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Digitaalinen sisältö ja verkkokauppa-alusta muodostavat yhdessä parempia asiakaskokemuksia
Nykypäivän asiakas tahtoo enenevissä määrin päästä käsiksi tuotteisiin ja palveluihin itsenäisesti, oman tahtonsa ja mielenkiintonsa mukaan. Vuorovaikutusta myyjän kanssa vältetään ja sitä halutaan...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/digitaalinen-sisalto-ja-verkkokauppa-alusta-muodostavat-yhdessa-parempia-asiakaskokemuksia
Kuinka valitset B2B-yrityksen tarpeisiin sopivan verkkokauppa-alustan
Forresterin tutkimuksen mukaan 57 % B2B-päättäjistä kokevat verkkokauppa-alustan (e-commerce platform) tärkeimpänä teknologiainvestointina. Vaikka monet päättäjät ovat jo ymmärtäneet...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/kuinka-valitset-b2b-yrityksen-tarpeisiin-sopivan-verkkokauppa-alustan
How E-Commerce in Manufacturing is a Game Changer
E-commerce in manufacturing reflects a paradigm shift from pure transactions to experience-driven commerce. Purchasing parts or products online is nothing new, but many of the legacy systems used...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/how-e-commerce-in-manufacturing-is-a-game-chang-2
B2B-verkkokaupan edut ja haasteet
Vaikka verkkokaupan merkitys B2B-liiketoiminnassa on jo melko hyvin tiedossa, monet toimittajat ja jakelijat pohtivat vielä, mitä etuja ja mahdollisia haasteita liiketoiminnan siirtäminen...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/b2b-verkkokaupan-edut-ja-haasteet
¿Por qué el sector de seguros debe digitalizarse?
El Cliente de Seguros Moderno Cómo compras tu seguro? Llamas a un agente? Buscas online y comparas cotizaciones? Una encuesta de EY mostró que 42% de los consumidores ya se sienten cómodos en hacer...
https://www-cdn.liferay.com/pt/web/guest/blog/business-partner-experience/-por-que-el-sector-de-seguros-debe-digitalizarse-
Ciberseguridad es un objetivo en movimiento en toda Latinoamérica
Corregir todos los problemas de ciberseguridad y garantizar que los sistemas estén 100% seguros no es un objetivo posible de alcanzar completamente. Con la evolución de la tecnología, cambian los...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/ciberseguridad-es-un-objetivo-en-movimiento-en-toda-latinoamerica
10 Point Checklist for Forms Applications and Workflow
Organisations that are able to successfully implement a forms and workflow solution can realise significant cost and time savings by eliminating repetitive, manual work. While there are a number of...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/10-point-checklist-for-forms-applications-and-workflow
Los pilares de la seguridad que deben ser soportados por los proveedores de servicios cloud
Un informe de Wikibon, una empresa de analistas, dice que la seguridad se ha mantenido estable como el principal impedimento para la adopción del servicio cloud público. Esto es un desafío al que...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/los-pilares-de-la-seguridad-que-deben-ser-soportados-por-los-proveedores-de-servicios-cloud
Guia completo do Headless CMS
No passado, os Sistemas de Gerenciamento de Conteúdo eram um sistema efetivo usado por times de marketing para gerir conteúdos. Mas, à medida que a tecnologia se transformou e a necessidade do...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/headless-cms-guia-completo
Presentamos Liferay Commerce 2.0
Liferay Commerce 2.0 está lleno de nuevas funcionalidades para ayudar a los vendedores B2B a aumentar sus ingresos a través de experiencias de cliente más atractivas. Hay muchas cosas de las que...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/presentamos-liferay-commerce-2-0
How to Retain Your Legacy Systems and Modernise Customer Experience with an Integration Platform
Organisations today have an incredible opportunity to grow their business and cut costs if they can provide a seamless digital experience for their customers. For many organisations, though, the...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/how-to-retain-your-legacy-systems-and-modernise-customer-experience-with-an-integration-platform
Cómo Medir la Experiencia del Cliente
Actualmente, una experiencia de cliente efectiva y bien construida es una parte crucial en las estrategias de negocio. Independiente del segmento de tu empresa, alinear las experiencias del cliente...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/como-medir-la-experiencia-del-cliente
¿Por qué debes mover tu negocio al cloud?
Adoptar una estrategia cloud en el próximo año debe ser una prioridad para las empresas que desean mantenerse competitivas. Según Gartner, en 2020 la nube será cada vez más la primera opción para...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/-por-que-debes-mover-tu-negocio-al-cloud-
Experiência Digital: O que o LDXC 2019 vai trazer?
