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Experiencias Digitales: nuevos modelos de relación con el cliente
Publicado en el Anuario de Computing. El nuevo usuario hiperconectado exige experiencia plena, continuada y personalizada. Las marcas que sean capaces de transformarse para proporcionar...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/experiencias-digitales-nuevos-modelos-de-relacion-con-el-cliente
La próxima revolución digital que se nos viene encima
Decía Heráclito, el filósofo griego del siglo VI A.C., que “la única constante es el cambio”. Y es sorprendente ver cómo veinticinco siglos después, esta cita sigue más vigente que nunca. Aquellos...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/la-proxima-revolucion-digital-que-se-nos-viene-encima
Aumenta y mejora tu empleabilidad
Como cada año, hemos publicado el calendario de Formación Oficial Liferay 2017para España y Portugal; que en esta ocasión, contempla más de 20 cursos entre Madrid, Barcelona, Bilbao y Lisboa. La...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/aumenta-y-mejora-tu-empleabilidad
Cómo crear experiencias digitales que apoyen el marketing de la empresa: 4 estrategias claves
Publicado en El Publicista En un entorno cambiante, las empresas que pretenden tener éxito en el nuevo panorama digital se enfrentan a una interesante paradoja: de un lado, las oportunidades de...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/como-crear-experiencias-digitales-que-apoyen-el-marketing-de-la-empresa-4-estrategias-claves
Jumpstart Your Omnichannel Experience by Asking These Four Questions
In the first part of this series, we discussed the importance of uniting the customer experience across touchpoints and building a cross-functional team to manage it. In part two of the series, we...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/jumpstart-your-omnichannel-experience-by-asking-these-four-questions
Three Digital Transformation Lessons Financial Services Can Learn From Other Industries
This is part two of a three-part series, based on insights found in the benchmark report Assessing the Digital Landscape for Financial Institutions: How to Lead the Charge With People and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/three-digital-transformation-lessons-financial-services-can-learn-from-other-industries
Want Better Customer Experience? Create a Cross-Functional Team
In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/want-better-customer-experience-create-a-cross-functional-team
Can Banks Become Advocates for Millennials? 5 Takeaways From Digital Banking Summit 2016
For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/can-banks-become-advocates-for-millennials-5-takeaways-from-digital-banking-summit-2016
Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
Objetivo: Aseguradora Omnicanal
La omnicanalidad ha llegado al mundo asegurador. Cada vez son más las aseguradoras que recurren a ofrecer experiencias personalizadas y omnicanal para sus clientes. Y es que la omnicanalidad ya no...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/objetivo-aseguradora-omnicanal
Key Lessons from One Healthcare Company's Brand New Customer Experience
Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/key-lessons-from-one-healthcare-company-s-brand-new-customer-experience
Mobile First, una exigencia clave para las empresas actuales
En la actualidad, cobra una importancia creciente para las empresas el hecho de disponer de una estrategia web que incorpore un diseño responsivo, es decir, que ofrezca al público una experiencia...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/mobile-first-una-exigencia-clave-para-las-empresas-actuales
La mejora de los servicios públicos, la clave para generar confianza
Los nuevos hábitos de los ciudadanos, con un perfil de usuario hiperconectado y móvil, obligan a las administraciones a proporcionar un plus en los servicios que ofrecen. Los ciudadanos actuales...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/la-mejora-de-los-servicios-publicos-la-clave-para-generar-confianza
Why Your Marketing Technology is Not Impacting the Bottom Line
What’s the Number One Priority for Marketers Today? Do you agree or disagree with the following statement? The number one priority for marketers today is to lead the company in finding new revenue...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/why-your-marketing-technology-is-not-impacting-the-bottom-line
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
3 Kundenportale mit einem unglaublichen ROI
Wenn wir über eine Strategie nachdenken, die den ROI für unser Unternehmen steigern soll, ist die Verbesserung der Customer Experience nicht unbedingt eine Strategie, die uns dabei direkt in den...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/3-kundenportale-mit-einem-unglaublichen-roi
Wie gut ist Low Code wirklich?
Software-Entwickler sind zum raren Gut geworden – ein Problem für ambitionierte und zeitkritische Digitalisierungs-Projekte in Unternehmen. Doch ist “entwickeln” überhaupt noch notwendig? Immer...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/wie-gut-ist-low-code-wirklich-
¿Qué es el B2B2C?
B2B2C... un momento, ¿hay más? A pesar de que tradicionalmente los negocios pueden haber seguido los modelos B2B o B2C, hay otro modelo de negocio que ha ganado terreno en nuestra era digital:...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/que-es-el-b2b2c
O que é B2B2C?
B2B2… tem mais do que isso? Ainda que as empresas tradicionais se encaixam em modelos B2B ou B2C, existe um outro modelo de negócio que tornou-se dominante na era digital-first: B2B2C.   O que é...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/o-que-e-b2b2c
Wie Integration die Kosten senkt und die Effizienz steigert
Ein einfaches CMS mag zu Beginn Ihres Unternehmens ausreichend gewesen sein. Mit dem Wachstum des Unternehmens, stieg auch die Anzahl der Systeme, Technologien und Anwendungen, die Sie verwenden....
