How AI in Liferay DXP Equips Your Entire Organization

Deploy powerful AI tools and agents customized to your unique requirements.

The Way AI-Powered Tools Work in Liferay DXP

Although many platforms only offer artificial intelligence as a rigid, pre-defined set of features, Liferay takes a more open approach actually designed to enhance your digital transformation journey instead of complicating it.

 

AI tools should adapt to your business requirements, rather than forcing your processes to fit into a vendor’s ideas about what you should do.

 

Whether you want to streamline operations out of the box or need to create bespoke automation, AI in Liferay DXP is built on four key pillars:

 

  1. AI Tailored to Your Business.
    Customize your AI tools to fit your specific requirements and choose the best specialized models for your needs with seamless integration.
     
  2. Ready-to-Use AI.
    Launch pre-configured, high-impact AI capabilities meant to provide immediate value and reduce manual effort across common use cases.
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  3. AI Agents for Every Area of Your Business.
    Improve efficiency organization-wide, from generative AI that helps marketers with content creation to AI algorithms that identify patterns in supply chains.
     
  4. Responsible AI.
    ​​​​​​​Scale confidently knowing your company data—and customer data—is secure with enterprise-level governance. Liferay has an ISO/IEC 42001 certification.

AI Tailored to Your Business

 

The Challenge with Embedded AI

When Digital Experience Platforms (DXPs) offer AI that has a deep integration in their platform, although often powerful, you get locked into that vendor’s assumptions about how they think you should solve a generic business problem or reach your target audience.

 

Liferay DXP: An Adaptable AI Approach

No matter what you’re doing, Liferay DXP allows you to choose the best AI tools for even highly specific needs. Non-technical users can also use the visual, no code engine to define and manage bespoke AI agents and automations.

 

Embedded v. Adaptable AI: A Comparison

 

Competitor Model (Embedded AI) The Liferay DXP Model (Adaptable AI)
Functionality is fixed. AI is limited to vendor-defined operations (e.g., generative AI used to create images or web content.) Your requirements come first. Define custom AI automations and agents that execute workflows together with humans and other tech for real improvements in operational efficiency. 
You’re locked in. AI features are inextricably tied to the DXP vendor—so if you want to switch to a different technology, you lose the AI capabilities. Stay agile. Integrate with any Large Language Model (LLM) via open standards (like MCP) or use pre-selected LLMs. You can still use these LLMs even if you move on from Liferay.

Business users depend on IT. Advanced AI requires developer resources and coding.

 Empower non-technical teams. Liferay DXP’s no-code platform means users can build and deploy agents quickly.

 

Liferay’s flexibility is powered by the new standards-based no code Liferay AI Hub.

Ready-to-Use AI

 

Although Liferay DXP offers flexibility and customizability for companies that need it, the platform also includes out-of-the-box AI capabilities for common digital experience use cases so you can start seeing value right away.

  • Intelligent personalization. Use machine learning to surface the most relevant content and offers and boost user engagement.
     
  • AI-enabled commerce. Artificial intelligence can help with dynamic pricing, virtual sales agents, and predictive analytics. Using historical data, AI can give sales reps discount suggestions to increase win rate.
     
  • More efficient content operations. Integrated tools like ChatGPT help you streamline content creation with text and image generation for content like blog entries, web content, pages, and product pages.
     
  • Automated tagging. Tag, categorize, and classify content assets automatically to ensure discoverability and reuse.
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  • Optimized search. AI-powered search results can understand user behavior, intent, and context to deliver more accurate answers. AI in DAM also supports text-to-image search and duplicate asset detection. ​​​​​​​

Ready-to-Use AI

Although Liferay DXP offers flexibility and customizability for companies that need it, the platform also includes out-of-the-box AI capabilities for common digital experience use cases so you can start seeing value right away.
  • Intelligent personalization. Use machine learning to surface the most relevant content and offers and boost user engagement.
  • AI-enabled commerce. Artificial intelligence can help with dynamic pricing, virtual sales agents, and predictive analytics. Using historical data, AI can give sales reps discount suggestions to increase win rate.
  • More efficient content operations. Integrated tools like ChatGPT help you streamline content creation with text and image generation for content like blog entries, web content, pages, and product pages.
  • Automated tagging. Tag, categorize, and classify content assets automatically to ensure discoverability and reuse.
  • Optimized search. AI-powered search results can understand user behavior, intent, and context to deliver more accurate answers. AI in DAM also supports text-to-image search and duplicate asset detection. 

