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8 Best Practices for Your Omnichannel Strategy
Successful omnichannel strategies depend on consistent experiences across all interactions. These can provide many benefits to both the internal and external sides of your organization, including...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/8-best-practices-for-your-omnichannel-strategy
10 Ways to Increase User Adoption for Your Mobile Portal
You determined that your brand needed a mobile portal in order to boost the performance of employees, assist customers or both. You then created your portal, refined it through testing and launched...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/10-ways-to-increase-user-adoption-for-your-mobile-portal
Portal vs Web: ¿Cuándo utilizar cada uno?
Portal vs. Website: ¿Cuál es la diferencia? La principal diferencia entre los dos son sus objetivos: los websites son creados para generar tráfico, mientras que los portales web sirven para limitar...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/portal-vs-web-cuando-utilizar-cada-uno-
The State of Digital Transformation in Australia
iTnews conducted a survey into the state of digital transformation in Australia which registered 178 responses across multiple industries and organisational sizes. Nearly a quarter of all...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/the-state-of-digital-transformation-in-australia
Por que Chatbots São Essenciais para a Inovação em Bancos
A repentina popularidade dos chatbots é compreensível, já que interagimos com máquinas regularmente desde o lançamento da Siri em 2011. Mas enquanto quase a maioria dos usuários de smartphone já...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/por-que-chatbots-sao-essenciais-para-a-inovacao-em-bancos
How Can Your Brand Responsibly Embrace Fast Fashion?
The concept of "fast fashion" is changing the retail industry. While the idea of releasing new designs that meet changing fashion seasons in as little time as possible has been around for many...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-can-your-brand-responsibly-embrace-fast-fashion-
The Retail Bubble - How to Compete in an Era of Change
In the wake of numerous companies declaring bankruptcy and large amounts of stores closing across the United States, both brand executives and news outlets are declaring that the retail bubble has...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/the-retail-bubble-how-to-compete-in-an-era-of-change
Put the Great into Customer Experience by Integrating Every Touchpoint
The need to deliver great customer experience across the spectrum of customer touchpoints can’t be under estimated. Research by Harvard Business reveals customers who have the best past experiences...
https://www-cdn.liferay.com/fr/web/guest/blog/liferay-experience/put-the-great-into-customer-experience-by-integrating-every-touchpoint
Digital Transformation in the Age of Digital Disruption
It isn’t possible to read a news article or open a newspaper without reading about Digital Transformation. From consultants and software vendors to infrastructure providers and analysts everyone is...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/digital-transformation-in-the-age-of-digital-disruption
Calculating the ROI of Web Content Management
Historically, organizations have implemented web content management (WCM) systems because of the promised intangibles — ease of use, simpler content creation process and happier end users....
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/calculating-the-roi-of-web-content-management
Why Audience Targeting Depends on Microsegmenting
Audience segments help marketers organize people into groups that share similar, quantifiable attributes. This kind of categorization allows companies to impact these groups with targeted products...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/why-audience-targeting-depends-on-microsegmenting
Is ECM Really Dead?
At the end of 2016 Gartner declared that Enterprise Content Management (ECM) is dead, and has been replaced by the term Content Services. This was met with a surprising amount of controversy and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/is-ecm-really-dead-
¿Cómo elegir el mejor software de intranet?
A día de hoy, hay docenas de opciones de software de intranet disponible en el mercado y elegir el que mejor se adapta para tu empresa puede ser un desafío, especialmente si es la primera vez que...
https://www-cdn.liferay.com/fr/web/guest/blog/employee-experience/-como-elegir-el-mejor-software-de-intranet-
Seven Intranet Examples That Boost Productivity
The fostering of an engaged workplace remains vital in a workforce that has been reshaped by the COVID-19 pandemic, particularly as employees increasingly work remotely and require new...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/seven-intranet-examples-that-boost-productivity
User Experience and APIs: The Future of Traditional Banking
As digital banking transforms, it is unclear what the bank of the future will look like. But one thing that is clear is that physical branches will become less important. Online channels will...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/user-experience-and-apis-the-future-of-traditional-banking
Por que Sua Tecnologia de Marketing não Está Impactando Seus Resultados
Qual a prioridade número um dos profissionais de marketing atualmente? Você concorda ou discorda com a afirmação a seguir? A prioridade número 1 dos marketeiros atualmente é conduzir a empresa para...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/por-que-sua-tecnologia-de-marketing-nao-esta-impactando-seus-resultados
Are Intranet Solutions Important to Digital Transformation?