O dia 10 de outubro de 2019 marca o lançamento da mais nova conferência da Liferay na América Latina. São Paulo receberá o Liferay Digital Experience Conference, um evento focado nas principais...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/experiencia-digital-o-que-o-ldxc-2019-vai-trazer-
Apresentando Liferay Commerce 2.0
O Liferay Commerce 2.0 já está disponível e conta com novas funcionalidades que ajudam vendedores B2B a aumentar sua receita através de melhores experiências do cliente. Há muito o que comentar...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/apresentando-liferay-commerce-2-0
Las metodologías ágiles: Desafíos, aplicación y valor
Más que una tendencia, las metodologías ágiles son necesarias en ambientes donde entregar resultados a los clientes debe ser una tarea contínua para las compañías. Incorporar agilidad a los...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/las-metodologias-agiles-desafios-aplicacion-y-valor
Crea un Site Exitoso con Liferay DXP 7.1
Con el aumento en el número de canales para las interacciones con los clientes, tener un sitio sólido todavía es un aspecto fundamental para la estrategia de marketing y la presencia online de las...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/crea-un-site-exitoso-con-liferay-dxp-7-1
La Transformación Digital en Chile
Mejorar la experiencia del cliente, traer nuevas perspectivas, innovar en los modelos de negocios son algunos de los impactos de la transformación digital en las organizaciones. En Chile, las...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/la-transformacion-digital-en-chile
Conheça como ChatBots podem ajudar a evitar a evasão de clientes
Ao oferecer uma experiência digital omnichannel, as empresas têm uma nova dimensão de atendimento ao cliente, necessitando serem mais ágeis e precisas na comunicação para gerar valor para seus...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/conheca-como-chatbots-podem-ajudar-a-evitar-a-evasao-de-clientes
Personalized Product Recommendations in Liferay Commerce
For anyone launching an e-commerce site today, personalized product recommendations are an obvious feature to include. However, these automated experiences are not as simple as e-commerce leaders...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/personalized-product-recommendations-in-liferay-commerce
Introducing Liferay Commerce 2.0: Transform the Way You Sell for B2B
Liferay Commerce 2.0 is packed with new features to help B2B sellers increase their revenue through more engaging customer experiences. Watch our on-demand webinar for a full tour of the new...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/introducing-liferay-commerce-2-0-transform-the-way-you-sell-for-b2b
Como Integrar Marketing e Tecnologia?
DSP, CMS, SEO, RTB, CPM, SSP, CLTV, CTA. As siglas se multiplicam juntamente com o conjunto de possibilidades a serem exploradas pelo marketing digital. "Se antes os profissionais eram guiados pela...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/como-integrar-marketing-e-tecnologia-
Introducing Liferay DXP 7.2: Content, Personalization and Headless
The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/introducing-liferay-dxp-7-2-content-personalization-and-headless
The Security Pillars Cloud Providers Must Support
Research from analyst firm Wikibon demonstrates that security has remained remarkably stable as the leading impediment to public cloud adoption. This is something I deal with constantly in my...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/the-security-pillars-cloud-providers-must-support
Connecting Your Business Ecosystem with Liferay DXP
In the digital age, the success of a business no longer comes from the efforts of a single business, rather it rests upon the interconnectivity and cooperation within a business ecosystem, a...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/connecting-your-business-ecosystem-with-liferay-dxp
Como a Transformação Digital Acelera a Indústria de Seguros
A indústria global de seguros encontra-se no meio da transformação digital. No cenário atual, as seguradoras tentam aplicar novas tecnologias e formas modernas de fazer negócio em um segmento que é...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/como-a-transformacao-digital-acelera-a-industria-de-seguros
How Agencies Can Enable Citizen Self-Service
The most basic duty of any government agency is to provide services to their citizens. However, citizens are increasingly interested in accessing these services online, instead of having to visit a...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/how-agencies-can-enable-citizen-self-service
Novità di Liferay DXP 7.2: contenuti, personalizzazione e headless
Il panorama digitale sta cambiando e le aziende che hanno piattaforme che consentono loro di lavorare in modo più intelligente si adatteranno meglio alle sfide digitali del futuro. Oggi siamo lieti...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/novita-di-liferay-dxp-7-2-contenuti-personalizzazione-e-headless
Apresentando Liferay DXP 7.2
O panorama digital está mudando, e as empresas que utilizam plataformas para tornar o seu trabalho mais inteligente são as que irão adaptar-se melhor a esse cenário. Hoje nós estamos felizes em...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/apresentando-liferay-dxp-7-2
A Guide to Headless CMS
Marketers have been using content management systems (CMS) to manage their online content but the need for omnichannel marketing has turned CMS on its head, literally and has led to the creation of...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/a-guide-to-headless-c-1
