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El autoservicio digital explicado: en menos de 280 caracteres
El autoservicio digital o autoservicio (en una definición muy sencilla de 280 caracteres) es el término general para aquellas tácticas de servicio al cliente que dan a los usuarios el poder de...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/el-autoservicio-digital-explicado-en-menos-de-280-caracteres
La Parola ai Partner: Adacto
Oggi incontriamo Andrea Cinelli, CEO/GM di Adacto, per scoprire i motivi che l'hanno portato a scegliere Liferay come vendor di riferimento. Nome e cognome Andrea Cinelli Professione CEO/GM di...
https://www-cdn.liferay.com/web/guest/blog/business-partner-experience/la-parola-ai-partner-adacto
La evolución de una intranet
¿Percibes el término «intranet» como una pesadilla de intercambio de archivos desordenados o una página inacabable de enlaces que te imposibilitan encontrar lo que necesitas? Según Forrester, esta...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/la-evolucion-de-una-intranet
Como Aumentar o Engajamento dos Funcionários com uma DXP
Mesmo que os funcionários estejam presentes no escritório, eles podem não estar colocando tanta energia em seu trabalho. Esses funcionários são mais comuns do que se possa pensar: mais da metade...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/como-aumentar-o-engajamento-dos-funcionarios-com-uma-dxp
The Secret to Effective Intranets
This past year, we’ve had to trade in our commutes to the office and lunch with coworkers for make-shift home offices and loungewear. This mass transition to remote working has forced organizations...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/the-secret-to-effective-intranets
The Five Pillars of Digital Transformation in the Australian Government
While government agencies have not historically been early adopters of technology, many of the recent events have proven that traditional systems of governance may no longer be enough to cope with...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/the-five-pillars-of-digital-transformation-in-the-australian-government
6 Ways Modern Intranets Improve Employee Productivity
Even though traditional intranets have been focused on improving collaboration and communication, especially in light of remote working, intranets can play a key role in increasing employee...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/6-ways-modern-intranets-improve-employee-productivity
21 Estadísticas de comercio digital que todo profesional B2B debe conocer en 2021
Cuando el año pasado tratábamos de intuir el futuro de la experiencia del cliente B2B, nunca podríamos haber previsto los cambios masivos que se avecinaban. Muchas empresas tuvieron que cambiar...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/21-estadisticas-de-comercio-digital-que-todo-profesional-b2b-debe-conocer-en-20-1
Liferay obtiene la mejor valoración en el Gartner Critical Capabilities para DXPs de 2021 para los casos de uso B2B y B2E
Nos alegra haber recibido las puntuaciones más altas para los casos de uso B2B y B2E entre los proveedores evaluados para el informe de Capacidades Críticas para las Plataformas de Experiencia...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/liferay-obtiene-la-mejor-valoracion-en-el-gartner-critical-capabilities-para-dxps-de-2021-para-los-casos-de-uso-b2b-y-b2e
Creando una Experiencia B2B Completa Más Allá del Carrito de Compras
El comercio electrónico B2B sigue creciendo. Desde 2018, los canales electrónicos han representado más del 50% de las transacciones de business to business y más de $1 billón de dólares en ventas....
https://www-cdn.liferay.com/web/guest/blog/customer-experience/creando-una-experiencia-b2b-completa-mas-alla-del-carrito-de-compras
Buon compleanno, Liferay!
Liferay Italia festeggia 4 anni! Le sue soluzioni sono sul mercato italiano dal 2009, grazie al prezioso supporto dei partner, ma il 13 febbraio 2017 si aprivano ufficialmente le porte della sua...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/buon-compleanno-liferay-
Neuromarketing oder: Ihr Reptiliengehirn macht das schon für Sie!