Though most enterprises use some kind of intranet solution within their organizations, it is often overlooked as a part of the digital innovation that drives business today. As the main...
https://www-cdn.liferay.com/fr/web/guest/blog/employee-experience/are-intranet-solutions-important-to-digital-transformation-
Intranet vs. Extranet: How They Work Together
Intranets vs. Extranets: What’s the Difference? There’s naturally a level of confusion people have on the difference between intranets and extranets. This is understandable given there can be...
https://www-cdn.liferay.com/fr/web/guest/blog/employee-experience/intranet-vs-extranet-how-they-work-together
How Banking Security Is Changing the Customer Experience
As more businesses digitally transform, cybersecurity has become more important than ever. For banks, this threat is particularly imposing, as breached data exposes opportunity for immediate and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-banking-security-is-changing-the-customer-experience
Cómo corregir los pain points de tus clientes
En el último post del blog os ofrecimos algunos consejos para descubrir los pain points de la relación de tu empresa con el cliente. Y tal como os prometimos, en este artículo hablaremos sobre qué...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/como-corregir-los-pain-points-de-tus-clientes
Four Ways to Enable Your Workforce with Mobile Apps
Enterprise mobile apps are becoming an integral part of businesses across countless industries. Today, more companies than ever are embracing bring your own device (BYOD) culture and having...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/four-ways-to-enable-your-workforce-with-mobile-apps
Mobile Website vs Native App: Which is Right for Your Customer Experience?
Creating a great mobile experience is vital for the success of any organization today. More people than ever are interacting with companies online and the majority of purchasing experiences see...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/mobile-website-vs-native-app-which-is-right-for-your-customer-experience-
Three Mobile Platform Implementation Roadblocks and How to Overcome Them
Are you in the midst of mobile app development or responsive web design but keep running into major roadblocks that stop you from finding success? You are not alone in facing these issues....
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/three-mobile-platform-implementation-roadblocks-and-how-to-overcome-them
Cómo descubrir los pain points en la relación de tu empresa con el cliente
Tal como los productos y servicios que ofrecen, la interacción de un usuario con una empresa debe proporcionarle una experiencia placentera y que cumpla con sus necesidades. Sin embargo, pueden...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/como-descubrir-los-pain-points-en-la-relacion-de-tu-empresa-con-el-cliente
Three Reasons to Use a Portal Platform
Portal Platforms Are Designed for the Long Game Most companies buy solutions based on what they need to complete their projects today, without considering what their tech stack will look like in a...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/three-reasons-to-use-a-portal-platform
Are UK insurers fast, or are they furious?
T ransforming an established business to exploit the new touchpoints made available by digital is no easy task. However it is a necessity that the full breadth of the insurance industry has woken...
https://www-cdn.liferay.com/fr/web/guest/blog/business-partner-experience/are-uk-insurers-fast-or-are-they-furious-
Cómo crear encuestas para extraer resultados que te permitan tomar decisiones
Las encuestas al consumidor son un método muy utilizado por las empresas para conocer más a su público objetivo, para analizar cómo está posicionada su marca con respecto a la competencia, para...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/como-crear-encuestas-para-extraer-resultados-que-te-permitan-tomar-decisiones
How Mobile Orchestrates Your Omnichannel Experience
Companies around the world are searching for a way to create omnichannel experiences for their target audiences, which connect all types of devices, online experiences and in-person interactions...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-mobile-orchestrates-your-omnichannel-experience
How to Create the Best Employee Portal
Creating the Best Employee Portal Starts With Empathy If your company is currently going through digital transformation, having an employee portal to help manage the culture shifts is incredibly...
