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Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www-cdn.liferay.com/es/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/es/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Liferay obtiene la mejor valoración en el Gartner Critical Capabilities para DXPs de 2021 para los casos de uso B2B y B2E
Nos alegra haber recibido las puntuaciones más altas para los casos de uso B2B y B2E entre los proveedores evaluados para el informe de Capacidades Críticas para las Plataformas de Experiencia...
https://www-cdn.liferay.com/es/web/guest/blog/liferay-experience/liferay-obtiene-la-mejor-valoracion-en-el-gartner-critical-capabilities-para-dxps-de-2021-para-los-casos-de-uso-b2b-y-b2e
Creando una Experiencia B2B Completa Más Allá del Carrito de Compras
El comercio electrónico B2B sigue creciendo. Desde 2018, los canales electrónicos han representado más del 50% de las transacciones de business to business y más de $1 billón de dólares en ventas....
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/creando-una-experiencia-b2b-completa-mas-alla-del-carrito-de-compras
Buon compleanno, Liferay!
Liferay Italia festeggia 4 anni! Le sue soluzioni sono sul mercato italiano dal 2009, grazie al prezioso supporto dei partner, ma il 13 febbraio 2017 si aprivano ufficialmente le porte della sua...
https://www-cdn.liferay.com/es/web/guest/blog/liferay-experience/buon-compleanno-liferay-
Neuromarketing oder: Ihr Reptiliengehirn macht das schon für Sie!
Sie haben bestimmt schon einmal Henry Fords berühmtes Zitat zum Thema Werbung gehört: “Ich weiß, die Hälfte meiner Werbung ist hinausgeworfenes Geld. Ich weiß nur nicht, welche Hälfte.” Hätte es zu...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/neuromarketing-oder-ihr-reptiliengehirn-macht-das-schon-fur-sie-