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Wie lässt sich das Cross-Selling bei Versicherungen personalisieren?
Die Kundenakquise ist die treibende Kraft eines jeden Unternehmens – das gilt besonders für Versicherungen. Das liegt daran, dass Versicherer mehr für die Kundenakquise ausgeben als jede andere...
https://www-cdn.liferay.com/web/guest/blog/business-partner-experience/wie-lasst-sich-das-cross-selling-bei-versicherungen-personalisieren-
19 Statistiken zur Verbesserung der Customer Experience in der Finanzbranche in 2022
Wie viele andere Branchen steht auch die Finanzbranche unter dem Druck, ihre Dienstleistungen und Angebote zu modernisieren, um jüngere und technisch versiertere Kunden an sich zu binden. Diese...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/19-statistiken-zur-verbesserung-der-customer-experience-in-der-finanzbranche-in-2022
Conheça a rotina do nosso escritório no Chile
Fundada na Califórnia, Estados Unidos, a Liferay, atualmente, conta com mais de 1.200 colaboradores distribuídos em 19 países. Entre os 23 escritórios no mundo todo, temos 3 escritórios e...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/conheca-a-rotina-do-nosso-escritorio-no-chile
Conheça o time de Incident Management
Nos últimos anos, com o desenvolvimento cada vez mais veloz de tecnologias inovadoras, a criação de softwares e aplicativos capazes de atender às mais variadas demandas do mercado tornou-se uma...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/conheca-o-time-de-incident-management
5 estadísticas críticas para mejorar la experiencia del cliente en la fabricación en 2022
El sector de manufacturing ya no puede limitarse a la creación de productos físicos: la demanda de los clientes, la tecnología y, ahora, una pandemia mundial han cambiado el sector. Para que los...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-estadisticas-criticas-para-mejorar-la-experiencia-del-cliente-en-la-fabricacion-en-2022
Transformação Digital em Empresas de Gestão do Patrimônio
A transformação digital já chegou para o setor de Gestão do Patrimônio e as mudanças no comportamento do cliente já estão em curso. Além disso, a competição neste segmento está aumentando, junto...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/transformacao-digital-em-empresas-de-gestao-do-patrimonio
Optimise Customer Experience in B2B2C Ecommerce
Advances in technology and digitalisation have increasingly blurred the lines between B2B and B2C businesses. Now manufacturers, professional service providers, and wholesalers are increasingly...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/b2b2c-ecommerce-cx
Minimizing Unplanned Downtime: How to Support Your Manufacturing Customers
Every company in the manufacturing industry faces unique challenges, but one hurdle unites organizations of all shapes and sizes: unplanned downtime. In other fields, downtime is frustrating,...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/minimizing-unplanned-downtime-in-manufacturing
La experiencia digital del nuevo “prosumidor” del sector energético
El sector de las empresas energéticas y de utilities es uno de los más cambiantes. Atrás quedó un mercado que funcionaba como un oligopolio en el que el precio de la electricidad dependía de unas...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/la-experiencia-digital-del-nuevo-prosumidor-del-sector-energetico
3 portales de clientes con ROIs sorprendentes
Cuando pensamos en producir un ROI sorprendente para la empresa, la mejora de la experiencia del cliente no es siempre una estrategia que nos viene a la mente. De hecho, muchas empresas siguen...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/el-insano-roi-de-los-portales-de-clientes
Summer Convention 2022: relembre os melhores momentos
Já faz 84 anos… desde que realizamos nosso último evento interno presencial, certo? Errado! Bom, é verdade que desde o início da pandemia, em 2020, nossos eventos presenciais foram cancelados ou...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/summer-convention-2022-relembre-os-melhores-momentos
Gerando conexões através da comunidade open source da Liferay: a história de Papa
Como um estudante universitário na África do Sul, um laptop antigo na Holanda e um parceiro de tecnologia na Itália conseguiram se conectar? Através da Comunidade Liferay.   Um jovem desenvolvedor...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/gerando-conexoes-atraves-da-comunidade-open-source-da-liferay
