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How to Achieve Operational Excellence
Attendees at this year’s Liferay Symposium North America (LSNA) can expect to learn how digital operations and customer service are part of the same conversation. On one hand, a business might...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/how-to-achieve-operational-excellence
Portal vs. Website: When to Use Each
Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/portal-vs-website-when-to-use-each
Experiencia de Usuario, parte de la estrategia SEO para mejorar el posicionamiento en buscadores
La tendencia hacia la digitalización casi total de los negocios ha otorgado a las páginas web y aplicaciones móviles un nuevo significado e importancia. En una época en donde nos nos cansamos de...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/experiencia-de-usuario-parte-de-la-estrategia-seo-para-mejorar-el-posicionamiento-en-buscadores
Five Building Blocks for Better Web Portal Design
Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/five-building-blocks-for-better-web-portal-design
Types of Portals: Three Major Areas to Consider
With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/types-of-portals-three-major-areas-to-consider
UX + SEO = The Future of Your Rankings
For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/ux-seo-the-future-of-your-rankings
Por que a Integração com Back-End é tão Importante para o Marketing?
As estratégias de marketing em todas as verticais de negócio geralmente focam em prioridades de front-end, como a implementar campanhas, a elaborar o brand awareness através de relações públicas,...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/por-que-a-integracao-com-back-end-e-tao-importante-para-o-marketing-
Four Ways to Measure Website Success
With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/four-ways-to-measure-website-success
Experiencia de Usuario y APIs: el futuro de la banca tradicional
Mucho se está discutiendo últimamente acerca de cómo serán los bancos del futuro. Lo único claro es que las sucursales físicas dejarán de tener la importancia actual. El canal online será el...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/experiencia-de-usuario-y-apis-el-futuro-de-la-banca-tradicional
Transforming Local Government Service Delivery Through Customer Experience
“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/transforming-local-government-service-delivery-through-customer-experience
Fixing Your Biggest Customer Pain Points
This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/fixing-your-biggest-customer-pain-points
Four Steps to Turn New Customers into Lifelong Patrons
Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/four-steps-to-turn-new-customers-into-lifelong-patrons
Plataformas de Experiencia Digital, la evolución del portal tradicional
En la era digital, donde la capacidad para mejorar la experiencia del cliente se ha convertido en un elemento diferenciador, los portales y su capacidad para personalizar experiencias, ...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/plataformas-de-experiencia-digital-la-evolucion-del-portal-tradicional
Finding Your Biggest Customer Pain Points
Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/finding-your-biggest-customer-pain-points
How to Successfully Scale Your Customer Experience
Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-to-successfully-scale-your-customer-experience
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
8 Buenas prácticas para su estrategia omnicanal
Las estrategias omnicanales de éxito dependen de experiencias consistentes en todas las interacciones del customer journey. Algo que, al conseguirse, proporciona grandes beneficios tanto para el...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/8-buenas-practicas-para-su-estrategia-omnicanal
How to Increase Employee Engagement with a DXP
Even though employees may be present at the office, they might not be putting energy or passion into their work. These disengaged employees are more common than one may think; more than half of...
https://www-cdn.liferay.com/fr/web/guest/blog/employee-experience/how-to-increase-employee-engagement-with-a-dxp
Convierte la experiencia de usuario en tu ventaja competitiva
La crisis del Covid-19 está cambiando los hábitos de consumo. El miedo al coronavirus está derribando antiguas barreras mentales como el consumo online o el teletrabajo, y en función de la duración...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/convierte-la-experiencia-de-usuario-en-tu-ventaja-competitiva
Digitalización y soluciones B2B en un entorno industrial
Las plataformas centralizadas y basadas en la omnicanalidad y la alta personalización son algunas de las claves para triunfar en un comercio electrónico modernizado. Si pensamos en el sector...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/digitalizacion-y-soluciones-b2b-en-un-entorno-industrial

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