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21 Digital Commerce Stats Every B2B Professional Needs to Know in 2021
When we were looking ahead to the future of B2B customer experience last year, we could have never foreseen the massive changes ahead. Many businesses had to quickly change their entire business...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/21-digital-commerce-stats-every-b2b-professional-needs-to-know-in-2021
Hindsight is 2020 Reflections on a Challenging Year
As we wrap up the year, many of us will not be able to celebrate the holidays as usual: hunting for a carefully hidden elf in our Los Angeles office, cheering with wine and panettone in our...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/hindsight-is-2020-reflections-on-a-challenging-year
What is Personalization at Scale
Personalization is not a new concept; however, it’s one that businesses are expected to deliver and compete on. But now businesses are expected to take personalization to the next level, with...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-personalization-at-scale
Grateful Hearts in Trying Times
This year has been difficult for many, but as we eagerly await for better, healthier days to come, we want to take this holiday season to reflect back on the many things we’re grateful for in an...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/grateful-hearts-in-trying-times
The Six Advantages of Portal-Heritage Digital Experience Platforms
Gartner has released their first ever Magic Quadrant for Digital Experience Platforms and has named Liferay as a Leader. The independent analysis saw Gartner evaluate 21 providers based on their...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/the-six-advantages-of-portal-heritage-digital-experience-platforms
What You Need to Know About GDPR
Data is the lifeblood that powers modern businesses and today’s digital transformation. More data allows smarter analytics, which drives better products, which draws more users, which ultimately...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/what-you-need-to-know-about-gdpr
Seven Changes in Digital Business Coming in 2018
Businesses are constantly evolving in how they operate, the ways in which they reach target audiences and how they compete in their industries. While this is an ongoing process that is reshaped by...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/seven-changes-in-digital-business-coming-in-2018
How Liferay Unified Business Teams and Customer Experiences
The need to scale from an independent company to one that meets the needs of thousands of people causes a question to arise: how can we improve our customer experience? Customers expect a better...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/how-liferay-unified-business-teams-and-customer-experiences
Four Ways Design Builds Customer Trust
A company’s online presence plays a major role in building and sustaining the trust of potential and existing customers. While helpful information, strong customer service, and reliable products...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/four-ways-design-builds-customer-trust
How Digital Leaders Use Liferay: Seven Popular Use Cases
How can you get more out of your Liferay investment? The key is in understanding common use cases of Liferay and how companies in various industries have applied Liferay DXP to their unique needs...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/how-digital-leaders-use-liferay-seven-popular-use-cases
Personalization vs SEO: Common Pitfalls of Creating Personalized Experiences
Content and online experience personalization are at the forefront of website innovations, providing users with customer journeys that react to their specific interests and actions. But the drive...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/personalization-vs-seo-common-pitfalls-of-creating-personalized-experiences
Three Ways to Encourage Employee Buy-In for Digital Transformation
Companies across all industries are in the midst of digital transformation, overhauling and improving both back-end operations and customer-facing strategies through the use of modern technologies....
https://www-cdn.liferay.com/web/guest/blog/employee-experience/three-ways-to-encourage-employee-buy-in-for-digital-transformation
Four Ways to Encourage Customer Trust in Your Company
Beneficial and long-lasting relationships between companies and their customers are built on trust, which begins with the first interactions audiences experience online. Great online experiences...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/four-ways-to-encourage-customer-trust-in-your-company
What is structured content and why is it important when selecting a CMS?
In my last blog, I discussed taxonomy and how it can play an important role to set your content strategy to a good start. This time I want to introduce you to another content strategy topic:...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-structured-content-and-why-is-it-important-when-selecting-a-cms-
How to Prepare for the Future of Machine-Driven Search
Today, audiences are taking in information at all times of the day from a number of Internet-connected devices. In addition, search engines are filled with countless sites competing to be the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-prepare-for-the-future-of-machine-driven-search
How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience

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