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Want Better Customer Experience? Create a Cross-Functional Team
In a recent study, 46% of financial institution executives stated that the number one obstacle to addressing the full customer lifecycle is allowing different business units to own different parts...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/want-better-customer-experience-create-a-cross-functional-team
Can Banks Become Advocates for Millennials? 5 Takeaways From Digital Banking Summit 2016
For three days in New Orleans, attendees to the Digital Banking Summit 2016 sat in on sessions and conversations that covered the most important trends and concerns of digital banking today, from...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/can-banks-become-advocates-for-millennials-5-takeaways-from-digital-banking-summit-2016
Why I Have No Idea if Other Coffee Shops are Good
And Other Benefits of Excellent Customer Experience I must admit, I'm a Starbucks loyalist. The reason is that on top of having flavors that tickle my palette, I know that I’ll be treated with...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-i-have-no-idea-if-other-coffee-shops-are-good
Three Key Benefits of Digital Experience Platforms
Business processes driven by customer needs are more than a popular trend; they are the driving factor behind successful digital transformation and company culture shifts. Digital experience...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/three-key-benefits-of-digital-experience-platforms
Connecting Campuses: The Story of University of Maine System
Recently, the University of Maine System went through a digital transformation for their 40,000+ students and faculty. The following post is a composition of thoughts and insights from Daniel...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/connecting-campuses-the-story-of-university-of-maine-system
16 Clever Ways to Achieve Web Personalization
Personalized marketing has become a vital differentiating factor for many businesses. Increasingly, marketers are using their knowledge of the consumer to provide an experience that is unique and...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/16-clever-ways-to-achieve-web-personalization
How Digital Experience Platforms Can Transform Your Business
Recently, Gartner reported that more than half of all organizations they surveyed owned two or more web content management (WCM) solutions. This is indicative of a major problem in digital business...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-digital-experience-platforms-can-transform-your-business
Are You Struggling With Cyber Security?
Digital technology has made life much easier for many individuals. From reacquainting with old friends to completing basic financial transactions, our devices and networks have allowed us to...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/are-you-struggling-with-cyber-security-
4 Key Takeaways as Financial Services Go Modular
Since the late 90s, banks and other financial institutions have witnessed a steep decline in customer loyalty. With high fixed costs due to branches and personnel, the traditional options are no...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-key-takeaways-as-financial-services-go-modular
Digital Transformation: The Rise of the Digital City
Paul Thompson, Executive Director, and Matt Fulford, Chief Technology Officer at PFIKS DIGITAL INNOVATION, presented a webinar on the impact of digital transformation, referencing the work they...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/digital-transformation-the-rise-of-the-digital-city
5 Critical Things Nobody Tells You About Building a Journey Map
A journey map is like a travel guidebook. It helps translate a particular group of foreign behaviors and motivations into a language you and your organization can understand. Arguably the most...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-critical-things-nobody-tells-you-about-building-a-journey-map
How Open Data is Changing the Government
The move toward a stronger, more transparent government might be happening sooner than you think. In March of 2016, President Barack Obama announced the launch of "The Opportunity Project," a new...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/how-open-data-is-changing-the-government
Avoiding 3 Common Pitfalls of Web Personalization
With personalized marketing, marketers can deliver unique experiences for visitors that weren't previously possible. Customers who were once blasted with generic, static messaging can now be on the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/avoiding-3-common-pitfalls-of-web-personalization
How Micro-Engagements Will Forever Change Customer Experience
In my last post, I introduced the idea of customer experience micro-engagements—targeted, highly personalized interactions—and how persona-driven strategies would soon evolve to those that reflect...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-micro-engagements-will-forever-change-customer-experience
What We Learned from 100 Mobile Banking App Reviews
For most of us, everyday banking starts with a mobile app. Who really has time to go to a branch during the week? Apps are the main window through which we see and experience our banks, and what...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-we-learned-from-100-mobile-banking-app-reviews
How Financial Technology is Impacting Emerging Markets
For many of us, the advent of mobile technology has profoundly changed our lives. It has rewired the way we socialize, shop, and do business. But in other parts of the world, especially in emerging...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/how-financial-technology-is-impacting-emerging-markets
5 Steps to Delivering Customer Support for the Enterprise
Today, providing great customer experience is a necessity. At every touchpoint along the customer journey, there is potential to make it or break it with your company. Positive interactions will go...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-steps-to-delivering-customer-support-for-the-enterprise
A Global University Going Digital: The Story of NYU
Jim Robertson, Director of Digital Communications at NYU, and Andrew Gruhn, Solution Architect at sdg, presented at Liferay Symposium North America 2015. The following post is an edited transcript...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/a-global-university-going-digital-the-story-of-nyu
What is Personalized Marketing?
Personalization is and has always been effective. Dale Carnegie once said, "a person's name is to that person the sweetest and most important sound in any language." In a sense, he was making a...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-personalized-marketing-
When It Comes to Digital Strategy, Are You a Leader or Lagger?
