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Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
¿Por qué los Chatbots son esenciales para la innovación en banca?
La reciente popularidad de los chatbots es bastante comprensible, considerando que llevamos hablando regularmente con máquinas desde hace un tiempo, desde el estreno de Siri en 2011. Sin embargo,...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/-por-que-los-chatbots-son-esenciales-para-la-innovacion-en-banca-
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/characteristics-of-digital-experience-platforms
web-portal-design
O Design de Portais Web Está Evoluindo O design de portais web já percorreu um longo caminho desde os tempos de gateways estáticos (como AOL ou Yahoo). A experiência front-end de portais pode ser...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/web-portal-design
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
4 áreas que todo retailer debe considerar en el proceso de integración de tecnología IoT en sus sistemas
El Internet de las Cosas (IoT) llegó para quedarse y su importancia continuará aumentando en los próximos años. Esta red de dispositivos conectados y conectados a internet está siendo adoptada por...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/4-areas-que-todo-retailer-debe-considerar-en-el-proceso-de-integracion-de-tecnologia-iot-en-sus-sistemas
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
Intranet Software
Existem dezenas de software de intranet disponíveis para empresas, e escolher o caminho certo pode ser um desafio, especialmente para aqueles que estão lançando uma intranet pela primeira vez....
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/intranet-software
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Cuatro formas en las que el análisis predictivo en el sector de retail dispara el desempeño de la tienda
Los estudios demuestran que, más que nunca, los clientes quieren que sus marcas preferidas prevean sus deseos y necesidades. La compra de un artículo ya no se considera un evento aislado, sino que...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/cuatro-formas-en-las-que-el-analisis-predictivo-en-el-sector-de-retail-dispara-el-desempeno-de-la-tienda
Experiência-Digital-do-Cliente
Empresas bem-sucedidas acreditam no êxito que a experiência do cliente pode trazer mais do que nunca. De acordo com um estudo da Walker, ela se tornará o principal diferencial entre as marcas até o...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/experiencia-digital-do-cliente
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity

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