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Blogs Entry · By Matthew Draper On Nov 9, 2017 2:47 AM

This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...

Blogs Entry · By Matthew Draper On Nov 8, 2017 9:54 AM

Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...

Blogs Entry · By Matthew Draper On Oct 18, 2017 4:58 AM

Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...

Blogs Entry · By Matthew Draper On Oct 11, 2017 8:54 AM

Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...

Blogs Entry · By Matthew Draper On Oct 5, 2017 11:35 AM

Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...

Blogs Entry · By Matthew Draper On Oct 2, 2017 3:51 AM

The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...

Blogs Entry · By Christine Reyes On Sep 28, 2017 9:03 AM

The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...

Blogs Entry · By Matthew Draper On Sep 26, 2017 4:12 AM

Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...