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/wie-integration-kosten-senkt-und-effizienz-steigert
6 Entscheidungskriterien: Braucht mein Unternehmen eine DXP?
Wenn es um interaktive Web-Erlebnisse geht, gelten Digital Experience Platforms (DXP) als Zukunftstechnologie schlechthin. Anders als klassische Content-Management-Systeme sind sie nicht nur auf...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/6-entscheidungskriterien-braucht-mein-unternehmen-eine-dxp-
5 Warnsignale, die anzeigen, dass Sie sich von Ihren Legacy-Systemen trennen sollten
Mehr als 80 Prozent der Führungskräfte sind der Meinung: Die meisten Probleme entstehen durch nicht miteinander kommunizierende IT-Systeme. Zeitgleich fehlt aber oft die Bereitschaft oder...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/5-warnsignale-sich-von-ihren-legacy-systemen-zu-trennen
Die 5 Moments of Truth in der Customer Journey erkennen und verbessern
Eine Customer Journey setzt sich aus vielen verschiedenen Berührungspunkten (Touchpoints) zusammen, bei denen ein Kunde auf unterschiedliche Weise mit einer Marke in Kontakt kommt. Diese Punkte...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/die-5-moments-of-truth-in-der-customer-journey-erkennen-und-verbessern-1
Was ist B2B2C?
Während Unternehmen traditionell entweder dem B2B- oder dem B2C-Modell zuzuordnen sind, gibt es noch ein weiteres Geschäftsmodell, das in unserem Zeitalter der Digitalisierung an Bedeutung gewonnen...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/was-ist-b2b2c-
Self-Service-Portale: Die 10 wichtigsten Funktionen in B2B
Self-Service-Portale spielen in immer mehr Unternehmen und B2B-Geschäftsprozessen eine entscheidende Rolle. Doch was bedeutet “Kundenselbstbedienung” in B2B? Wir haben für Sie die 10 beliebtesten...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/self-service-portale-die-10-wichtigsten-funktionen-in-b2b
Von der Corporate Website zum Corporate Portal
Noch immer verschenken viele Unternehmen das Potenzial, das ihnen ihre eigene Corporate Website bietet. Denn während die Firmen zum Beispiel bei Social Media oder in klassischen Medien nur...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/von-der-corporate-website-zum-corporate-portal
3 Ejemplos de proveedores de plataformas de experiencia digital
¡Es peligroso emprender tu viaje para ofrecer excelentes experiencias digitales solo! Toma esta lista y análisis de los principales proveedores de Digital Experience Platform (DXP) para guiar tu...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/3-ejemplos-de-proveedores-de-plataformas-de-experiencia-digital
Wie digital sind Versicherungen heute? Neuer gemeinsamer Trend-Report von Liferay und den Versicherungsforen Leipzig gibt Antworten
Die Digitalisierung der Customer Journey – ohne den persönlichen Kontakt ersetzen zu wollen – ist nach wie vor eine der Hauptaufgaben, denen sich Versicherer stellen müssen, um den neuen...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/wie-digital-sind-versicherungen-heute-neues-gemeinsames-themendossier-von-liferay-und-den-versicherungsforen-leipzig
Duca Cards: uma pitada de Liferay nos Kudo Cards
Um dos nossos valores, Value People, ou Valorizar Pessoas, é nosso guia fundamental para continuarmos cuidando dos nossos colaboradores ainda em um período de instabilidade global. Sabemos que...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/duca-cards-uma-pitada-de-liferay-nos-kudo-cards
Was müssen moderne Self-Service-Portale können?
Was verbirgt sich eigentlich hinter dem Begriff digitaler Self-Service? Ganz einfach: (digitaler) Self-Service beinhaltet alle digitalen Funktionen, die ein Unternehmen online für Nutzer über ihre...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/was-mussen-moderne-self-service-portale-konnen-
Making Digital Experiences Easier for All with Liferay DXP 7.4
In the face of immense change in the past 18 months, businesses’ need to be agile and pivot quickly has proved to be a critical factor for success now, more than ever. Agile businesses are not...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/liferay-dxp-7-4-announcement
Enterprise Content Management und Digital Experience - zwei perfekte Partner für besseren Informationsfluss in Unternehmen
In großen Unternehmen steht das Thema “Enterprise Content Management” (ECM) schon lange im Fokus - und lange, bevor zum Beispiel das Marketing das Thema Content für sich entdeckte. Der Grund ist...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/enterprise-content-management-und-digital-experience-zwei-perfekte-partner-fur-besseren-informationsfluss-in-unternehmen
2021: Looking at the Numbers
Four numbers that when strung together make up a tumultuous, unexpected, and yet hopeful year. What other numbers can we use to sum up 2021? Well in 2021: There have been over 4.9 billion active...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/2021-looking-at-the-numbers
3 consideraciones clave para saber si desarrollar internamente o invertir en un software de portal
Para que los equipos de TI ofrezcan las mejores soluciones de portal a sus clientes, socios, agentes y empleados, tienen que valorar cuidadosamente cómo estructurar la mejor solución y preguntarse:...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/3-consideraciones-clave-para-saber-si-desarrollar-internamente-o-invertir-en-un-software-de-portal
Liferay DXP als Content Management System: Tipps & Tricks, Video-Tutorials
Digital-Experience-Plattformen gelten allgemein als Nachfolger von klassischen Content-Management-Systemen. Dabei bringen DXPs wie zum Beispiel Liferay DXP auch Content-Management-Funktionen “out...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/liferay-dxp-als-content-management-system-tipps-tricks-video-tutorials
¿Qué es B2B2C?
