LOS ANGELES, CA – (January 23, 2019) – Liferay, Inc., which makes software that helps companies create digital experiences on web, mobile and connected devices, today announced the general availability of version 1.1 of Liferay Commerce. Previously available in the Americas and select European markets, Liferay Commerce is now available globally. Designed from day one to work seamlessly with Liferay Digital Experience Platform, Liferay Commerce gives users the capability to automate the checkout process through personalized workflows, leverage and reuse existing assets to create new product pages and gain insights into customers’ buying journeys and purchasing preferences with built-in analytics.
Recent research from global services firm Accenture finds that the B2B commerce market will be worth $1.2 trillion by 2021 in the United States alone. Unfortunately, many businesses are not in a position to capitalize on this growth, with Accenture reporting that the majority of B2B companies only started implementing a digital strategy in the last three years and have “been slow to accept digital channels, such as web and mobile, as viable transaction tools,” relying instead on the personal relationships between salespeople and customers. Accenture’s report concludes that differentiation for B2B companies will primarily come from digital customer experience and sales channels, with those ignoring the trend at risk of losing significant market share.
Liferay Commerce’s unique integration with Liferay DXP gives business users the power to create and deploy personalized content and workflows and apply customized tax, discount and shipping rules. New functionality in Liferay Commerce 1.1 makes the B2B buying experience easier than ever with the ability to manage subscription-based products and reorder previous purchases. A streamlined UI within Liferay Commerce empowers sales managers to manage their accounts, create orders for customers and view their customers’ purchasing histories.
“B2B brands increasingly understand the importance of digital commerce to their bottom line but their efforts to boost revenue are hampered by clunky, difficult-to-use buying experiences that fail to appeal to customers,” said Corbin Murakami, Product Manager at Liferay. “With Liferay Commerce 1.1, enterprises have a way to jumpstart their digital commerce initiatives in a way that leverages their existing assets, data and content so they don’t have to start from scratch. Vertical-specific accelerators, such as for manufacturing, further help ease the creation of new buying experiences sure to delight customers.”
New features in Liferay Commerce 1.1:
- Subscription Management: With B2B brands increasingly offering subscription-based pricing, Liferay Commerce 1.1 supports the creation of subscription-based products that make the reordering process a breeze. Organizations can offer both virtual products, such as subscriptions and services, and physical products with predictable orders.
- B2B Accelerator: A new accelerator specifically designed for the manufacturing industry allows dealers to quickly set up a portal that can be used for dealers, customers and other audiences with minimal design and implementation work. The accelerator includes a pre-configured site, theme, sample content and additional management tools to drastically reduce a project's time to market.
- Integration Manager: Liferay Commerce 1.1’s new integration manager allows system administrators to manage all Liferay Commerce integrations from one place. Administrators can schedule and monitor their Liferay Commerce connectors and data integration jobs from within their Liferay DXP instance with jobs being run in a separate JVM as a failsafe.
Liferay Commerce is delivered under a perpetual open source license with premium services and support available for enterprise customers. To learn more please visit: https://www.liferay.com/products/commerce