Sie haben bestimmt schon einmal Henry Fords berühmtes Zitat zum Thema Werbung gehört: “Ich weiß, die Hälfte meiner Werbung ist hinausgeworfenes Geld. Ich weiß nur nicht, welche Hälfte.” Hätte es zu...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/neuromarketing-oder-ihr-reptiliengehirn-macht-das-schon-fur-sie-
Gartner zeichnet Liferay im Magic Quadrant 2021 als führenden Anbieter für DXPs aus
Wir freuen uns und sind geehrt, im Gartner Magic Quadrant for Digital Experience Platforms 2021 erneut als führender Anbieter positioniert worden zu sein. Diese Auszeichnung macht Liferay zum...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/gartner-zeichnet-liferay-im-magic-quadrant-2021-als-fuhrenden-anbieter-fur-dxps-aus
2021 Gartner Magic Quadrant Names Liferay as Leader for Digital Experience Platforms
We’re honored to be recognized again as a Leader in the 2021 Gartner Magic Quadrant for Digital Experience Platforms. This inclusion extends Liferay’s record as the only 11-time Leader since the...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/2021-gartner-magic-quadrant-names-liferay-as-leader-for-digital-experience-platforms
Liferay DXP Cloud Multi-Cloud Capabilities
The enterprise cloud computing market has evolved a lot in 2020. Companies are continuing to move workloads from on-premise to the cloud at a rapid pace. At the same time, we see an increase in the...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/liferay-dxp-cloud-multi-cloud-capabilities
Is Personalisation Worth the Hype?
If you’re in the digital space, personalising campaigns is an effective way to get good results. While personalisation can be done in a range of ways, are the results generated worth the amount of...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/is-personalisation-worth-the-hype-
Cómo Poner al usuario en el centro de la experiencia
El año de 2020 mostró a las empresas cómo atender las cambiantes necesidades del cliente, las cuales son lo más importante para garantizar su satisfacción. Las compañías que se dieron cuenta de...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/como-poner-al-usuario-en-el-centro-de-la-experiencia
Connecting With Customers in a Work From Home World
It’s no surprise companies are struggling to connect with customers in the new virtual world that’s been forced upon the workforce due to coronavirus. But how are businesses continuing to connect...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/connecting-with-customers-in-a-work-from-home-world
How COVID Has Changed B2B Buying
The way we conduct business has changed in a drastic way this year as a direct result of the COVID-19 pandemic. While the consumer side of this fundamental shift in behaviour tends to receive the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/how-covid-has-changed-b2b-buying
Qué Necesitan las Agencias Gubernamentales para Mejorar la Experiencia de los Ciudadanos Digitales
El veredicto está en que si bien muchas empresas comprenden la importancia de la experiencia digital del cliente, las instituciones gubernamentales han tardado en implementar tácticas similares...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/que-necesitan-las-agencias-gubernamentales-para-mejorar-la-experiencia-de-los-ciudadanos-digitales
4 Desafios para Transformar-se em uma Seguradora Digital
Um relatório da PwC indicou que 44% dos líderes de seguros pesquisados não acreditavam que as seguradoras existentes sobreviveriam em sua forma atual. O setor está mudando a taxas que ameaçam a...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/4-desafios-para-transformar-se-em-uma-seguradora-digital
The Value of Analytics Within a Modern Intranet
In today’s competitive commercial environment, organisations across the globe understand the importance of hiring, developing and retaining the talent within their organisation. As CEOs and HR...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/the-value-of-analytics-within-a-modern-intranet
What is the Purpose of a Knowledge Management System?