B2B2… espera, ¿hay más? Aunque las empresas tradicionalmente se clasifican en modelos B2B o B2C, hay otro modelo de negocio que ha tomado más dominio en la era digital-first: el B2B2C. ¿Qué es...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/-que-es-b2b2c
2021 – das Jahr in Zahlen
2, 0, 2 und 1 – vier Ziffern, die zusammen die Zahl 2021 ergeben und für ein turbulentes, unerwartetes und doch hoffnungsvolles Jahr stehen. Doch mit welchen anderen Zahlen ließe sich das Jahr 2021...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/2021-das-jahr-in-zahlen
4 B2B Ecommerce Best Practices You Should Know | Liferay
In this article, we’ll cover a range of B2B ecommerce best practices, along with examining the current and future trends B2B companies will need to know to succeed in the B2B ecommerce space....
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/b2b-ecommerce
Intranet vs. Extranet: Wie sie zusammenarbeiten
Intranet vs. Extranet: Worin unterscheiden sie sich? Die Unterschiede zwischen Intranets und Extranets zu benennen, ist keine triviale Aufgabe. Auch wenn es auf den ersten Blick so scheinen mag....
https://www-cdn.liferay.com/fr/web/guest/blog/employee-experience/intranet-vs-extranet-wie-sie-zusammenarbeiten-unterschiede-gemeinsamkeiten
Como a Integração Reduz Custos e Aumenta a Eficiência
Um simples CMS pode ter sido o suficiente para a sua empresa quando ela começou. Mas à medida que a organização cresce, cresce também o número de sistemas, tecnologias e aplicações utilizadas....
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/como-integracao-reduz-custos-e-aumenta-a-eficiencia
Cómo la integración reduce el costo y mejora la eficiencia
Un simple CMS podría haber sido suficiente para cuando tu empresa recién se formó. Sin embargo, a medida que creció, también lo hizo la cantidad de sistemas, tecnologías y aplicaciones que...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/como-la-integracion-reduce-el-costo-y-mejora-la-eficiencia
5 elementos clave de un portal de clientes efectivo
Todo el mundo sabe que ahora es más difícil que nunca mantener a los clientes satisfechos: El 54% de los clientes admite que tiene mayores expectativas que hace un año cuando interactúa con una...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/5-elementos-clave-de-un-portal-de-clientes-efectivo
3 Security Myths about the Cloud Debunked
According to Informationweek, 81% of business owners say security is their top concern when it comes to the cloud. But businesses can rest assured that the cloud is just as secure as on-premise...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/3-security-myths-about-the-cloud-debunked
3 Ways Digital Transformation Enables B2B2C
When it comes to selling products, it’s traditionally gone that you can only choose to sell to other businesses or directly to customers. But, technology has given way to more options where...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/3-ways-digital-transformation-enables-b2b2c
Elementi fondamentali per la trasformazione digitale nel settore pubblico
Come si presenta il futuro della trasformazione digitale nella Pubblica Amministrazione? Questo tipo di transizione richiede di ripensare completamente il sistema in termini di visione, esperienza,...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/elementi-fondamentali-per-la-trasformazione-digitale-nel-settore-pubblico
Making the Business Case for Digital Transformation in Universities: ROI and Beyond
Universities across Australia have started investing more in digital technologies. But there’s a key difference between just digitising existing processes and fully embracing digital...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/making-the-business-case-for-digital-transformation-in-universities-roi-and-beyond
The Top 6 Trends That Will Shape the Student Experience in 2025
78% of university students polled by KPMG said that the pandemic has changed their student experience expectations, and 75% believe that the “university of the future” won’t resemble today’s...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/top-6-trends-that-will-shape-the-student-experience-in-2025
5 formas de mejorar la experiencia del ciudadano
Los ciudadanos buscan servicios digitales cómodos, seguros y rápidos, como los que reciben en su día a día a través de numerosas empresas. Un estudio reciente de Deloitte revela que, en 13 países,...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/5-formas-de-mejorar-la-experiencia-del-ciudadano
Las 6 tendencias que marcarán la experiencia del estudiante en 2025
El 78% de los estudiantes universitarios encuestados por KPMG afirma que la pandemia ha cambiado sus expectativas sobre la experiencia digital como estudiantes, y el 75% cree que la "universidad...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/las-6-tendencias-que-marcaran-la-experiencia-del-estudiante-en-2025

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