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How Digital Experience Platforms Fulfill Digital Transformation Needs
As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-digital-experience-platforms-fulfill-digital-transformation-needs
¿Cómo impactan las mejoras en la experiencia del cliente en tu negocio?
La experiencia de cliente es el término que agrega todos los aspectos que tienen que ver con la interacción entre el usuario final y la compañía, en cualquiera de las etapas del customer journey....
https://www-cdn.liferay.com/web/guest/blog/customer-experience/-como-impactan-las-mejoras-en-la-experiencia-del-cliente-en-tu-negocio-
Three Ways Banks Can Convince Me Their App is Secure
Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/three-ways-banks-can-convince-me-their-app-is-secure
A Force for Good: How Digital Transformation is Changing Lives in The UK
It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/a-force-for-good-how-digital-transformation-is-changing-lives-in-the-uk
¿Hablan los bancos en idioma millennial?
Ya nadie duda de que los nacidos entre 1980 y hasta mediados de los 90 son una generación particular que ha revolucionado lo que la tecnología nos ofrece en el presente. Los millennials representan...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/-hablan-los-bancos-en-idioma-millennial-
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
How Financial Technology is Impacting Emerging Markets
For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/how-financial-technology-is-impacting-emerging-markets
5 Steps to Delivering Customer Support for the Enterprise
Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-steps-to-delivering-customer-support-for-the-enterprise
The State of Digital Transformation in Financial Services
Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-state-of-digital-transformation-in-financial-services
How to Create Customer Surveys That Actually Tell You Something
Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-create-customer-surveys-that-actually-tell-you-something
Answers to 4 Questions Every Marketer Has About Microservices
Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/answers-to-4-questions-every-marketer-has-about-microservices
How to Build Customer Loyalty in the Digital Age
The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-build-customer-loyalty-in-the-digital-age
Why Portals Are Becoming Digital Experience Platforms, According to the Gartner Magic Quadrant for Horizontal Portals
In a digital era in which the ability to provide superior customer experiences has become a competitive differentiator, portals and the things they’re really good at--personalizing experiences,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/why-portals-are-becoming-digital-experience-platforms-according-to-the-gartner-magic-quadrant-for-horizontal-portals
Why Back-End Integration Should Be Every Marketer’s Goal
The marketing strategies of companies across all types of industries are often focused on front-end priorities, such as implementing campaigns, shaping brand awareness through public relations,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/why-back-end-integration-should-be-every-marketer-s-goal
Liferay Roadshow 2017, soluciones simples para retos complejos
Como cada primavera, desde Liferay apoyamos a nuestros partner para hacer un roadshow por diferentes ciudades de la geografía española. Estos roadshows son encuentros de una mañana de duración...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/liferay-roadshow-2017-soluciones-simples-para-retos-complejos
Liferay Demos IoT Integration at Road to Reinvention
A few months ago, the Liferay team held a Hackday, where we gave a bunch of programmers access to voice technology (like the Amazon Echo Dot) and a license for Liferay Digital Experience Platform...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/liferay-demos-iot-integration-at-road-to-reinvention
Five Successful Examples of IoT and Big Data Working Together
Big Data and the Internet of Things Go Hand in Hand The Internet of Things (IoT) is often discussed in terms of the services that connected devices enable, but its true impact comes from the...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/five-successful-examples-of-iot-and-big-data-working-together
Negocio Electrónico vs. Negocio Digital
Un negocio digital es aquel que centra su estrategia en el uso de la tecnología para crear nuevo valor modificando los procesos y los modelos de negocio, las experiencias de cliente y las...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/negocio-electronico-vs-negocio-digital
A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-personalized-marketing-
When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
Elevating the Mobile Experience
By now, we've heard of the necessity of creating a good experience for our mobile viewers. Yet, we're not always quite sure where to start or what factors should be considered in the process. As a...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/elevating-the-mobile-experience
The Age of the Customer: The Unstoppable Rise of Customer Experience Management
We have entered a defining moment in customer experience—and most people are barely aware it's happening. The convergence of three very different factors is completely redefining how customers are...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-age-of-the-customer-the-unstoppable-rise-of-customer-experience-management
La Parola ai Partner: Extra Red
Nome e cognome Giuseppe De Marco Professione CEO Extra Red La tua passione Una sola? Il ciclismo su strada che pratico dall’adolescenza e che mi consente di vivere la natura, di staccare con la...