The Value of Customer Journey Analytics I Liferay
You may have heard the term customer journey analytics before. You may well also be doing the majority of your tracking via Google Analytics. While this is a great first step to tracking your...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/customer-journey-analytics
Accelerating Your Digital Innovation with Pre-Built Solutions
At Liferay, we understand how resource-intensive it can be to create tailored digital solutions that fit your specific business needs, so we have been working on a way to reduce the time and cost...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/liferay-solutions-marketplace
Por que a transformação da experiência do cliente deve acontecer com o Liferay DXP
Independente do setor da sua empresa, de quantos produtos ela vende ou de quantas filiais existem, hoje o segredo do sucesso no mercado altamente competitivo e fragmentado está na transformação da...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/por-que-a-transformacao-da-experiencia-do-cliente-deve-acontecer-com-o-liferay-dxp
Beschleunigen Sie Ihre digitale Transformation mit vorgefertigten Lösungen
Wir wissen, wie ressourcenintensiv es sein kann, maßgeschneiderte digitale Lösungen zu entwickeln, die Ihren spezifischen Geschäftsanforderungen entsprechen. Deshalb haben wir an einer Möglichkeit...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/der-neue-liferay-solutions-marketplace
Die DXP als Grundlage für eine bessere Customer Experience
Im Juli waren wir zu Gast im CX-Talks Podcast und haben uns dort mit Gastgeber Peter Pirner über die Zusammenhänge zwischen Customer Experience und Digital Experience Platforms ausgetauscht. Hier...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/die-dxp-als-grundlage-fur-eine-bessere-customer-experience
Reduce el time to market con soluciones digitales pre - construidas
En Liferay, entendemos la inversión de tiempo y recursos que puede suponer crear soluciones digitales a medida que se ajusten a las necesidades específicas de cada negocio. Por ese motivo, hemos...
https://www-cdn.liferay.com/web/guest/blog/category/reduce-el-time-to-market-con-soluciones-digitales-pre-construidas
La digitalización del transporte y la logística, un viaje hacia la movilidad inteligente, la eficiencia y la sostenibilidad
El sector del transporte y la logística ha experimentado una transformación digital en la última década, impulsada por la convergencia de tecnologías disruptivas y el cambio del comportamiento de...
https://www-cdn.liferay.com/web/guest/blog/category/la-digitalizacion-del-transporte-y-la-logistica-un-viaje-hacia-la-movilidad-inteligente-la-eficiencia-y-la-sostenibilidad
20+ Employee Experience Trends 2025 and Beyond
Note: This article was last updated Oct 2025. Key Takeaways: Employee success remains critical to organizational success, so leaders must consider how they can continue to deliver positive...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/20-employee-experience-trends-2025-and-beyond
5 razões para NÃO investir em uma DXP
1. Você não gosta da inovação e está satisfeito com gargalos interdepartamentais.   Sua equipe de TI tem muitas horas livres e está sempre ajudando a fazer um novo anúncio, mudar um título ou...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/cinco-razoes-para-nao-investir-em-uma-dxp
The Future of B2B Commerce in 2030
Note: This article was last updated September 2025.   Key Takeaways B2B ecommerce is becoming smarter, more connected, and more expansive. B2B organizations need to adapt their digital channels...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-future-of-b2b-commerce-in-2030
20 datos sobre las tendencias que marcaran la experiencia de los empleados en 2025
En los últimos años se han producido cambios en los puestos de trabajo tradicionales. Mientras el mundo y la tecnología siguen marcando hitos, ¿cómo evolucionará la experiencia de los empleados en...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/20-datos-sobre-las-tendencias-que-marcaran-la-experiencia-de-los-empleados-en-2025
Innovationen im Public Sector – Explore and Exploit
Die digitale Transformation schreitet voran – doch in der öffentlichen Verwaltung bleibt sie ein langwieriges Unterfangen. Wie also können Innovationen im Public Sector den Wandel beschleunigen?...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/innovationen-im-public-sector-explore-and-exploit
Ist agiles Arbeiten out?