Using the Liferay AI Hub, you can also benefit from:

 

  • Hyper relevance. Use the AI Hub to customize the models driving personalization and search, ensuring precise matches with your unique product catalog and customer terminology.
     
  • Unified intelligence. Make sure the AI used across Liferay DXP (e.g., personalization logic) remains consistent with your custom AI agents and workflows deployed elsewhere.
  • Future-proofing. Swap or update the underlying Large Language Models (LLMs) connected through the Hub, meaning you’re always using the most advanced and compliant AI models possible.

AI Agents for Every Area of Your Business

 

Because Liferay DXP has the dual heritage of both a CMS and a portal, the platform is unique in its ability to address digital transformation use cases far beyond marketing. From B2C and B2B marketing and commerce websites to supplier portals that act as windows to other systems, dealer portals that strengthen channel relationships, and customer portals that increase customer engagement, Liferay DXP gives you unparalleled flexibility to meet needs across your entire organization.


Now, Liferay AI Hub is bringing the power of AI into every solution and use case, improving efficiency, increasing revenue, and centralizing data-driven decision making.


Below are a few examples of just some of the use cases for AI common in marketing and operations.

 

Content Creation

  • Dynamic SEO and metadata optimization. When new content gets uploaded, an AI Agent analyzes the draft’s text against competitors and suggests optimized SEO titles, meta descriptions and word count, and alt-text tags.
  • ​​​​​​​Content review and approval automation. After content submission, an AI Agent scans the text for prohibited claims, cross-references it against the internal legal compliance database, and either approves it or flags sentences that require review by the compliance team.

 

Supply Chain Management

 

  • Predictive supply chain risk intelligence. When global news or financial reports signal instability, an agent cross-references the event against your internal supplier database, updates risk scores in real-time, and alerts procurement managers about potential disruptions.
     
  • ​​​​​​​Automated supplier intake and compliance. When a new organization applies to become a supplier, an agent extracts company data from their documentation and verifies certificates against regulatory standards. For annual quality control, the agent can monitor performance metrics and flag any partner with an audit report showing a dip in fulfillment or safety standards.

Customer Journey and Service Automation

 

  • Predictive audience segmentation. As agents monitor how users interact across the DXP, create new micro-segments based on that user behavior and automatically enroll users into personalized nurturing campaigns.
     
  • Dynamic lead scoring and sales handoff. When a high-value prospect downloads a resource, an agent assesses their behavioral history, assigns a dynamic user engagement score, and triggers a notification to the right regional sales rep.
  • Proactive customer service triage. When a customer opens a support ticket, an agent conducts sentiment analysis on the tone and content, simultaneously pulling customer entitlements and SLAs from the ERP, and then sends the ticket to the right team with full context.

Responsible AI

Liferay is committed to upholding responsible AI principles through our own AI Management System (AIMS), as validated by our ISO/IEC 42001 certification. The certification is vital for Liferay and our customers, who come from industries and regions with strong commitments to ethical AI usage. Providing a solid foundation for scaling our AI efforts responsibly, the certification helps us navigate the rapidly evolving digital landscape of AI governance and regulation.

  • Our AIMS is aligned with the OECD framework, the basis of the EU AI Act and the upcoming Brazilian AI regulation.
     
  • Our goal is to promote the uptake of trustworthy AI.
     
  • Under pending regulations, most of the AI usage in Liferay DXP can be classified as low-risk AI systems or general purpose AI systems.
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  • ​​​​​​​Liferay AIMS received an ISO/IEC 42001 certification in 2025.

 

Discover the Strategic Value of Liferay AI

 

The AI ecosystem is evolving fast, and your platform should too. Liferay DXP’s approach helps you get immediate value from AI integration while protecting your tech investments long-term.

 

Liferay AI Benefit Your Strategic Advantage
Future-Proof Adaptability Our open, standards-based architecture (MCP) lets you swap out or integrate with new specialized LLMs without rebuilding your platform.
Operational Velocity

Use pre-integrated, out-of-the-box AI for standard use cases and leverage a low-code engine to deploy custom agents in mere hours.

Precision Fit

 Unlike rigid embedded AI, you get granular control to tailor AI agents and automation logic to your unique market and needs.

Unified Governance​​​​​​​

Centralize all AI logic, compliance artifacts (ISO 42001), and multi-person workflows within Liferay AI Hub to ensure consistency and security.

 

Ready for Digital Transformation with AI and Liferay?

Move faster, sell more, and make your customers happier with Liferay DXP.

Ready for Digital Transformation with AI and Liferay?

Move faster, sell more, and make your customers happier with Liferay DXP.

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