https://www-cdn.liferay.com/web/guest/blog/business-partner-experience/la-parola-ai-partner-extra-red
B2B Commerce: When does Headless make sense
Recently, there has been a lot of discussion and a fair amount of hype around Headless Commerce. But, what does the concept really mean in practice and is it an approach that makes sense for your...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/b2b-commerce-when-does-headless-make-sense
IIoT Data: From Sensing to Predicting with Liferay and Timbergrove
Abstract In this article, we take a step-by-step look at how a successful Industrial Internet of Things (IIoT) project works—from the data origins (e.g., a physical sensor) to data capture,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/sensing-predicting-iiot-data-liferay-timbergrove
“Best of Breed” oder “Best of Suite”? Bei Customer-Experience-Systemen gilt: “Best of Both”
IT-Verantwortliche und Manager müssen sich beim Design ihrer Software-Architektur im Unternehmen immer wieder die Frage stellen: Entscheide ich mich für eine “Best of Breed” oder “Best of...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/customer-experience-best-of-breed-vs-best-of-suite
Was ist Digital Customer Experience – und warum ist sie wichtig?
Es ist unbestreitbar – eine bessere Customer Experience ist entscheidend für den geschäftlichen Erfolg im B2B und B2C. Doch was genau ist überhaupt Customer Experience – und was ist der Unterschied...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/was-ist-digital-customer-experience
6 Gründe ein Headless CMS zu nutzen
Wer smart ist, verzichtet heutzutage auf den Kopf: „Headless CMS”-Systeme sind der Schlüssel, um digitale Customer Experiences über alle Kanäle hinweg zu ermöglichen. Warum das so ist, erklären wir...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/6-gruende-fuer-headless-cms
Qual o valor do autoatendimento digital para clientes do setor bancário?
O atendimento ao cliente talvez seja a parte mais importante da reputação de uma empresa. Se a experiência do cliente (CX) for centrada no usuário, simplificada e constantemente atualizada para...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/qual-o-valor-do-autoatendimento-digital-para-clientes-do-setor-bancario-
5 formas de fidelizar a través de la experiencia del cliente en banca
Cualquier entidad financiera tiene como objetivo diferenciar sus servicios de una manera clara de sus competidores. Hoy en día, en el sector bancario, los usuarios tienen un amplio abanico de...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-formas-fidelizar-a-traves-de-la-experiencia-cliente-en-banca
Como o atendimento personalizado estimula up-selling e cross-selling no setor bancário
O que é o atendimento bancário personalizado e como ele cria novas oportunidades de up-selling e cross-selling? Apontamos a seguir alguns aspectos importantes sobre o tema. Em 2001, uma pesquisa...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/atendimento-personalizado-estimula-up-selling-e-cross-selling-em-bancos
Conheça a rotina de trabalho do nosso time de produto
Para nós, a tecnologia precisa ter um propósito. Acreditamos que é fundamental construir um negócio vibrante e tornar a tecnologia útil para ajudar comunidades. Por essa razão, há mais de 10 anos...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/como-e-a-rotina-de-trabalho-do-time-de-produto
Cross Selling para empresas de seguros
A aquisição de clientes é a força motora de qualquer empresa, mas ela é especialmente norteadora no setor de seguros. Isso acontece porque as seguradoras gastam mais com aquisição do que qualquer...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/cross-selling-para-empresas-de-seguros
Liferay DXP and the Skateboard Platform
What is the skateboard platform? The electric car is rapidly gaining market share in the automotive world. Every manufacturer is working on electrification in fear of being left behind. For the...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/liferay-dxp-and-the-skateboard-platform
PaaS vs SaaS - ¿Cuál es la diferencia?