Agile Transformation der öffentlichen Verwaltung in Deutschland wurde 2021 im Koalitionsvertrag zwischen SPD, Grünen und FDP verankert. Andere Staaten wie die USA in 2021 und Südkorea in 2023 haben...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/ist-agiles-arbeiten-out
Föderalismus ≠ Digitalisierter Staat? Im Gegenteil!
Zunehmend wird als Hemmnis für einen effizienten und handlungsfähigen digitalen Staat die föderale Staatsstruktur der Bundesrepublik Deutschland benannt. Dabei wird davon ausgegangen, dass die...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/foederalismus-und-digitalisierter-staat
Transformando a Experiência do Cliente com UX Design e Inteligência Artificial
Transformando a Experiência do Cliente com UX Design e Inteligência Artificial   “A convergência entre o design da Experiência do Usuário (UX) e a Inteligência Artificial (IA) para impulsionar a...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/transformando-a-experiencia-do-cliente-com-ux-design-e-inteligencia-artificial
El futuro del Commerce B2B en 2030
La tecnología ya ha transformado radicalmente las experiencias commerce B2B en otras más personales y de más fácil acceso. Tendencias como la analítica basada en IA, las cadenas de suministro...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/el-futuro-del-commerce-b2b-en-2030
L'avenir du commerce B2B en 2030
La technologie a déjà radicalement transformé les expériences de commerce B2B en des expériences plus personnelles et plus faciles d'accès. Les tendances émergentes telles que l'analyse pilotée par...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/l-avenir-du-commerce-b2b-en-2030
The State of the Art in Shipping: A Seamless Experience for Customers and Businesses
When it comes to skyrocketing customer expectations, the transport and logistics sector is no exception. Gone are the days of tiresome phone calls, endless email chains, and a lack of transparency...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-state-of-the-art-in-shipping
16 Beispiele für einzigartige Webportale
Ein Portal ist eine webbasierte Plattform, die Informationen aus verschiedenen Quellen in einer einzigen Benutzeroberfläche zusammenführt und den Nutzern die für ihren Kontext relevantesten...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/16-beispiele-fur-einzigartige-webportale
E-commerce B2b in Italia: verso un approccio cliente centrico
Il 7 ottobre 2024, presso il Campus Durando del Politecnico di Milano, si è tenuto il convegno “B2b Digital Commerce & Experience: verso un nuovo paradigma”, organizzato dall’Osservatorio Customer...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/e-commerce-b2b-in-italia-verso-un-approccio-cliente-centrico
Looking Back and Looking Ahead: What’s Happening with Enablement at Liferay
2024 was an exciting year for me at Liferay. I joined the Liferay Enablement team, an incredible group of professionals who I can confidently call Liferay rockstars. Under the leadership of the...
https://www-cdn.liferay.com/web/guest/blog/category/looking-back-and-looking-ahead-what-is-happening-with-enablement-at-liferay
Lo último en logística: Una experiencia sin interrupciones para clientes y empresas
Cuando se trata de elevar las expectativas de los clientes, el sector del transporte y logístico no es una excepción. Las llamadas telefónicas, las cadenas interminables de correos electrónicos y...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/lo-ultimo-en-logistica-una-experiencia-sin-interrupciones-para-clientes-y-empresas
Do You Actually Need a Low-Code Platform?
Low-code development shows no signs of slowing down. In fact, 70% of new business applications will use low-code/no-code technologies by 2025, up from just 20% in 2020. A number of factors play...
https://www-cdn.liferay.com/web/guest/blog/category/do-you-actually-need-a-low-code-platform
Sollten Unternehmen in 2025 auf Low-Code-Plattformen setzen?
Die Low-Code-Entwicklung zeigt keine Anzeichen einer Verlangsamung. Tatsächlich werden bis 2025 70 % der neuen Geschäftsanwendungen Low-Code/No-Code-Technologien verwenden, während es 2020 nur 20 %...
https://www-cdn.liferay.com/web/guest/blog/business-partner-experience/sollten-unternehmen-in-2025-auf-low-code-plattformen-setzen
Avez-vous besoin d'une plateforme Low-code ?
