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How to Find Your Customer Journey’s Moments of Truth
This is part two of a two-part blog series concerning moments of truth in your customer journeys. Read part one to learn more about the five moment of truth types. Today, customers expect brands to...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-to-find-your-customer-journey-s-moments-of-truth
What are the Five Moments of Truth in Marketing?
Note: This article was updated Oct 2025. Key Takeaways: The five moments of truth in marketing are critical touchpoints that shape customer experience and influence customer loyalty throughout...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/what-are-the-five-moments-of-truth-in-marketing
Six Blind Spots in Your Marketing Analytics
Modern analytics systems can leverage AI and machine learning to process data faster and with greater insights than what a single person can do. But they still rely on people making decisions. As...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/six-blind-spots-in-your-marketing-analytics
Why Your Customer Journey Map Doesn't Match Reality
Great customer experiences are crafted by companies in ways that meet and hopefully exceed expectations by anticipating their target audience’s next actions and interests. However, companies will...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-your-customer-journey-map-doesn-t-match-reality
Why Your Business Can No Longer Ignore Digital Customer Experience
Successful businesses rely on great customer experiences more than ever. According to a Walker study, customer experience will become the key differentiator between brands by the year 2020, beating...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-your-business-can-no-longer-ignore-digital-customer-experience
Overcoming 4 Roadblocks to an Effective Partner Portal
Your partners’ success is your success. By enabling them to more efficiently and effectively reach, communicate with and sell to your clients, you can help your partners grow your business. Key to...
https://www-cdn.liferay.com/web/guest/blog/business-partner-experience/overcoming-4-roadblocks-to-an-effective-partner-portal
3 Benefits of Embracing Digital Transformation
According to Gartner, 91% of businesses are engaged in some form of digital initiative. However, many digital projects often fall into the category of digital optimisation which isn’t sufficient...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/3-benefits-of-embracing-digital-transformation
3 Reasons to Transition to an E-Commerce Platform for B2B Success
Imagine being a mom-and-pop store somewhere in a mid-sized town in America in the early eighties. Now suddenly a huge mall opens up at the other end of town. Kind of stress-inducing, isn’t it? We...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-reasons-to-transition-to-an-e-commerce-platform-for-b2b-success
6 Effective Employee Retention Strategies
Australian workers, on average, go through five to seven career changes in their lifetime and there have been recent shifts towards a more flexible employment market, with more temporary staff,...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/6-effective-employee-retention-strategies
4 Competitive Advantages of B2B Ecommerce Platforms | Liferay
In light of recent world events, many retail businesses have needed to adapt and migrate to online operations in order to stay relevant. With B2B buyers’ expectations significantly influenced by...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-competitive-advantages-of-b2b-ecommerce-platforms-liferay
Effectively Foster Engaged Workplaces
As a result of the global pandemic in 2020, the workplace has changed drastically. With many employees being made redundant and companies forced to move their employees to remote work, there has...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/effectively-foster-engaged-workplaces
3 Digital Strategies for Manufacturing Success
Manufacturers are all too accustomed to change. Over the past decade, the industry has been faced with disruption from big data, Industry 4.0, and now, COVID-19. And while it seems like...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-digital-strategies-for-manufacturing-success
DXP vs CMS: What You Need To Know
Recent trends in digital content and customer experience have seen the marketing technology (MarTech) stack grow in both capabilities and complexity. Solutions such as a digital experience platform...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/dxp-vs-cms-what-you-need-to-know
Considerations for E-Commerce Platform Launch
The B2B commerce landscape has shifted dramatically over the recent years and there has been a significant increase in the adoption of digital platforms. With the growing need to tailor the user...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/considerations-for-e-commerce-platform-launch
What's the Difference Between a CMS, Portal, and DXP?
Note: This article was last updated September 2025. Key Takeaways DXPs (Digital Experience Platforms) emerged due to the need for both CMS and portal functionality to meet changing customer...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/what-s-the-difference-between-a-cms-portal-and-dxp-

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