SaaS, PaaS, ¿qué significan estas siglas? Aquí enumeramos las ventajas para tu negocio de estas dos soluciones en la nube.   ¿Cuál es la diferencia entre SaaS y PaaS? PaaS y SaaS son sólo dos de...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/diferencia-paas-y-saas
Digitale Transformation in der Fertigung: Warum Sie eine DXP nutzen sollten
Jede Branche – insbesondere die Fertigung – bringt einzigartige Anforderungen in Sachen digitaler Transformation mit sich. Schließlich sind die Hersteller für die Produktion und den Vertrieb von...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/digitale-transformation-in-der-fertigung
Grundlegende Elemente für die digitale Transformation der öffentlichen Verwaltung
Der Digitalisierungsdruck in der öffentlichen Verwaltung ist hoch: Durch das Onlinezugangsgesetz (OZG) ist die öffentliche Verwaltung dazu verpflichtet, bestimmte Verwaltungsleistungen über...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/digitale-transformation-oeffentlichen-verwaltung
3 táticas para líderes de CX reduzirem os custos de atendimento ao cliente
A pandemia tornou os clientes mais seletivos quando se trata das experiências digitais que desejam receber, revelando que mais de 60% dos clientes irão embora após uma experiência ruim, um aumento...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-taticas-para-lideres-de-cx-reduzirem-os-custos-de-atendimento-ao-cliente
Resilienz und Agilität – digitale und kulturelle Transformation meistern
Die Begriffe Resilienz, Agilität und Digitalisierung sind nicht erst 2020 – mit Beginn der Pandemie – zu Schlagworten avanciert. Sie sind aber in der Reaktion auf die disruptiven Ereignisse, die...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/mit-resilienz-und-agilitaet-transformation-meistern
O trabalho dos meus sonhos está na Liferay
A realidade é que não há uma definição única e concreta do que é exatamente a carreira dos sonhos. Muitas vezes, até mesmo a definição da tão sonhada carreira — e logo aquela que parece tão certa —...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/o-trabalho-dos-meus-sonhos-na-liferay
Transformação digital industrial: por que usar uma DXP?
Cada setor tem uma relação diferente com a transformação digital, mas o setor industrial tem requisitos incomparáveis. Afinal, é o setor responsável por criar e distribuir os produtos necessários...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/por-que-usar-uma-dxp
Verbesserte Kundenerlebnisse und höhere Kundenbindung im Bankwesen
Banken müssen sich mit ihren Dienstleistungen von einer wachsenden Anzahl an Wettbewerbern abheben. Heute haben Kunden eine breite Palette von Möglichkeiten, ihre Bankgeschäfte zu erledigen. Sie...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/digitale-kundenerlebnisse-und-kundenbindung-im-bankwesen
Banca personalizada para ventas cruzadas y adicionales
¿Qué es la banca personalizada y cómo crea nuevas oportunidades de venta cruzada y adicional? Estas son algunas cuestiones clave que deberías saber. En 2001, un estudio de Bain & Company determinó...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/banca-personalizada-para-ventas-cruzadas-y-adicionales
Why Enabling Autonomous Maintenance is Critical for Great Aftersales Experiences in Manufacturing
For companies in the manufacturing sector, product alone is no longer a sufficient differentiator. While current B2B preferences are shifting toward a more B2C-like experience, it’s becoming...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/enabling-autonomous-maintenance-critical-for-great-aftersales-experiences-manufacturing
An Insider Look at the Future of Digital Experience in Japan
Note: This interview has been edited and condensed. Following the lift of business travel restrictions in autumn 2022, CEO Bryan Cheung visited the Liferay Japan office in celebration of the...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/an-insider-look-at-the-future-of-digital-experience-in-japan
Welche Hindernisse stehen der Entwicklung digitaler Bürgerservices entgegen?
Digitaler Rückstand in der öffentlichen Verwaltung Weltweit bemühen sich öffentliche Verwaltungen um die Bereitstellung digitaler Bürgerservices. Doch um sich in Richtung eines...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/hindernisse-der-entwicklung-digitaler-buergerservices
How Can You Use ChatGPT to Reduce Costs and Improve Customer Experience in the Automotive Industry?
In recent years, few technology innovations have created the amount of buzz and hype that currently surrounds ChatGPT, the conversational AI created by OpenAi. And it doesn’t take long to realize...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/how-can-chatgpt-reduce-costs-and-improve-customer-experience-in-automotive-industry
5 Signs It's Time to Break Up with Your Customer Portal
1. Your Customer Service Team is Overwhelmed. Customers are submitting more tickets or calls than your customer service team can handle, many of which for what should be straightforward...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-signs-it-s-time-to-break-up-with-your-customer-portal
Por que e como personalizar a CX no setor industrial
A indústria é um dos setores mais importantes da economia global. Embora os fabricantes enfrentem desafios que outras empresas talvez nunca tenham que imaginar, os clientes deles têm muitas das...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/por-que-e-como-personalizar-a-cx-no-setor-industrial

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