Le développement Low-code ne montre aucun signe de ralentissement. En 2025, 70 % des nouvelles applications métiers utiliseront des technologies Low-code ou No-code, contre seulement 20 % en 2020....
https://www-cdn.liferay.com/web/guest/blog/category/avez-vous-besoin-d-une-plateforme-low-code
5 ragioni per investire in soluzioni low-code nel 2025
Secondo il Digital Transformation Index (DTI) 2024, solo il 28% delle aziende italiane quotate ha intrapreso un percorso strutturato di trasformazione digitale. La maggior parte si trova in una...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/5-ragioni-per-investire-in-soluzioni-low-code-nel-2025
5 Supply Chain Trends Every Business Should Watch in 2025
Note: This article was last updated August 22, 2025. Key Takeaways: Trends that will impact supply chain management in 2025 include key trends such as the rise of AI technology, supply chain...
https://www-cdn.liferay.com/web/guest/blog/category/5-supply-chain-trends-every-business-should-watch-in-2025
Plus de 20 statistiques sur les tendances qui façonnent l'expérience employé en 2025
Ces dernières années ont entraîné des changements fondamentaux et durables dans le monde du travail. Alors que le monde et la technologie continuent d’évoluer, comment l’expérience employé...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/plus-de-20-statistiques-sur-les-tendances-qui-faconnent-l-experience-employe-en-2025
Die Zukunft des B2B Commerce im Jahr 2030
Die Technologie hat die Erlebnisse im B2B E-Commerce bereits grundlegend verändert und sie persönlicher und leichter zugänglich gemacht. Neue Trends wie KI-gesteuerte Analysen, Blockchain-basierte...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/die-zukunft-des-b2b-commerce-im-jahr-2030
Enterprise Open Source: Flexibilität meets Sicherheit
Nicht nur, aber vor allem in der öffentlichen Hand werden die Vorteile von Open Source Software gepriesen. Neben dem Kostenvorteil gegenüber Enterprise-Software-Produkten werden vor allem die...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/enterprise-open-source-flexibilitaet-meets-sicherheit
Hai davvero bisogno di una piattaforma low-code?
Lo sviluppo low-code non mostra segni di rallentamento. Infatti, entro il 2025 il 70% delle nuove applicazioni aziendali utilizzerà tecnologie low-code/no-code, rispetto al solo 20% del 2020....
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/hai-davvero-bisogno-di-una-piattaforma-low-code-1
¿Por qué el SaaS es tu mejor opción?
Este post nace para intentar solventar una cuestión importantísima a tratar al inicio de un proyecto: Elegir el modelo de despliegue adecuado. Y es que una vez se identifican los problemas de...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/por-que-el-saas-es-tu-mejor-opcion
How to Navigate Tariff Uncertainty in 2025
With higher tariffs, changing trade policies, and rising geopolitical tensions, your organization has to be strategic about how to mitigate some of these challenges to ensure the viability of your...
https://www-cdn.liferay.com/web/guest/blog/category/how-to-navigate-tariff-uncertainty
Agentic AI: What's Next in AI
Note: This article was last updated on 8/19/2025. Key Takeaways: Agentic AI, the next progression in AI, has the autonomy to make decisions and take actions on its own. Agentic AI will be able...
https://www-cdn.liferay.com/web/guest/blog/category/agentic-ai-what-s-next-in-ai
5 Trends im Lieferkettenmanagement, die jedes Unternehmen 2025 im Blick haben sollte
Ein neues Jahr bedeutet sowohl neue als auch wiederkehrende Herausforderungen für die Lieferkette für Beschaffungsteams und Unternehmen. Seit COVID-19 sind viele Unternehmen mit Störungen in der...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/5-trends-im-lieferkettenmanagement-die-jedes-unternehmen-2025-im-blick-haben-sollte
Empower Technical Teams: The No-Code/Low-Code Evolution of Data Sets
Understanding the Evolution of Data Sets Given the sheer amount of structured data organizations have, finding a way to manage it effectively is critical. In Liferay DXP, we use a feature called...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/empower-technical-teams-the-no-code-low-code-evolution-of-data-sets
How Global Companies Are Defending Against DDoS Attacks
Just a few weeks ago, the social media platform X suffered a massive DDoS attack, resulting in intermittent outages. Although this was one of the first big DDoS attacks of 2025, it’s certainly not...
