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Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
Objetivo: Aseguradora Omnicanal
La omnicanalidad ha llegado al mundo asegurador. Cada vez son más las aseguradoras que recurren a ofrecer experiencias personalizadas y omnicanal para sus clientes. Y es que la omnicanalidad ya no...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/objetivo-aseguradora-omnicanal
Key Lessons from One Healthcare Company's Brand New Customer Experience
Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/key-lessons-from-one-healthcare-company-s-brand-new-customer-experience
Mobile First, una exigencia clave para las empresas actuales
En la actualidad, cobra una importancia creciente para las empresas el hecho de disponer de una estrategia web que incorpore un diseño responsivo, es decir, que ofrezca al público una experiencia...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/mobile-first-una-exigencia-clave-para-las-empresas-actuales
La mejora de los servicios públicos, la clave para generar confianza
Los nuevos hábitos de los ciudadanos, con un perfil de usuario hiperconectado y móvil, obligan a las administraciones a proporcionar un plus en los servicios que ofrecen. Los ciudadanos actuales...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/la-mejora-de-los-servicios-publicos-la-clave-para-generar-confianza
Why Your Marketing Technology is Not Impacting the Bottom Line
What’s the Number One Priority for Marketers Today? Do you agree or disagree with the following statement? The number one priority for marketers today is to lead the company in finding new revenue...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/why-your-marketing-technology-is-not-impacting-the-bottom-line
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://www-cdn.liferay.com/es/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
Die Zukunft des B2B Commerce im Jahr 2030
Die Technologie hat die Erlebnisse im B2B E-Commerce bereits grundlegend verändert und sie persönlicher und leichter zugänglich gemacht. Neue Trends wie KI-gesteuerte Analysen, Blockchain-basierte...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/die-zukunft-des-b2b-commerce-im-jahr-2030
Enterprise Open Source: Flexibilität meets Sicherheit
Nicht nur, aber vor allem in der öffentlichen Hand werden die Vorteile von Open Source Software gepriesen. Neben dem Kostenvorteil gegenüber Enterprise-Software-Produkten werden vor allem die...
https://www-cdn.liferay.com/es/web/guest/blog/current-experiences/enterprise-open-source-flexibilitaet-meets-sicherheit
Hai davvero bisogno di una piattaforma low-code?
Lo sviluppo low-code non mostra segni di rallentamento. Infatti, entro il 2025 il 70% delle nuove applicazioni aziendali utilizzerà tecnologie low-code/no-code, rispetto al solo 20% del 2020....
https://www-cdn.liferay.com/es/web/guest/blog/liferay-experience/hai-davvero-bisogno-di-una-piattaforma-low-code-1
Partner Pulse | Trend Tecnologici: la visione dei partner Liferay sull’innovazione digitale
Nel contesto di una trasformazione digitale sempre più veloce e pervasiva, tenere il passo con i trend tecnologici emergenti è una sfida che le aziende non possono più rimandare. Ma quali...
https://www-cdn.liferay.com/es/web/guest/blog/business-partner-experience/partner-pulse-trend-tecnologici-la-visione-dei-partner-liferay-sull-innovazione-digitale

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