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Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
8 Boas Práticas para Sua Estratégia Omnichannel
O sucesso de estratégias omnichannel depende de experiências consistentes em todas as interações. Isso pode trazer vários benefícios tanto para o ambiente interno quanto externo da sua organização,...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/8-boas-praticas-para-sua-estrategia-omnichannel
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
3 principales desafíos en la implantación de plataformas móviles
¿Estás desarrollando una aplicación o una web responsiva y te encuentras con barreras que te dificultan llevar a cabo el proyecto con éxito? Afortunadamente, ya existen soluciones para hacer frente...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/3-principales-desafios-en-la-implantacion-de-plataformas-moviles
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
UX + SEO = O Futuro dos Rankings
Para que websites tenham uma boa classificação com as ferramentas atuais, eles precisam ser relevantes dentro dos assuntos que discutem e com seus leitores. Mas como um website, especialmente em...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/ux-seo-o-futuro-dos-rankings
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
Como as Plataformas de Experiência Digital Suprem as Necessidades de Transformação Digital
A medida que inovação tecnológica e a mudança contínua para smartphones em todo o mundo alteram as formas como empresas e clientes realizam negócios, o processo de transformação digital tornou-se o...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/como-as-plataformas-de-experiencia-digital-suprem-as-necessidades-de-transformacao-digital
Intranets y extranets: ¿Cuándo utilizar cada uno?
A menudo nos encontramos con dificultades para diferenciar entre las aportaciones y objetivos de intranets y extranets. Por un lado, las intranets son sites internos, diseñados para los empleados...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/intranets-y-extranets-cuando-utilizar-cada-uno-
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www-cdn.liferay.com/pt/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-
La Parola ai Partner: Sourcesense S.P.A.
Oggi incontriamo Alfonso Focareta, Business Solution Manager, Sourcesense SpA, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Alfonso...
https://www-cdn.liferay.com/pt/web/guest/blog/business-partner-experience/la-parola-ai-partner-sourcesense-s-p-a-
3 Examples of Digital Experience Platform Vendors
It’s dangerous to go on your journey to deliver excellent digital experiences alone! Take this list and analysis of the major Digital Experience Platform (DXP) vendors to guide your exploration. A...
https://www-cdn.liferay.com/pt/web/guest/blog/current-experiences/3-examples-of-digital-experience-platform-vendors
Cómo Aumentar el Compromiso de los Empleados con una DXP
Aunque vayan diariamente a la oficina, es posible que los empleados no estén poniendo toda la energía o pasión en su trabajo, es decir, tienen poco engagement con la organización. Esto es algo más...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/como-aumentar-el-compromiso-de-los-empleados-con-una-dxp
3 Exemplos de Intranets que Otimizam Seu Negócio
Intranets são campeões não reconhecidos das empresas bem sucedidas. Uma intranet desenhada efetivamente pode não apenas melhorar a comunicação corporativa e permitir a colaboração dos funcionários,...
https://www-cdn.liferay.com/pt/web/guest/blog/employee-experience/3-exemplos-de-intranets-que-otimizam-seu-negocio