https://www-cdn.liferay.com/web/guest/blog/category/how-global-companies-are-defending-against-ddos-attacks
Cómo se protegen las empresas frente a los ataques DDoS
Hace apenas unas semanas, la plataforma de redes sociales X sufrió un ataque DDoS masivo, que provocó interrupciones intermitentes. Aunque este fue uno de los primeros grandes ataques DDoS de 2025,...
https://www-cdn.liferay.com/web/guest/blog/category/como-se-protegen-las-empresas-frente-a-los-ataques-ddos
Un nuovo modello di Pubblica Amministrazione
La trasformazione digitale della Pubblica Amministrazione (PA) non è solo una questione tecnologica, ma un cambiamento culturale che deve mettere al centro le persone – sia i cittadini che i...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/un-nuovo-modello-di-pubblica-amministrazione
La Trasformazione digitale dell’Assicurazione: tendenze, sfide e opportunità nel 2025
Il panorama assicurativo italiano sta attraversando una significativa e stimolante trasformazione digitale, offrendo immense opportunità di innovazione e crescita. Una recente sessione di Simone...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/la-trasformazione-digitale-dell-assicurazione-tendenze-sfide-e-opportunita-nel-2025
Come le aziende si proteggono dagli attacchi DDoS
Solo poche settimane fa, la piattaforma di social media X ha subito un massiccio attacco DDoS, che ha causato interruzioni intermittenti. Sebbene questo sia stato uno dei primi importanti attacchi...
https://www-cdn.liferay.com/web/guest/blog/category/come-le-aziende-si-proteggono-dagli-attacchi-ddos
What Exactly Is Modern Application Development in Liferay?
A New Development Paradigm These days, developing in Liferay DXP looks very different from even just a few years ago. Plugins, for instance, used to be the best thing since Windows 95. (In fact,...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/what-exactly-is-modern-application-development-in-liferay
Partner Pulse | Trend Tecnologici: la visione dei partner Liferay sull’innovazione digitale
Nel contesto di una trasformazione digitale sempre più veloce e pervasiva, tenere il passo con i trend tecnologici emergenti è una sfida che le aziende non possono più rimandare. Ma quali...
https://www-cdn.liferay.com/web/guest/blog/business-partner-experience/partner-pulse-trend-tecnologici-la-visione-dei-partner-liferay-sull-innovazione-digitale
IA Agentica: il futuro dell'intelligenza artificiale
Negli ultimi anni, l'intelligenza artificiale generativa è stata la parola d'ordine. Ma ora, con il progresso della tecnologia, è arrivata una nuova evoluzione: l'intelligenza artificiale Agentica....
https://www-cdn.liferay.com/web/guest/blog/category/ia-agentica-il-futuro-dell-intelligenza-artificiale
IA agéntica: lo que está por llegar en IA
En los últimos años, la IA generativa ha sido la palabra de moda. Pero ahora, con el avance de la tecnología, ha llegado una nueva más evolucionada: la IA agéntica. ¿Qué es la IA agéntica? ¿Qué es...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/ia-agentica-lo-que-esta-por-llegar
How to Achieve Digital Agility for Your Website
Note: This article was last updated on August 1, 2025, to ensure all information is up-to-date. Key Takeaways Digital agility is mission-critical. Without flexible, modern systems, your site...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-achieve-digital-agility-for-your-website
What Is an Enterprise Website? Don’t Neglect These Essential Elements
Note: This article was last updated on August 13, 2025.   Key Takeaways Exceptional website experiences are the standard, not the exception. A Content Management System (CMS) is software that...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/are-you-neglecting-these-3-essential-elements-of-an-enterprise-website
CRM Ciudadano: los pilares para una Administración Pública centrada en las personas
A medida que la sociedad se digitaliza, las expectativas de experiencia digital de los ciudadanos van aumentando. Hay cada vez una mayor necesidad de tener la misma facilidad y eficiencia que...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/crm-ciudadano-los-pilares-para-una-administracion-publica-centrada-en-las-personas

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