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Connecting through Liferay’s Open Source Community: Papa’s Story
How do a university student in South Africa, an old laptop in the Netherlands, and a technology partner in Italy come together? Through the Liferay Community. A Budding Young Developer Meets...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/connecting-through-liferay-open-source-community
Financial Services Transformation | Liferay
New technologies have had a huge impact on the financial services market in recent years. When the pandemic began in early 2020, financial service firms were forced to focus on digitalisation....
https://www-cdn.liferay.com/web/guest/blog/customer-experience/digital-transformation-in-financial-services
Drive Success With B2B Customer Journey Mapping I Liferay
What is Customer Journey Mapping? Customer journey mapping is the process of producing a visual tale of your brand’s customer experience. This activity aids companies in putting themselves in the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/b2b-customer-journey-mapping
How to Improve Customer Lifetime Value (CLV) | Liferay
Prioritising customer lifetime value (CLV) is one of the best things that you can do to boost B2B online revenue and there are a number of reasons why. To start, according to Invesp, it typically...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/improve-customer-lifetime-value
Reducing Costs Through Automated Warranty Claims
In today’s manufacturing industry, product alone often isn’t enough to stand out from the crowd anymore. Modern buyer behaviors are changing, with many preferring a B2C-like experience. It’s...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/reducing-costs-through-automated-warranty-claims
Key Challenges in B2B Digital Commerce Transformation Programs
The unprecedented global event of the COVID-19 pandemic has forced many enterprises across the globe to fast-track their digital transformation. CXOs and executives irrespective of industry...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/key-challenges-b2b-digital-commerce-transformation-programs
Improve Engagement With A/B Testing | Liferay
What is A/B testing and how can you employ it successfully? Online engagement acts as a key measurement of success in the modern B2B marketplace and there are several ways this can be tracked. The...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/a-b-testing-improve-engagement
Create a Seamless B2B Buying Experience | Liferay
According to Gartner, 77% of B2B buyers state that their latest purchase was complex or difficult. So there’s a clear opportunity to be taken advantage of, if you can implement a seamless B2B...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/seamless-b2b-buying-experience

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