IT leaders are increasingly partnering with line-of-business leaders to create and evolve differentiating digital applications for a range of external audiences — including prospects, existing customers, suppliers, and go-to-market partners such as dealers, distributors, and retailers.

This session will help IT leaders navigate their options, including bespoke applications built on a headless CMS + JS front-end, low code application platforms (LCAP), and digital experience platforms (DXP).

Bryan Cheung, CMO at Liferay explores external audience expectations for personalization and convenience, internal requirements for data privacy and security, and technical considerations such as the ability to leverage AI and Cloud.

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