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Content, strategy, marketing, conversion: how does it all fit together?
Following on the upcoming Liferay Commerce, Mattew Draper wrote an excellent blog last month on the importance of connecting content and commerce. He made a solid case for building both sides on a...
https://www-cdn.liferay.com/it/web/guest/blog/customer-experience/content-strategy-marketing-conversion-how-does-it-all-fit-together-
Redesigning the Liferay Mobile Events App
At Liferay, we have regular events across the world, including France, Germany, Brazil and, of course, North America. Each event needs a dedicated marketing site and mobile experience, with diverse...
https://www-cdn.liferay.com/it/web/guest/blog/customer-experience/redesigning-the-liferay-mobile-events-app
The What and Why of Customer Data Platforms
As part of the vision for Liferay Analytics Cloud, product manager Jon Lee did a deep dive into customer data platforms and why companies need them as part of their digital strategies. With the...
https://www-cdn.liferay.com/it/web/guest/blog/customer-experience/the-what-and-why-of-customer-data-platforms
Transforming Autonomous Vehicle Production with Big Data
Aptiv, formerly called Delphi, sees themselves as a company that addresses urban mobility challenges. When you look at population increases that are coming in the next decade, it becomes clear that...
https://www-cdn.liferay.com/it/web/guest/blog/current-experiences/transforming-autonomous-vehicle-production-with-big-data
Manufacturing in 2020 and Beyond- Becoming Data-Driven
As if manufacturers weren’t already concerned about evolving technologies and industry standards, COVID-19 has only added more pressure to search for ways to protect their businesses from further...
https://www-cdn.liferay.com/it/web/guest/blog/customer-experience/manufacturing-in-2020-and-beyond-becoming-data-driven
Cómo Escribir una RFP para un eCommerce B2B
Las experiencias digitales en el comercio B2B han sido rápidamente superadas por los estándares B2C. Si bien las empresas B2C están compitiendo para proporcionar interacciones más personalizadas e...
https://www-cdn.liferay.com/it/web/guest/blog/customer-experience/como-escribir-una-rfp-para-un-ecommerce-b2b
Como Escrever uma RFP para Commerce B2B
As experiências digitais em commerce B2B estão sendo rapidamente ultrapassadas pelos padrões B2C. Enquanto as empresas B2C estão correndo para entregar interações mais intuitivas e personalizadas,...
https://www-cdn.liferay.com/it/web/guest/blog/customer-experience/como-escrever-uma-rfp-para-commerce-b2b
3 ejemplos de portales de autoservicio que mejoran la experiencia de cliente
A finales de 2020, Gartner predice que el 85% de todas las interacciones de atención al cliente van a empezar por el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://www-cdn.liferay.com/it/web/guest/blog/current-experiences/3-ejemplos-de-portales-de-autoservicio-que-mejoran-la-experiencia-de-cliente