Though every industry is different, there is something all companies are dealing with: a quickly changing sales landscape. With the rise of mobile and highly-connected customers, the days of cold...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/when-it-comes-to-digital-strategy-are-you-a-leader-or-lagger-
The Future of Customer Experience? Think Small
How Micro-Engagements are About to Change the Loyalty Landscape I'm sitting at airport terminal gate C74 waiting to board my United flight to San Francisco, and I have a weird thought: I might be...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-future-of-customer-experience-think-small
The 3 Key Digital Strategies Every Bank Must Improve
The banking industry is trending up. With greater accountability and transparency in our institutions, customers are finally coming around to their banks. Confidence is being restored and their...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-3-key-digital-strategies-every-bank-must-improve
Elevating the Mobile Experience
By now, we've heard of the necessity of creating a good experience for our mobile viewers. Yet, we're not always quite sure where to start or what factors should be considered in the process. As a...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/elevating-the-mobile-experience
The Age of the Customer: The Unstoppable Rise of Customer Experience Management
We have entered a defining moment in customer experience—and most people are barely aware it's happening. The convergence of three very different factors is completely redefining how customers are...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-age-of-the-customer-the-unstoppable-rise-of-customer-experience-management
What is the Shift Toward Digital Experience?
Today I Learned: The homepage of your website does not count as your digital presence. If you think about the way people interact with companies today, it’s not just through one website or one...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-the-shift-toward-digital-experience-
7 Technical Questions to Ask in Your Portal Evaluation
If you are struggling to choose the right web platform for your project, you’re not alone. There are many options to choose from, each claiming to be better than the rest. How do you choose for...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/7-technical-questions-to-ask-in-your-portal-evaluation
Finding the Right Venue for Your Networking Event
It's hard enough to get certain developer types to mingle for even a little while without constantly checking their phones for the best time to make their exit. It can be challenging to plan a...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/finding-the-right-venue-for-your-networking-event
3 Steps to Improving Customer Experience in Insurance
In the race to deliver better customer experiences in the insurance industry, insurance organizations have been pushing hard to get across the finish line but are still lagging behind other...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-steps-to-improving-customer-experience-in-insurance
How the US Army Leverages Digital Solutions to Help Soldiers Transition
According to a recent survey conducted by the Pew Research Center, 47% of US soldiers say their transition back into civilian life is very difficult, compared to 21% for pre-9/11 veterans....
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-the-us-army-leverages-digital-solutions-to-help-soldiers-transition
5 Critical Statistics to Improve Manufacturing Customer Experience in 2022
Manufacturing can no longer be just about creating physical products--customer demand, technology, and now a global pandemic have upended the industry. For manufacturers to keep ahead of these...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-critical-statistics-to-improve-manufacturing-customer-experience-in-2022
5 Key Elements of a Great Customer Portal
It’s no secret that it’s become more challenging than ever to keep customers satisfied: 54% of consumers admit that they have higher expectations when interacting with a business than they did...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/5-key-elements-of-a-great-customer-portal
3 Reasons Why Financial Services Need to Accelerate Digital
“Go Digital or Go Dark” - Companies, irrespective of their sectors, run a great risk in the age of the technological revolution. Consumers prioritise convenience and often will not see the need to...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/financial-services-digital-transformation
B2B Commerce: When does Headless make sense
Recently, there has been a lot of discussion and a fair amount of hype around Headless Commerce. But, what does the concept really mean in practice and is it an approach that makes sense for your...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/b2b-commerce-when-does-headless-make-sense
IIoT Data: From Sensing to Predicting with Liferay and Timbergrove
Abstract In this article, we take a step-by-step look at how a successful Industrial Internet of Things (IIoT) project works—from the data origins (e.g., a physical sensor) to data capture,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/sensing-predicting-iiot-data-liferay-timbergrove
Liferay Vision: Entering the Future of Liferay Events
When a group of developers huddled together in a conference room of a German hotel to talk about portlet specifications, they wouldn’t have predicted the conversation would be the start to over a...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/liferay-vision-2021
5 Things Strategic Technology Directors Don't Do
“There’s no worse time than now to be an average CIO,” said an executive at a recent conference. If that statement alone doesn’t capture the pressure being placed on a technology leader, then...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/5-things-strategic-technology-directors-don-t-do
How the U.S. Navy Increased User Satisfaction of their Career Resources
The U.S. Navy is one of the most powerful naval forces in the world, with over 870,000 sailors, officers, and specialists. But this impressive workforce also brings with it a daunting challenge: ...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-the-u-s-navy-increased-user-satisfaction-of-their-career-resources
3 Ways Digital Workplaces can Increase Employee Engagement
Despite the changes brought on by the one pandemic, one benefit shines through: global employee engagement was at an all time high in 2020 at 68%. Why is it that employee engagement, or the level...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-ways-digital-workplaces-can-increase-employee-engagement
3 Customer Portals' Insane ROI
When we think of producing jaw-dropping ROI for the business, improving customer experience is not always a strategy that comes to mind. In fact, many businesses still view customer experience...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-customer-portals-insane-roi
What is the Difference Between Using a Point Solution and Holistic Approach for Your Portal Solutions?