https://www-cdn.liferay.com/fr/web/guest/blog/employee-experience/how-to-create-the-best-employee-portal
How to Achieve Operational Excellence
Attendees at this year’s Liferay Symposium North America (LSNA) can expect to learn how digital operations and customer service are part of the same conversation. On one hand, a business might...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/how-to-achieve-operational-excellence
Portal vs. Website: When to Use Each
Portal vs. Website: What’s the Difference? Websites are for driving traffic, whereas web portals are for limiting traffic to a specific group of users. Most web portals require a user to log in,...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/portal-vs-website-when-to-use-each
Experiencia de Usuario, parte de la estrategia SEO para mejorar el posicionamiento en buscadores
La tendencia hacia la digitalización casi total de los negocios ha otorgado a las páginas web y aplicaciones móviles un nuevo significado e importancia. En una época en donde nos nos cansamos de...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/experiencia-de-usuario-parte-de-la-estrategia-seo-para-mejorar-el-posicionamiento-en-buscadores
Five Building Blocks for Better Web Portal Design
Web Portal Design Is Evolving Web portal design has come a long way since the days of static gateways (think AOL or Yahoo). The front-end experience of portals can be beautifully customized and...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/five-building-blocks-for-better-web-portal-design
Types of Portals: Three Major Areas to Consider
With all the focus today on mobile-first and digital transformation, portals can seem blasé. But many types of portals play an incredibly important role in managing the culture shifts that come...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/types-of-portals-three-major-areas-to-consider
UX + SEO = The Future of Your Rankings
For websites to rank well in today’s search engines, they must be relevant to the topics they cover and popular with visitors. But how does a website, especially in the enterprise, become relevant...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/ux-seo-the-future-of-your-rankings
Por que a Integração com Back-End é tão Importante para o Marketing?
As estratégias de marketing em todas as verticais de negócio geralmente focam em prioridades de front-end, como a implementar campanhas, a elaborar o brand awareness através de relações públicas,...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/por-que-a-integracao-com-back-end-e-tao-importante-para-o-marketing-
Four Ways to Measure Website Success
With web analytics, it is always important to understand how your audience interacts with your content. To get the best results, it is important to ask the right questions. Otherwise, how can you...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/four-ways-to-measure-website-success
Experiencia de Usuario y APIs: el futuro de la banca tradicional
Mucho se está discutiendo últimamente acerca de cómo serán los bancos del futuro. Lo único claro es que las sucursales físicas dejarán de tener la importancia actual. El canal online será el...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/experiencia-de-usuario-y-apis-el-futuro-de-la-banca-tradicional
Transforming Local Government Service Delivery Through Customer Experience
“There’s no such thing as digital strategy anymore. It’s all just strategy.” That’s how Michael MacAuley, our General Manager for UK and Ireland, began his recent address at Share Digital 2017....
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/transforming-local-government-service-delivery-through-customer-experience
Fixing Your Biggest Customer Pain Points
This is part two of a two-part blog series. For information on how to discover your company’s unique pain points, including how to create an effective and honest customer journey map, read Finding...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/fixing-your-biggest-customer-pain-points
Four Steps to Turn New Customers into Lifelong Patrons
Customer loyalty to brands is at an all-time low, with people more willing than ever to leave behind companies in favor of more effective customer service or due to dissatisfaction with their...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/four-steps-to-turn-new-customers-into-lifelong-patrons
Plataformas de Experiencia Digital, la evolución del portal tradicional
En la era digital, donde la capacidad para mejorar la experiencia del cliente se ha convertido en un elemento diferenciador, los portales y su capacidad para personalizar experiencias, ...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/plataformas-de-experiencia-digital-la-evolucion-del-portal-tradicional
Finding Your Biggest Customer Pain Points
Like the services and products they provide, a customer’s interactions with a business should be a pleasant and helpful experience. However, there are many complications and shortcomings within...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/finding-your-biggest-customer-pain-points
How to Successfully Scale Your Customer Experience
Creating and scaling great customer experiences are more crucial than ever to the success of businesses, but what does it mean to scale customer experience (CX)? And how can your company scale...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-to-successfully-scale-your-customer-experience
Cómo cubren plataformas de experiencia digital las necesidades de la transformación digital
