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Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
Objetivo: Aseguradora Omnicanal
La omnicanalidad ha llegado al mundo asegurador. Cada vez son más las aseguradoras que recurren a ofrecer experiencias personalizadas y omnicanal para sus clientes. Y es que la omnicanalidad ya no...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/objetivo-aseguradora-omnicanal
Key Lessons from One Healthcare Company's Brand New Customer Experience
Delighting Customers Starts With Knowing Them The advice for creating better customer experience seems endless these days, but there’s one thing everyone agrees on: If you really want to please...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/key-lessons-from-one-healthcare-company-s-brand-new-customer-experience
5 razões para NÃO investir em uma DXP
1. Você não gosta da inovação e está satisfeito com gargalos interdepartamentais.   Sua equipe de TI tem muitas horas livres e está sempre ajudando a fazer um novo anúncio, mudar um título ou...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/cinco-razoes-para-nao-investir-em-uma-dxp
The Future of B2B Commerce in 2030
Technology has already radically shifted B2B commerce experiences into ones that are more personal and easier to access. Emerging trends like AI-driven analytics, blockchain-based supply chains,...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/the-future-of-b2b-commerce-in-2030
Do You Actually Need a Low-Code Platform?
Low-code development shows no signs of slowing down. In fact, 70% of new business applications will use low-code/no-code technologies by 2025, up from just 20% in 2020. A number of factors play...
https://www-cdn.liferay.com/fr/web/guest/blog/category/do-you-actually-need-a-low-code-platform
Sollten Unternehmen in 2025 auf Low-Code-Plattformen setzen?
Die Low-Code-Entwicklung zeigt keine Anzeichen einer Verlangsamung. Tatsächlich werden bis 2025 70 % der neuen Geschäftsanwendungen Low-Code/No-Code-Technologien verwenden, während es 2020 nur 20 %...
https://www-cdn.liferay.com/fr/web/guest/blog/business-partner-experience/sollten-unternehmen-in-2025-auf-low-code-plattformen-setzen