Content management and e-commerce: a 2-in-1 interactive website for farmers

As an applied research institute, Terres Inovia communicates and works regularly with farmers, technicians and scientists to improve the competitiveness of oilseeds, protein crops, and hemp in France. After struggling with an existing site that did not allow for open communication with stakeholders, Terres Inovia was looking to make their digital solutions closer to the real needs of farmers (personalized content, decision-making tools, realtime crop monitoring, etc.).

In addition to the lack of efficient communication channels, the old site was unable to gather data on users, had challenges updating content, and contained pages overloaded with information. So the institute wanted to redesign its website to focus on the experience of its end users by providing them with personalized content and advice in real time regarding the monitoring of their crops as well as the work undertaken by the institute.

Due to its rich features, flexibility, and precise role management capacities, Liferay DXP was chosen to support Terres Inovia’s customer experience initiatives. Moreover, Liferay Commerce offered the features necessary to create a user-friendly shopping experience. Its native integration with Liferay DXP provided a unified content management and e-commerce solution for a seamless digital experience and fast time-to-market.