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How Does Digital Transformation Counteract Slowdown in the Insurance Industry
The insurance industry worldwide is in the midst of digital transformation, with insurance providers attempting to apply new technology and modern ways of doing business to an industry that is both...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-does-digital-transformation-counteract-slowdown-in-the-insurance-indust-1
Four Major Mistakes in Predictive Marketing and How to Avoid Them
From dynamic web content to targeted email campaigns to mobile app push notifications, predictive marketing can take on many forms. However, they are all defined by anticipating future needs and...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/four-major-mistakes-in-predictive-marketing-and-how-to-avoid-them
Three Characteristics of Digital Experience Platforms
There is an ever-growing demand for a software platform that streamlines the process of creating, managing, and effectively utilizing digital touchpoints. The problem is well known: Digital leaders...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/characteristics-of-digital-experience-platforms
Diagnosing and Correcting Your Common SEO Problems
Developing a well-structured and great-looking website can help a company provide its target audience with a great online experience. However, without a strong search engine optimization (SEO)...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/diagnosing-and-correcting-your-common-seo-problems
Achieving “mobile by default” in the public sector
In 2000 approximately 27% of the UK population was using the Internet; By 2010 that that figure had risen to 85%. Something fundamentally changed – PC sales plummeted as smartphones such as...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/achieving-mobile-by-default-in-the-public-sector
How to Measure Customer Experiences
A well-constructed and effective customer experience is a crucial part of business strategies today. No matter the industry, customer experiences (CX) that meet target audience needs and help...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-measure-customer-experiences
Five IT Management Issues Solved with Digital Experience Platforms
The modern age of digital business has arrived, bringing both new possibilities and new challenges when it comes to effective IT management, which is how a company manages its technological...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/five-it-management-issues-solved-with-digital-experience-platforms
Single Customer View Demystified
Today’s customers expect to be known and cared about by companies. While modern online experiences can customize web page layouts and provide customer service representatives with a customer’s...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/single-customer-view-demystified
Creating Consistent User Experiences with Liferay Adaptive Media
The average web page is far larger in size and more complex in its programming than it has ever been before. Today, businesses across all industries are using images, video and interactive...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/creating-consistent-user-experiences-with-liferay-adaptive-media
Five critical CMS capabilities for public services
Choosing the right Content Management System (CMS) has always been instrumental in the success of any organisation’s digital services. But today, with the citizens of all ages expecting more from...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/five-critical-cms-capabilities-for-public-services
Six Customer Experience Trends to Expect in 2018
What defines great customer experience in the modern age is constantly changing due to the shifting demands of audiences and the use of new technology. But while CX may change over the years, its...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/six-customer-experience-trends-to-expect-in-2018
Three reasons to take a Liferay training course in 2018
Training. It might sound like going back to school, but I would ask if there’s any better way to start the year than acquiring new skills that will help you and your team hit their goals. A study...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/three-reasons-to-take-a-liferay-training-course-in-2018
Four Starting Points in Breaking Down Company Silo Walls
The idea of working across organizational boundaries within a company can be traced back to the late ‘80s and the vision of Jack Welch, then-CEO of General Electric. By breaking down what came to...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/four-starting-points-in-breaking-down-company-silo-walls
Three Characteristics of Digital Experience Platforms, According to the 2017 Forrester Wave for DXPs
The demand for software platforms that streamline the process of creating and managing digital touchpoints continues to grow. One answer to this demand has been digital experience platforms or...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/three-characteristics-of-digital-experience-platforms-according-to-the-2017-forrester-wave-for-dxps
What is the True Value of Customer Retention?
Studies show that acquiring a new customer costs a business between four and 10 times more than it takes to retain a customer. This is caused by the amount of effort it takes to find, target and...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-the-true-value-of-customer-retention-

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