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8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
GDPR : For the people, by the people
I caught up with Oz Alashe MBE, CEO of CybSafe and former UK special forces cyber security expert to discuss the crucial employees people play in helping organisations meet their GDPR obligations....
https://www-cdn.liferay.com/web/guest/blog/employee-experience/gdpr-for-the-people-by-the-people
La importancia de los dispositivos móviles en las estrategias de omnicanalidad
La creación de una estrategia omnicanal consistente es uno de los desafíos a los que se enfrentan las empresas de todo el mundo en la actualidad para mejorar la experiencia de sus usuarios. Con el...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/la-importancia-de-los-dispositivos-moviles-en-las-estrategias-de-omnicanalidad
4 Areas of IoT Integration Friction Every Retailer Must Address
The Internet of Things (IoT) is here to stay and will only continue to grow in importance in the coming years. This internet-enabled network of connected devices is being embraced by industries...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/4-areas-of-iot-integration-friction-every-retailer-must-address
Como Tornar Escalável a Experiência do Cliente
Criar e escalar experiências do cliente de qualidade é crucial para o sucesso das empresas. Mas o que significa escalar a experiência do cliente (CX)? E como sua empresa pode escalar com sucesso?...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/como-tornar-escalavel-a-experiencia-do-cliente
5 Signs You Are Off Track in Your Digital Transformation
The digital transformation process can be difficult for companies to measure, due to the wide variety of changes that need to be made and the continual process of refining systems in order to...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-signs-you-are-off-track-in-your-digital-transformation
Tipos de portales: tres principales áreas a considerar
Con todo el foco hoy en día en el desarrollo para dispositivos móviles y la transformación digital, los portales pueden parecer pasado de moda. Sin embargo, muchos tipos de portales desempeñan un...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/tipos-de-portales-tres-principales-areas-a-considerar
7 Examples of Great Mobile Workforce Apps
Employees across industries are not only using their own mobile devices for work more than ever today, but are looking for their companies to provide useful tools that can better assist them...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/7-examples-of-great-mobile-workforce-apps
The Pros and Cons of Building a Hybrid App
If you are considering building an application for your workforce, target audience or both, hybrid apps can provide the tools and resources that your users desire, such as fast access to human...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-pros-and-cons-of-building-a-hybrid-app
Why are the benefits of taxonomy so often overlooked?
I find articles that promise an answer to questions such as this not always delivering a straight answer. I’ll make my point quickly and provide a rationale after that. I have been involved in...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-are-the-benefits-of-taxonomy-so-often-overlooked-
The Great Digital Workplace Bake-Off
As disruptive technologies shake up whole industries and consumers of digital services develop ever greater expectations of the digital channels they use in every aspect of their lives, making sure...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-great-digital-workplace-bake-off
How to Estimate the Long-Term Cost of Mobile App Development
Mobile app development takes more than the initial cost to launch a product. Rather, successful development takes long-term strategies into consideration and plans for how an app will grow and be...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/how-to-estimate-the-long-term-cost-of-mobile-app-development
8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Wie API-basierte E-Commerce-Plattformen die digitale Transformation in B2B beschleunigen
Durch die Integration verschiedener Systeme automatisiert eine API-basierte E-Commerce-Plattform manuelle Aufgaben und verbessert so die Interaktion und Zusammenarbeit zwischen allen an...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/wie-api-basierte-e-commerce-plattformen-die-digitale-transformation-in-b2b-beschleunigen
5 Cosas que los directores tecnológicos estratégicos no hacen
“No hay peor momento que ahora para ser un CIO promedio” dijo un ejecutivo en una conferencia reciente. Si esa declaración por sí sola no capta la presión que se ejerce sobre un líder tecnológico,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/5-cosas-que-los-directores-tecnologicos-estrategicos-no-hacen
4 Key Elements of IIoT Data Management
By 2025, analysts predict that Industrial Internet of Things (IIoT) will generate an economic value of $3.7 trillion, but not all manufacturers are ready to reap these benefits. In order to...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-key-elements-of-iiot-data-management
3 Gründe, warum jeder Digitalisierer die Abkürzung “DXP” kennen sollte
Zugegeben: Das Kürzel DXP, oder seine dahinter stehende Bedeutung “Digital Experience Platform”, ist ein wenig sperrig. Hinter diesen drei Buchstaben verbirgt sich aber eine Schlüsseltechnologie...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/3-grunde-warum-jeder-digitalisierer-die-abkurzung-dxp-kennen-sollte
Blog series: Portales efectivos. 4 ejemplos de portales de clientes en el sector de la banca y seguros
Mejorar la experiencia de los clientes debería ser una de las principales prioridades de toda empresa. Invertir en buenas herramientas de atención al cliente, como los portales, puede mejorar las...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-ejemplos-de-portales-clientes-en-el-sector-de-la-banca-y-seguros
What is B2B2C?
Note: This article was last updated on August 19, 2025. Key Takeaways Business-to-Business-to-Consumer is a business model where businesses serve end customers through a third party. B2B2C models...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-b2b2c
Blog series: Portales efectivos. 3 ejemplos de portales efectivos de clientes en el sector de la utilities.
Como hemos contado en el primer blog de la serie, las empresas del sector financiero y de seguros utilizanlos portales de Liferay para solucionar los más variados desafíos y para ofrecer una mejor...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-ejemplos-de-portales-efectivos-de-clientes-en-el-sector-de-la-utilities-
Benefits of Headless CMS: 7 Reasons to Go Headless
Headless CMSs were born out of new demands of the digital era. Specifically, to meet a business’s need to focus on engaging customers with personalised content through multiple channels at all...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/benefits-of-headless-cms
Digitale Transformation: Schluss mit dem Schubladendenken!
Ja, wir haben es alle gelernt: Digitalprojekte werden nicht durch Tools erfolgreich. Sondern dann, wenn wir magische Kundenerlebnisse schaffen. Das gilt übrigens mehr denn je auch für B2B. Aber...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/warum-wir-in-unserer-digitalen-transformation-immer-noch-die-falschen-schwerpunkte-setzen
Construir ou Comprar um Software de Portal?
Para que times de TI possam entregar as melhores soluções de portal para clientes, parceiros, corretores, agentes e funcionários, eles precisam se perguntar com cautela a seguinte pergunta: "nós...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/construir-ou-comprar-um-software-de-portal-
5 wichtige Kennzahlen zur Verbesserung der Customer Experience in der Fertigung
Im produzierenden Gewerbe geht es nicht mehr nur um die Herstellung physischer Produkte – ein verändertes Nachfrageverhalten der Kunden, disruptive digitale Technologien und nicht zuletzt eine...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-wichtige-kennzahlen-verbesserung-customer-experience-fertigung

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