Introducing Liferay DXP 7.2: Content, Personalization and Headless
The digital landscape is changing, and businesses with platforms that enable them to work smarter will adapt best. Today we’re excited to introduce Liferay DXP 7.2, digital experience software...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/introducing-liferay-dxp-7-2-content-personalization-and-headle-1
Novedades de Liferay DXP 7.2: Personalización, contenidos y Headless
El panorama digital está cambiando, y las empresas que cuenten con plataformas que les permitan trabajar de forma más inteligente se adaptarán mejor. Hoy nos complace presentar Liferay DXP 7.2, el...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/novedades-de-liferay-dxp-7-2-personalizacion-contenidos-y-headless
Motor de Busca em Intranets
A dificuldade na busca em intranets é um desafio comum nas empresas - resultando na perda de produtividade e frustração dos colaboradores. De acordo com um estudo da Nintex, dos 1.000 funcionários...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/motor-de-busca-em-intranets
Os Prós e Contras de um E-Commerce B2B
Apesar da importância do e-commerce B2B ser bastante conhecida e valorizada, muitos fabricantes e distribuidores ainda estão avaliando os prós e contras de migrar o seu canal B2B para uma solução...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/os-pros-e-contras-de-um-e-commerce-b2b
Cultura DevOps: Armadilhas e Dicas
O que é DevOps? O conceito de DevOps – Development + Operation não é algo novo no mundo do desenvolvimento de software. Esta junção das duas palavras serve para indicar uma (re)união das práticas...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/cultura-devops-armadilhas-e-dicas
Why the Insurance Industry Needs Omnichannel
Think omnichannel is just a tech industry buzzword? Think again. Insurers are increasingly turning to personalized and omnichannel experiences—providing customers with a seamless experience across...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/why-the-insurance-industry-needs-omnichannel
Why the Insurance Industry Needs Omnichannel
Think omnichannel is just a tech industry buzzword? Think again. Insurers are increasingly turning to personalized and omnichannel experiences—providing customers with a seamless experience across...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/why-the-insurance-industry-needs-omnichann-1
Potenciando Liferay DXP para la personalización en intranets
La capacidad de creación de experiencias personalizadas para los empleados es más que una funcionalidad que “molaría tener” en los digital workplaces del día de hoy. Según un informe de Gartner,...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/potenciando-liferay-dxp-para-la-personalizacion-en-intranets
Enhancing DevOps Culture with Liferay DXP
This blog is based on a 2018 Liferay Symposium North America talk given by Liferay Experience Cloud SM Lead Security Officer, Jonathan Lundy. For organizations that have implemented an agile...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/enhancing-devops-culture-with-liferay-dxp
Liferay DXP Cloud: Quebrando Barreiras de Tempo e Limitações de Projeto
Migrar para a nuvem é uma questão top of mind para muitas empresas, assim como a segurança, o processo de instalação e outras questões chave que vêm junto com a decisão. Os benefícios de operar na...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/liferay-dxp-cloud-quebrando-barreiras-de-tempo-e-limitacoes-de-projeto
Conquering Three Common Intranet Search Challenges with Liferay DXP
Difficulty with intranet search is a common pain point within companies – resulting in loss of productivity and employee frustrations. According to a study done by Nintex of 1,000 full-time...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/conquering-three-common-intranet-search-challenges-with-liferay-dxp
6 Insights Para Transformação Ágil
A transformação ágil há de ser planejada e executada por profissionais das áreas de negócio, desenvolvimento e operações. Em um time multifuncional, eles têm a missão de otimizar a cadeia de valor...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/6-insights-para-transformacao-agil
Liferay Experience Cloud SM: Breaking the Barriers of Time and Project Constraints
Moving to the cloud is top of mind for many enterprises, as is the security, installation process, and other key issues that come along with the decision. The long-term benefits of operating on the...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/liferay-experience-cloud-sm-breaking-the-barriers-of-time-and-project-constraints
Liferay DXP Cloud: Breaking the Barriers of Time and Project Constraints
Moving to the cloud is top of mind for many enterprises, as is the security, installation process, and other key issues that come along with the decision. The long-term benefits of operating on the...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/liferay-dxp-cloud-breaking-the-barriers-of-time-and-project-constrain-1
Come gli analytics predittivi migliorano le performance di un punto vendita
Le ricerche di mercato dimostrano che chi fa shopping desidera che i suoi brand preferiti soddisfino, o addirittura prevedano, i suoi desideri e necessità. Acquistare un oggetto non è più solo un...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/come-gli-analytics-predittivi-migliorano-le-performance-di-un-punto-vendita
Conoce la nueva Formación Oficial de Liferay: Back-End Developer, DevOps, Upgrading to Liferay DXP, y más.