La continua innovación tecnológica y el aumento mundial del uso de smartphones y tablets ha cambiado la manera en la que las empresas y clientes interactúan entre sí, por lo que el proceso de...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/como-cubren-plataformas-de-experiencia-digital-las-necesidades-de-la-transformacion-digital
5 claves para aumentar la competitividad de la banca tradicional
Los comportamientos de los clientes están cambiando. El uso de múltiples canales digitales para hacer una única operación se está convirtiendo rápidamente en la norma. Es importante que los bancos...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/5-claves-para-aumentar-la-competitividad-de-la-banca-tradicional
Three Hurdles to Digital Transformation
Liferay Symposium North America is more than just a chance to study Liferay features and support, it’s also a space to explore the current challenges facing digital businesses. But what does...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/three-hurdles-to-digital-transformation
3 Business Predictions from Forrester Digital Transformation 2017
Forrester recently held their 2017 Digital Transformation conference in Chicago and Liferay was there to hear from companies around the world who are embracing digital transformation, as well as to...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/3-business-predictions-from-forrester-digital-transformation-2017
Why Chatbots Are Critical to Banking Innovation
The sudden popularity of chatbots is understandable considering that we’ve been talking to machines regularly since Siri’s debut in 2011. But while nearly every smartphone user has tried a voice...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/why-chatbots-are-critical-to-banking-innovation
Beneficios del desarrollo open source: colaboración y transparencia
Que el desarrollo de software open source es clave para el éxito del ecosistema tecnológico es claro y conocido. Que el open source es una ventaja competitiva para las empresas, ya no es...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/beneficios-del-desarrollo-open-source-colaboracion-y-transparencia
Rodolfo Carpintier visita Liferay para hablar de empresas del siglo XXI
En Liferay tuvimos la oportunidad de organizar una charla-coloquio con Rodolfo Carpintier, sin lugar a dudas, uno de los grandes inversores en el ámbito de Internet en España. Para quien no lo...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/rodolfo-carpintier-visita-liferay-para-hablar-de-empresas-del-siglo-xxi
How Digital Experience Platforms Fulfill Digital Transformation Needs
As technological innovation and the continued shift toward smartphones worldwide changes the ways in which both companies and customers perform business, the process of digital transformation has...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-digital-experience-platforms-fulfill-digital-transformation-needs
¿Cómo impactan las mejoras en la experiencia del cliente en tu negocio?
La experiencia de cliente es el término que agrega todos los aspectos que tienen que ver con la interacción entre el usuario final y la compañía, en cualquiera de las etapas del customer journey....
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/-como-impactan-las-mejoras-en-la-experiencia-del-cliente-en-tu-negocio-
Three Ways Banks Can Convince Me Their App is Secure
Mobile banking apps have become a crucial aspect of how financial institutions connect with and empower all aspects of their customer base. According to a recent study by Market Force, 77% of...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/three-ways-banks-can-convince-me-their-app-is-secure
A Force for Good: How Digital Transformation is Changing Lives in The UK
It’s no secret that the UK public sector is undergoing a journey of digital transformation. In the process, citizens are experiencing faster and more meaningful interactions with their local...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/a-force-for-good-how-digital-transformation-is-changing-lives-in-the-uk
¿Hablan los bancos en idioma millennial?
Ya nadie duda de que los nacidos entre 1980 y hasta mediados de los 90 son una generación particular que ha revolucionado lo que la tecnología nos ofrece en el presente. Los millennials representan...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/-hablan-los-bancos-en-idioma-millennial-
The State of Digital Transformation in Financial Services
Digital transformation is often referred to as a sort of road. The beginning is uphill and it’s hard to get started. Later, you see obstacles ahead blocking the way. When a finish line appears in...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/the-state-of-digital-transformation-in-financial-services
How to Create Customer Surveys That Actually Tell You Something
Customer surveys are a tried and true method of peeking inside the minds of both existing and potential clients so that companies in turn can better serve customers. While these question and answer...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-to-create-customer-surveys-that-actually-tell-you-something
Answers to 4 Questions Every Marketer Has About Microservices
Microservices. You might have frequently heard this word concerning your company’s agile development, but how does it impact you as a marketer? Microservices are a form of software design focused...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/answers-to-4-questions-every-marketer-has-about-microservices
How to Build Customer Loyalty in the Digital Age
The age of digital transformation has helped companies better understand and connect with their target audiences, with everything from dynamic content to page behavior insights helping to create a...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/how-to-build-customer-loyalty-in-the-digital-age