In addition to deciding whether to buy or build portal software, IT teams have another critical business decision to make: Is it more beneficial to use a point solution for a portal or use a...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/what-is-the-difference-between-using-a-point-solution-and-holistic-approach-for-your-portal-solutions-
3 Key Considerations For Whether You Build or Buy Portal Software
For IT teams to deliver the best portal solutions for their customers, partners, agents, and employees, they have to carefully consider how to structure the best solution by asking, “do we build an...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/3-key-considerations-for-whether-you-build-or-buy-portal-software
5 Cosas que los directores tecnológicos estratégicos no hacen
“No hay peor momento que ahora para ser un CIO promedio” dijo un ejecutivo en una conferencia reciente. Si esa declaración por sí sola no capta la presión que se ejerce sobre un líder tecnológico,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/5-cosas-que-los-directores-tecnologicos-estrategicos-no-hacen
4 Key Elements of IIoT Data Management
By 2025, analysts predict that Industrial Internet of Things (IIoT) will generate an economic value of $3.7 trillion, but not all manufacturers are ready to reap these benefits. In order to...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-key-elements-of-iiot-data-management
What is B2B2C?
Note: This article was last updated on August 19, 2025. Key Takeaways Business-to-Business-to-Consumer is a business model where businesses serve end customers through a third party. B2B2C models...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-is-b2b2c
Benefits of Headless CMS: 7 Reasons to Go Headless
Headless CMSs were born out of new demands of the digital era. Specifically, to meet a business’s need to focus on engaging customers with personalised content through multiple channels at all...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/benefits-of-headless-cms
The Secret to Effective Intranets
This past year, we’ve had to trade in our commutes to the office and lunch with coworkers for make-shift home offices and loungewear. This mass transition to remote working has forced organizations...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/the-secret-to-effective-intranets
The Five Pillars of Digital Transformation in the Australian Government
While government agencies have not historically been early adopters of technology, many of the recent events have proven that traditional systems of governance may no longer be enough to cope with...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-five-pillars-of-digital-transformation-in-the-australian-government
6 Ways Modern Intranets Improve Employee Productivity
Even though traditional intranets have been focused on improving collaboration and communication, especially in light of remote working, intranets can play a key role in increasing employee...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/6-ways-modern-intranets-improve-employee-productivity
Digital Transformation During COVID - A Time of Opportunity and Challenges for Universities
In the late 1960s, the phenomenon we now know so well as the internet was officially born in universities – Stanford and UCLA to be precise. Fast forward to 2020 and educational institutions,...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/digital-transformation-during-covid-a-time-of-opportunity-and-challenges-for-universities
2021 Gartner Magic Quadrant Names Liferay as Leader for Digital Experience Platforms
We’re honored to be recognized again as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms. This inclusion extends Liferay’s record as the only 11-time Leader since the...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/2021-gartner-magic-quadrant-names-liferay-as-leader-for-digital-experience-platforms
Liferay DXP Cloud Multi-Cloud Capabilities
The enterprise cloud computing market has evolved a lot in 2020. Companies are continuing to move workloads from on-premise to the cloud at a rapid pace. At the same time, we see an increase in the...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/liferay-dxp-cloud-multi-cloud-capabilities
Is Personalisation Worth the Hype?
If you’re in the digital space, personalising campaigns is an effective way to get good results. While personalisation can be done in a range of ways, are the results generated worth the amount of...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/is-personalisation-worth-the-hype-
Connecting With Customers in a Work From Home World
It’s no surprise companies are struggling to connect with customers in the new virtual world that’s been forced upon the workforce due to coronavirus. But how are businesses continuing to connect...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/connecting-with-customers-in-a-work-from-home-world
How COVID Has Changed B2B Buying
The way we conduct business has changed in a drastic way this year as a direct result of the COVID-19 pandemic. While the consumer side of this fundamental shift in behaviour tends to receive the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-covid-has-changed-b2b-buying
The Value of Analytics Within a Modern Intranet
In today’s competitive commercial environment, organisations across the globe understand the importance of hiring, developing and retaining the talent within their organisation. As CEOs and HR...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/the-value-of-analytics-within-a-modern-intranet
What is the Purpose of a Knowledge Management System?
Note: This article was last updated on November 7, 2025, to ensure all information is up-to-date. Every day, businesses generate massive volumes of data—from emails and chat threads to analytics...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/what-is-the-purpose-of-a-knowledge-management-system-
Creating Meaningful Customer Experiences
As an established digital experience leader, Liferay’s DXP is designed to encourage positive customer experiences. Driving growth, companies across the globe have achieved alignment with Liferay,...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/creating-meaningful-customer-experiences
Why Marketers Should Care About Headless APIs
Just a few years ago, developing and managing content for a website was a lot simpler. The vast majority of online users were on desktop computers – as a marketer, you could reach everyone using a...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/why-marketers-should-care-about-headless-apis
Is Measurement the Key to Customer Success?
If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/is-measurement-the-key-to-customer-success-
Why is the Employee Experience Just as Important as the Customer Experience?
Many companies prioritise the happiness of their customers and use it as an indication of their success, but often neglect the impact employee experience can have on overall customer satisfaction....
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-is-the-employee-experience-just-as-important-as-the-customer-experience-

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