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Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www-cdn.liferay.com/de/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/de/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
La Experiencia del Cliente como Criterio de Diferenciación
Los últimos años fueron marcados por transformaciones exponenciales en segmentos diferentes de la sociedad. Cambió la manera en cómo las personas adquieren conocimiento, cómo se trasladan en las...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/la-experiencia-del-cliente-como-criterio-de-diferenciacion
Problemi di comunicazione? Si risolvono con un'intranet efficiente
Da sempre ci impegniamo per potenziare le funzionalità della nostra piattaforma di digital experience, per sviluppare Intranet intuitive ed efficaci basate su software Open Source. A supportarci,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/problemi-di-comunicazione-si-risolvono-con-un-intranet-efficiente
Cómo Personalizar Experiencias a Escala
Personalización no es un concepto nuevo, pero se ha convertido en una regla para la experiencia del cliente. Entre los millennials y la generación Z que han contestado una encuesta reciente, el 75%...
https://www-cdn.liferay.com/de/web/guest/blog/liferay-experience/como-personalizar-experiencias-a-escala
6 Funcionalidades Essenciais para um E-Commerce B2B
De acordo com uma pesquisa da Forrester, 57% dos executivos B2B afirmam que seu planejamento inicial de investimentos em tecnologia inclui uma plataforma de e-commerce. No entanto, decidir em qual...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/6-funcionalidades-essenciais-para-um-e-commerce-b2b
Un Guía para el CMS Headless
Los profesionales de marketing han utilizado content management systems (CMSs) para gestionar sus contenidos online, pero la necesidad del marketing omnicanal transformó el CMS y llevó a la...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/un-guia-para-el-cms-headless
¿Por qué el sector de seguros necesita ser omnicanal?
¿Crees que la omnicanalidad es solo una palabra de moda del sector tecnológico? Piénsalo una vez más. Las aseguradoras recurren cada vez más a las experiencias personalizadas y omnicanal,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/-por-que-el-sector-de-seguros-necesita-ser-omnicanal-
Quais os Princípios do Customer Success?
Os modelos de negócios vivem a era da recorrência, um momento em que tudo que se produz tem potencial para ser comercializado como um serviço. Isso está evidente no âmbito do software - nas...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/quais-os-principios-do-customer-success-
Why Businesses Need an API-Driven Strategy
Delivering great digital experiences only grows more difficult year after year. Today, a single web or mobile transaction crosses an average of 35 different technology systems or components,...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/why-businesses-need-an-api-driven-strategy
5 Customer Experience Predictions for Manufacturers
Manufacturers are increasingly being called upon to integrate customer centricity into product, customer and service life cycles. As customer expectations continue to evolve, businesses will need...
https://www-cdn.liferay.com/de/web/guest/blog/customer-experience/5-customer-experience-predictions-for-manufacturers

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