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Make Buying Easier and Selling Faster

Offer a secure, collaborative space with Liferay Digital Sales Room where every step of the deal is clear, organized, and built to close more quickly.

Happier Buyers and More Productive Sales Teams

Centralize and organize deal content.

Eliminate the chaos of email attachments and scattered files. Liferay Digital Sales Room (DSR) provides a single, secure space for all proposals, contracts, demos, and case studies – so buyers can easily access the information they need, when they need it.

Enable better communication both ways.

A DSR isn’t just for sellers. Prospects can share requirements, loop in buying group members, and work side-by-side with you – building trust and alignment at every step.

Understand prospect interactions and expand the buying group.

Don't guess what resonates with your prospects. Liferay DSR tracks engagement with all shared content, showing what's been viewed and downloaded. This data provides insights into your prospect's interests, allowing sellers to prioritize their follow-ups and ensure the deal is moving forward. Liferay DSR also makes it easy for prospects to share content with other buyer group members, helping you identify additional stakeholders.

Target buying experiences to clinch prospects.

Every deal is unique – and your sales experience should be too. With Liferay DSR, you can spin up a custom space with your prospect’s branding and curate the right mix of content, creating a custom experience that stands out from the competition.

Move deals forward with mutual action plans.

Accelerate the sales process with a clear roadmap. Liferay DSR hosts action plans for everyone that outline milestones, responsibilities, and timelines – keeping buyers and sellers aligned, accountable, and moving toward a faster close.

How Liferay DSR Works with Other Product Modules

Digital Sales Room + CMS

Easily add and manage all your sales collateral directly within the DSR. Liferay CMS provides a secure and organized way to store, update, and publish documents, ensuring sellers always have access to the latest, most accurate content.

Digital Sales Room + Commerce

Move buyers seamlessly from proposal to purchase. With Liferay DSR, sellers can generate and share quotes while buyers review, accept, and place orders – all within a single, streamlined workspace that accelerates deal closure.

Digital Sales Room + Analytics

Make data-driven decisions. Liferay DSR uses Liferay's analytics capabilities to track views, downloads, and engagement – so you know exactly which content resonates, who the key stakeholders are, and how to prioritize your next move.

Digital Sales Room + Personalization

Go beyond generic sales collateral. Personalize the DSR for each account, delivering a tailored experience that helps prospects feel understood and moves them closer to a purchasing decision.

Insurance

How Merkur Versicherung Delivers Personalized Experiences for Employees, Brokers, and Partners 

Insurer Merkur Versicherung is able to display content according to individual needs and roles, enabling employees, brokers, and cooperation partners to carry out their work correctly.

300,000 +

users

20,000 +

customer portal users/year

1,000

employees

What Is a DSR?

A Digital Sales Room (DSR) is a private, centralized, and secure microsite for B2B sellers and buyers to collaborate throughout the sales process. A DSR is designed to meet the needs of the modern, self-directed buyer by consolidating all sales-related content, communication, and key stakeholders into a single hub. Liferay DSR replaces fragmented email chains and disorganized files with a single source of truth, providing a streamlined and personalized buying experience that reduces friction and moves deals forward.

Liferay Recognized in the 2025 Gartner Critical Capabilities for DXPs Report

Read the report

Frequently-Asked Questions

No. Liferay DSR is sold and provisioned via Liferay Marketplace but is meant to be used as part of Liferay DXP's wider commerce capabilities.
Yes. Liferay DSR can be fully personalized with the prospect's branding, custom welcome messages, and a curated selection of content tailored to their specific needs and interests.
Liferay DSR tracks a variety of engagement metrics, including document views, downloads, and time spent on content. This data provides real-time insights for sales teams, helping them understand prospect intent and personalize their outreach.

Additional Resources

Product Info

Personalization Fact Sheet

Customer Story

Škoda Auto's Intranet Serves 40,000 Employees with Personalized Experiences

Whitepaper

How to Use Personalization to Reduce Cost-to-Serve

More Personalization Insights

Transform your sales process from reactive to proactive with a central hub.

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