Partner Pulse: How Aixtor Builds Telecom-Grade DXPs – and What Every Enterprise Can Learn

Welcome to this edition of Partner Pulse, where we sit down with leaders from our global partner network to explore the latest in digital transformation. In this interview, filmed at Liferay SKO 2025 in Athens, we speak with Dhvanil Reshamwala and Ankit Pancholi, co-founders of Aixtor Technologies, a Liferay system integrator based in India serving clients across the US, Middle East, and APAC. They share how one telecom client evolved from a single customer portal into a revenue-generating CPaaS platform, why DXPs matter more than ever, and practical advice for AI projects that deliver real value.

Key Takeaways

• From portal to platform. Aixtor helped a telecom provider evolve a wholesale VoIP portal into a CPaaS offering that sells and manages 20+ services on a single transactional DXP – proving Liferay’s strength beyond CMS into mission-critical commerce and operations.
   

• DXP > point tools. In an AI-led era, personalized, omnichannel journeys are non-negotiable; DXP is the layer that orchestrates them across roles, devices, and touchpoints.
   

• AI that feels human. Aixtor is deploying LLM-enhanced chat experiences that read business context and respond naturally – reducing support costs while improving self-service.
   

• Strategy before sprints. The biggest transformation hurdles: a fuzzy vision, weak adoption planning, and “AI as magic” expectations. Success begins with clear use cases and a change-management plan.
   

• Where momentum is strongest. In India, BFSI and insurance lead on automation (RPA), faster claims/quotes, and data-driven experiences; public sector adoption is accelerating.
   

Watch the Interview

Hear Dhvanil and Ankit discuss the CPaaS journey, AI do’s and don’ts, low-code acceleration, headless CMS, and why integration is Liferay DXP’s superpower.

Highlights from the Conversation

1) Turning DX from Cost Center to Revenue Engine

A six-year journey took a wholesale VoIP portal and – through deep back-end integrations, performance hardening, and security – scaled it into a communications platform as a service. The lesson: start with a focused use case, but architect for productization.

Why Liferay: Transactional workflows, complex integrations, and headless delivery – not just content – made the difference.

2) AI That Works in the Real World

Ankit explained how Aixtor moved beyond scripted chat to model-driven, natural responses tuned to each client’s business model.
Reality check: Accuracy arrives iteratively – via training data, feedback loops, and guardrails – not overnight.

3) Avoid the Three Classic Pitfalls

• No north star. Define the business outcome (e.g., faster quote, higher NPS), then pick tech.

• Assume adoption. Validate whether employees/partners will actually use the new portal or intranet.

• AI as silver bullet. Set expectations: quality depends on data, governance, and time.

4) What’s Next: Low-Code + CDP + Headless

Dhvanil noted that faster time-to-market with low-code, sharper targeting via customer data platforms, and headless CMS to push content to every touchpoint are all under a DXP that personalizes at scale.

“Why Liferay?” According to Aixtor

Integration first. “We should talk about Liferay as a transactional platform – its ability to integrate with any third-party system and deliver headless experiences is what sets it apart.”

Who Is Aixtor

Aixtor is a Liferay system integrator founded in 2017 by veteran DXP practitioners with 10+ years of Liferay experience. With a team of 40+ specialists, Aixtor delivers portals and platforms for telecom, insurance, manufacturing, and BFSI across India, the Middle East, and the US. Their focus: high-performance, secure, integrated digital experiences that drive revenue and scale.

Ready to Explore What a DXP Can Do for You?

Whether you’re modernizing a customer portal or building a productized platform, Liferay DXP and partners like Aixtor can help you ship faster, integrate smarter, and personalize at scale.

👉 Request a demo to see how Liferay DXP powers real-world transformation.

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