-know
Considerations for E-Commerce Platform Launch
The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/considerations-for-e-commerce-platform-launch
What's the Difference Between a CMS, Portal, and DXP?
Do you understand the differences between a Portal vs CMS vs DXP? All three platforms have their place, but which one is right for your business? There are definitely some similarities between the...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/what-s-the-difference-between-a-cms-portal-and-dxp-
La Parola ai Partner: Sourcesense S.P.A.
Oggi incontriamo Alfonso Focareta, Business Solution Manager, Sourcesense SpA, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Alfonso...
https://www-cdn.liferay.com/es/web/guest/blog/business-partner-experience/la-parola-ai-partner-sourcesense-s-p-a-
3 Examples of Digital Experience Platform Vendors
It’s dangerous to go on your journey to deliver excellent digital experiences alone! Take this list and analysis of the major Digital Experience Platform (DXP) vendors to guide your exploration. A...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/3-examples-of-digital-experience-platform-vendors
Cómo Aumentar el Compromiso de los Empleados con una DXP
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-dxp
3 Exemplos de Intranets que Otimizam Seu Negócio
Intranets são campeões não reconhecidos das empresas bem sucedidas. Uma intranet desenhada efetivamente pode não apenas melhorar a comunicação corporativa e permitir a colaboração dos funcionários,...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/3-exemplos-de-intranets-que-otimizam-seu-negocio
4 Ways to Embrace a Culture of Learning
Imagine if your employees came together to share knowledge on their areas of expertise, offered to dive deep into their skill sets, and constantly helped their team to learn and grow. This culture...
https://www-cdn.liferay.com/es/web/guest/blog/liferay-experience/4-ways-to-embrace-a-culture-of-learning
9 Reasons Why DXPs Are Essential for Digital Transformation
With the recent challenges brought about the COVID-19 pandemic, companies have been forced to adapt in order to thrive. This has resulted in a growing digital divide between businesses but how can...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/9-reasons-why-dxps-are-essential-for-digital-transformation
#SAVETHERETAIL. Non un semplice titolo. Bensì un’esortazione, un augurio.
La consapevolezza che il retail non perderà la sua forza di attrazione se verrà modellato secondo i nuovi bisogni sociali, economici e di business, emersi prepotentemente in questo ultimo anno di...
https://www-cdn.liferay.com/es/web/guest/blog/business-partner-experience/-savetheretail-non-un-semplice-titolo-bensi-un-esortazione-un-augurio-
La Parola ai Partner: Gruppo Ariadne Digital
Oggi incontriamo Marcello Ricotti, CEO del Gruppo Ariadne Digital, per scoprire i motivi che hanno convinto l’azienda a diventare partner di Liferay. Nome e cognome Marcello Ricotti Professione CEO...
https://www-cdn.liferay.com/es/web/guest/blog/business-partner-experience/la-parola-ai-partner-gruppo-ariadne-digital
How to Measure and Improve Employee Efficiency
Increasing employee efficiency leads to greater levels of output with the same amount of resources. This is a key factor in achieving workplace goals and results, helping businesses to reduce...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/how-to-measure-and-improve-employee-efficiency
10 UX Design Trends
User experience (UX) incorporates every aspect of the interactions that end users have with a business. With the increasing prevalence of digital devices in the modern world, the ever evolving...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/10-ux-design-trends
Las 6 características indispensables de un ecommerce B2B
De acuerdo a un estudio de Forrester Research, el 57% de los ejecutivos de empresas B2B aseguraron que su principal inversión tecnológica estaba destinada a una plataforma de ecommerce. Sin...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/las-6-caracteristicas-indispensables-de-un-ecommerce-b2b
Liferay Partner Porträt: clavis IT
Gegründet im Dezember 2000 in Herisau bietet die clavis IT als leidenschaftlicher Brückenbauer zwischen IT und Business ein umfangreiches Dienstleistungsprotfolio an. Für rund 70 namhafte Schweizer...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/liferay-partner-portrat-clavis-it
4 Key Benefits of Becoming a Data-Driven Organisation
Many companies find it difficult to achieve a strong, data-driven culture and aren’t using data as the basis for their decision making. While there are many challenges involved in making this shift...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/4-key-benefits-of-becoming-a-data-driven-organisation
3 Ways DXPs Improve Customer Experience
The digital economy has been on the rise for a number of years now, but the COVID-19 pandemic in 2020 saw the adoption of digital solutions accelerate at an exponential rate, with many businesses...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/3-ways-dxps-improve-customer-experience
La Parola ai Partner: SMC Treviso
Oggi incontriamo Luca Borghesio, Business Development Manager di SMC, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Luca Borghesio...
https://www-cdn.liferay.com/es/web/guest/blog/business-partner-experience/la-parola-ai-partner-smc-treviso
El autoservicio digital explicado: en menos de 280 caracteres
El autoservicio digital o autoservicio (en una definición muy sencilla de 280 caracteres) es el término general para aquellas tácticas de servicio al cliente que dan a los usuarios el poder de...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/el-autoservicio-digital-explicado-en-menos-de-280-caracteres
La Parola ai Partner: Adacto
Oggi incontriamo Andrea Cinelli, CEO/GM di Adacto, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Andrea Cinelli Professione CEO/GM di...
https://www-cdn.liferay.com/es/web/guest/blog/business-partner-experience/la-parola-ai-partner-adacto
La evolución de una intranet
¿Percibes el término «intranet» como una pesadilla de intercambio de archivos desordenados o una página inacabable de enlaces que te imposibilitan encontrar lo que necesitas? Según Forrester, esta...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/la-evolucion-de-una-intranet
Como Aumentar o Engajamento dos Funcionários com uma DXP
Mesmo que os funcionários estejam presentes no escritório, eles podem não estar colocando tanta energia em seu trabalho. Esses funcionários são mais comuns do que se possa pensar: mais da metade...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/como-aumentar-o-engajamento-dos-funcionarios-com-uma-dxp
The Secret to Effective Intranets
This past year, we’ve had to trade in our commutes to the office and lunch with coworkers for make-shift home offices and loungewear. This mass transition to remote working has forced organizations...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/the-secret-to-effective-intranets
The Five Pillars of Digital Transformation in the Australian Government
While government agencies have not historically been early adopters of technology, many of the recent events have proven that traditional systems of governance may no longer be enough to cope with...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/the-five-pillars-of-digital-transformation-in-the-australian-government

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