En Liferay sabemos que nuestros usuarios hoy se enfrentan a nuevos retos que presentan las últimas tendencias en evolución digital y en experiencia del cliente. Por eso, hemos renovado nuestra...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/conoce-la-nueva-formacion-oficial-de-liferay-back-end-developer-devops-upgrading-to-liferay-dxp-y-mas-
The Benefits of Liferay for Digital Workplace Development
Given today’s tight labor market, businesses of all kinds are looking to find ways to make their workforces more efficient and increase employee satisfaction. One of the best ways to accomplish...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/the-benefits-of-liferay-for-digital-workplace-development
Pros and Cons of B2B E-Commerce
Though the growing importance of e-commerce for B2B is well known, many manufacturers and distributors are still weighing the pros and cons of moving their B2B channel to a digital solution in...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/pros-and-cons-of-b2b-e-commerce
Cómo unificar todos los elementos de comercio digital en una sola plataforma
Después de meses de investigación, diseño y desarrollo, lanzamos globalmente Liferay Commerce 1.1. Hemos añadido un nuevo acelerador B2B y varias funcionalidades para hacer frente a las necesidades...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/como-unificar-todos-los-elementos-de-comercio-digital-en-una-sola-plataforma
Como a Experiência Mobile Atende à Demanda Omnichannel?
Do desktop para o celular, passando pelo smartwatch, continuando na smart tv, na loja física e voltando ao desktop. À medida que os pontos de contato da jornada do cliente se multiplicam, cresce o...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/como-a-experiencia-mobile-atende-a-demanda-omnichannel-
Introducing Liferay Commerce 1.1
After months of research, design and development, Liferay Commerce 1.1 is released and available worldwide. We’ve added a brand new B2B accelerator and several features to address some of the...
https://www-cdn.liferay.com/pt/web/guest/blog/liferay-experience/introducing-liferay-commerce-1-1
5 maneras eficientes para mejorar la experiencia de usuario de tu intranet
Uno de los principales objetivos de las intranets corporativas es agilizar y facilitar las tareas diarias de los empleados a través de una experiencia de usuario moderna. Para ello es necesario...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/5-maneras-eficientes-para-mejorar-la-experiencia-de-usuario-de-tu-intranet
Why Your Business Needs to Move to the Cloud
Adopting a cloud strategy in the next year should be a top priority for enterprises wanting to stay competitive. Gartner predicts that by 2020, cloud will increasingly be the default option for...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/why-your-business-needs-to-move-to-the-cloud
O que Você Precisa Saber sobre a LGPD
Dados são a força vital que potencializam os negócios modernos e a atual transformação digital. E mais dados significam ferramentas de análise mais inteligentes, o que gera melhores produtos, atrai...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/o-que-voce-precisa-saber-sobre-a-lgpd
5 Insights Para Sua Estratégia de DevOps
Time to market acelerado, demanda constante por inovação e feedback contínuos são fatores que estão direcionando a rápida transformação na forma de entregar aplicações. A estrutura de colaboração e...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/5-insights-para-sua-estrategia-de-devops
Data Analysis Techniques for Enterprises
With every Google search, every purchase and every digital interaction, more and more data is produced; in fact 90% of all the data in the world was generated in the last two years alone. With...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/data-analysis-techniques-for-enterprises
Como Escolher um CMS Open Source
No últimos anos, tem aumentado o número de empresas que procuram um softwares open source (SSO), ou softwares de código aberto, para substituir suas soluções próprias. Isso acontece,...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/como-escolher-um-cms-open-source
Best Practices for Managing a Single Content Repository
For large enterprises with global teams, managing digital assets effectively is a daunting task. Content is often stored in disparate repositories, requiring employees to upload assets multiple...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/best-practices-for-managing-a-single-content-repository
5 estrategias para acompañar la velocidad del Front-end en 2019
El universo front-end vive cada semana actualizaciones y novedades que son rápidamente adoptadas por el mercado. Por ello, el desarrollador de este área necesita estar preparado para adaptarse de...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/5-estrategias-para-acompanar-la-velocidad-del-front-end-en-2019
UX e APIs: O Futuro dos Bancos Tradicionais
Atualmente, os bancos digitais estão em constante mudança, fazendo com que o futuro dessa indústria pareça um pouco incerto. No entanto, algo que aparece como certo é que as agências físicas irão...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/ux-e-apis-o-futuro-dos-bancos-tradicionais

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