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Blogs Entry · By Martin Yan On Apr 5, 2017 9:55 AM

Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 8:56 AM

Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...

Blogs Entry · By Christine Reyes On Apr 5, 2017 11:44 AM

Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...

Blogs Entry · By Martin Yan On Apr 5, 2017 10:32 AM

Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 9:04 AM

A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...

Blogs Entry · By Corbin Murakami On Apr 3, 2017 9:15 AM

With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...

Blogs Entry · By Henry Nakamura On Apr 3, 2017 10:32 AM

In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...

Blogs Entry · By Christine Reyes On Apr 4, 2017 7:24 AM

For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...