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What are the Five Moments of Truth in Marketing?
A customer journey is composed of many touchpoints. These points vary in importance, but the most integral ones are known as moments of truth, which Conduit has defined as the points in a...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Calculando el ROI de un Gestor de Contenido Web
Tradicionalmente, las organizaciones han implementado los distintos sistemas de gestión de contenido web (Web Content Management, WCM por sus siglas en inglés) por los intangibles prometidos:...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/calculando-el-roi-de-un-gestor-de-contenido-web
10 Práticas para Alavancar o Uso do Seu Portal Móvel
Você decidiu que sua marca precisava de um portal móvel para aumentar o desempenho dos funcionários, ajudar os clientes ou ambos. Você então criou seu portal, refinou-o através do teste e lançou-o....
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/10-praticas-para-alavancar-o-uso-do-seu-portal-movel
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/fr/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://www-cdn.liferay.com/fr/web/guest/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles