10 Reasons to Choose Liferay DXP

Note: This article was last updated September 2025. 

Key Takeaways

• Customers from around the world choose to use Liferay DXP to build their digital solutions because of the platform's native CMS, commerce, low-code, personalization, integration, security, and other capabilities.

• Customers are able to use Liferay DXP however works best for their business: in the cloud or as an on-premise solution.

Don't settle for a restrictive turnkey solution or a complicated suite of products that can't meet your unique business needs. 

Solve your current and future business challenges with Liferay DXP, the world’s most flexible digital experience platform.

What is Liferay DXP?

Liferay Digital Experience Platform (DXP) is a unified platform that provides you all the capabilities you need to build the solutions you envision, including customer portals, supplier portals, enterprise websites, commerce sites, intranets, and more.

For over two decades, Liferay has helped organizations around the world meet their business goals using Liferay DXP's flexible architecture, low-code tools, native CMS, commerce, personalization, security, AI capabilities and more.

In this blog, we'll dive into what is Liferay used for and why customers like Lenovo, AT&T, Carrefour, and Broadcom all use Liferay to build their digital solutions.

Key Benefits of Liferay Digital Experience Platform (DXP)

1. An All-in-One Platform   

Liferay is a DXP built on open-source technology that provides strong CMS, DAM, Forms, Document Management, Workflow, Search, Personalization, Segmentation, and Collaboration capabilities—all on the same reliable enterprise cloud platform.

This means that you can deliver multiple solutions on a single platform. In fact, more than 40% of our customers build more than one solution on Liferay DXP.

This has helped our customers not only save time and resources by not needing to procure different technologies for each web portal they need to build, but has also created greater synergy between the solutions they build on Liferay DXP.

For example, global leader in construction and underground mining Putzmeister originally used Liferay to connect their collaboration platforms and is now also using Liferay for their corporate websites and self-service portals for customers and dealers.

 This also means that you can reduce the number of vendors and technologies you manage, simplifying your tech stack. And because most Liferay DXP capabilities are designed to be easily swappable, customers who start with Liferay DXP's built-in features can easily replace or enhance them with third-party technology if needed.

See how you can build digital experiences your way with Liferay DXP.

  2. Native Headless and Omnichannel Capabilities

With out-of-the-box headless APIs, Liferay provides front-end developers freedom from back-end restrictions, enabling consistent, immersive customer experiences on web, mobile, wearable, kiosk, and other IoT devices.

Liferay’s foundation as a developer platform continues to evolve with the addition of headless APIs for out-of-the-box services. Liferay’s API layer supports the OpenAPI specification, the most popular open source framework for RESTful APIs. Front-end developers can leverage their native tools and frameworks they’re already familiar with to build sites.

They also now have unmatched flexibility to integrate Liferay across all systems, which includes pulling data into Liferay or bringing Liferay into an existing ecosystem. Empower your developers to create differentiated customer experiences for every channel with content management APIs, content delivery APIs, content participation APIs and other REST APIs.

  3. Powerful CMS Capabilities

Create, edit, and publish content with just a few clicks, maintaining a common look and feel across all your sites with reusable templates and structures.

Further accelerate content creation and management with integrated AI tools for content creation, tagging, and translations. Then deliver your content to display to any channel with a complete set of headless APIs.

 Learn how Liferay's CMS can hep you accelerate your marketing strategy here.

  4. Intelligent Integration and Interoperability

One of the biggest advantages of the Liferay platform is its robust integration capability.

Unify all your existing systems and data in one platform with integration frameworks, APIs, web services, and messaging services designed to make it easy to connect third-party software and legacy technologies.

Liferay provides a platform for integrating content and services from back-end or legacy applications. It supports integration with SOAP, REST, GraphQL, RSS, and proprietary APIs, making it easy to unite third-party software, legacy systems, and data, so you can create more productive and efficient user experiences.

Additionally, Liferay makes it easy to customize the platform without directly modifying its core. This allows customers to modify the portal’s functions and behaviors through code without needing to touch the Liferay core or compromising upgrades and maintainability.

This also means that developers to use whatever browser language or framework to build custom solutions that can connect to the platform. These improvements make it easier for users to create custom solutions and for Liferay to release new updates faster and streamline delivery.

  5. Contextualized and Personalized Experiences

Personalized experiences help convey to your users that you understand their needs and that you are able to help meet those needs, increasing customer satisfaction and revenue. But personalization requires data, analytics, and the digital experience tools in order to actually deliver tailored experiences that resonate.

With Liferay DXP, you can reduce the time and effort required to personalize content and pages.

The Liferay platform allows you to leverage enhanced segmentation capabilities to define different user groups according to user behavior, interests, and demographics. Then use Liferay's advanced personalization features to deliver deeper, more relevant experiences to those user segments. Dynamically change page layout, content, messages, and recommendations accordingly. Even target specific content or product recommendations by using integrated AI tools within Liferay DXP.

  6. Low-Code Tools to Streamline Business Processes

Build and deliver applications without writing a single line of code or deploying modules using Liferay's native low-code capabilities. Liferay DXP’s low-code capabilities allow you to simplify business processes and create mobile apps with minimal to no coding, including collecting and sharing data, generating and distributing reports, or creating a system to track and resolve issues and requests.

  7. Ability to Handle Multiple Use Cases Across B2C, B2B, and B2E

You can use Liferay to build websites, microsites, D2C journeys, self-service portals, B2B & B2C commerce sites, intranets, workflow automations, and so much more.

In fact, Liferay ranked highest in the Authenticated Experience Use Case and is amongst the top fice highest scoring vendors in the Digital Marketing Use Case in the 2025 Gartner Critical Capabilities for Digital Experience Platforms report. Download the report here.

  8. Flexible, Experience-Driven B2B and B2C Commerce

Liferay's native digital commerce capabilities enable you to run multiple full-fledged commerce websites for B2C, B2B, and D2C on the same platform.

Content and commerce should not be separate. With Liferay DXP, you get all the capabilities needed to not only simplify complex purchasing processes, but also to deliver seamless, personalized digital experiences.

 

With Liferay DXP, you can manage all product information in a single source of truth, enhance product with relevant information, increase visibility into shipments and inventory, and complete orders faster and more accurately -- all while taking advantage of Liferay's digital experience building tools. Learn more about Liferay commerce capabilities here.

 9. Highly Secure Platform

Liferay is a trusted vendor in security-conscious industries like government, financial services, and insurance as security, compliance, and data protection are at the core of our product and operations. As a result of our commitment to security, we’ve received ISO 27001/ 27017/ 27018, SOC 2 Type 2, HIPAA, and CSA STAR Level 2 certifications. Dive deeper into our security programs in our Trust Center.

 10. Flexible Subscription Policy

Liferay offers a transparent and flexible pricing approach that's instance-based—no limitations on usage. It's just another way we can lower your Total Cost of Ownership (TCO).

Additionally, we let customers host our platform however they want, with many of our customers embracing Liferay PaaS or Liferay SaaS and experiencing the benefits of deploying Liferay DXP in the cloud. Our SaaS and PaaS deployments are backed by a deep technology partnership with Google Cloud, which allows them to tap into Google Cloud’s world-class infrastructure and technology. 
For customers who have specific requirements that cannot be met on the cloud, they are still able to leverage Liferay DXP through our on-premise offering.

Start Delivering Better Digital Experiences with Liferay DXP

Create the digital experiences you're envisioning with a platform designed for complexity and can integrate with everything. Book your custom demo here.