Our daily lives are increasingly shifting towards digital solutions, from how we order our coffee in the morning to how we conduct our daily meetings. Therefore, it comes as no surprise that...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/what-is-the-purpose-of-a-knowledge-management-system-
Creating Meaningful Customer Experiences
As an established digital experience leader, Liferay’s DXP is designed to encourage positive customer experiences. Driving growth, companies across the globe have achieved alignment with Liferay,...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/creating-meaningful-customer-experiences
16 Ejemplos Increíbles de Portales Web
Un portal es una plataforma web para consolidar información de distintas fuentes en una interfaz única e intuitiva. Su objetivo principal es proporcionar a los usuarios contenido relevante y...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/16-ejemplos-increibles-de-portales-web
Why Marketers Should Care About Headless APIs
Just a few years ago, developing and managing content for a website was a lot simpler. The vast majority of online users were on desktop computers – as a marketer, you could reach everyone using a...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/why-marketers-should-care-about-headless-apis
Creando una Intranet Moderna de Éxito
Los espacios de trabajo deben ser un reflejo de lo que necesitan los colaboradores para desarrollar sus actividades de manera efectiva. Antes de la pandemia del COVID-19, lo anterior estaba...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/creando-una-intranet-moderna-de-exito
Como Melhorar a Experiência Digital do Cidadão
Embora muitas empresas entendam a importância da experiência digital do cliente, as instituições públicas têm demorado para implementar táticas similares para seus consumidores: os cidadãos. De...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/como-melhorar-a-experiencia-digital-do-cidadao
La manifattura digitale e il contributo di Liferay
Il tema della trasformazione digitale del settore manufacturing è centrale nei piani di sviluppo economico del paese e viene affrontato da anni. Con il Piano Transizione 4.0 da 24 miliardi, vengono...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/la-manifattura-digitale-e-il-contributo-di-liferay
Retrospectiva del 2020: reflexiones sobre un año desafiante
Ahora que el 2020 ha acabado, muchos de nosotros no hemos podido celebrar las fiestas a las que estábamos acostumbrados: nuestra fiesta de familia en la oficina o el intercambiando regalos durante...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/retrospectiva-del-2020-reflexiones-sobre-un-ano-desafiante
Is Measurement the Key to Customer Success?
If you want to improve customer satisfaction, engagement and retention, it’s crucial that you understand what your product or service can offer and how you're maximising its potential for the...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/is-measurement-the-key-to-customer-success-
Why is the Employee Experience Just as Important as the Customer Experience?
Many companies prioritise the happiness of their customers and use it as an indication of their success, but often neglect the impact employee experience can have on overall customer satisfaction....
https://www-cdn.liferay.com/web/guest/blog/customer-experience/why-is-the-employee-experience-just-as-important-as-the-customer-experience-
3 Ejemplos de Portales de Autoservicio Eficaces
Para fines de 2020, Gartner predice que el 85% de todas las interacciones de servicio al cliente comenzarán con el autoservicio. De hecho, muchas empresas esperan implementar portales de...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/3-ejemplos-de-portales-de-autoservicio-eficaces
Criando uma Experiência B2B Completa
O e-commerce B2B continua crescendo. Desde 2018, os canais eletrônicos foram responsáveis por mais de 50% das transações B2B e mais de 1 trilhão de dólares em vendas. Mais de 75% dos distribuidores...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/criando-uma-experiencia-b2b-completa
6 Funcionalidades Imprescindibles de Ecommerce B2B
Según Forrester Research, el 57% de los ejecutivos de B2B dijeron que su principal inversión en tecnología era para una plataforma de comercio electrónico. Sin embargo, decidir en qué solución...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/6-funcionalidades-imprescindibles-de-ecommerce-b2b
6 Elementos dos Melhores Softwares para Portal do Cliente
O que clientes modernos esperam de suas experiências digitais? Eles desejam experiências responsivas, que engajem e sejam fáceis de usar em todos os pontos de contato. Portais do cliente são uma...
https://www-cdn.liferay.com/web/guest/blog/customer-experience/6-elementos-dos-melhores-softwares-para-portal-do-cliente
¿Qué es el Agile Inception?
Las metodologías ágiles ayudan a las empresas a entregar resultados frecuentes, generando más valor para los clientes. Hay distintas maneras de utilizarlas, diferentes abordajes y varias opciones...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/-que-es-el-agile-inception-
Resolvendo qualquer problema com o Design Sprint
O Design Sprint é uma metodologia criada pelo Google, agregando elementos de gestão estratégica, inovação, ciências do comportamento, design e mais. Juliana do Vale, líder de UX Design na...
https://www-cdn.liferay.com/web/guest/blog/current-experiences/resolvendo-qualquer-problema-com-o-design-sprint
Die Ärmel hochkrempeln – auch in schwierigen Zeiten
Dieses Jahr war ein Jahr voller Herausforderungen. Während wir uns nun gerne von 2020 verabschieden und uns auf ein besseres 2021 freuen, ist Weihnachten eine Zeit, um über die vielen Dinge...
https://www-cdn.liferay.com/web/guest/blog/liferay-experience/die-armel-hochkrempeln-auch-in-schwierigen-zeiten
La importancia de las ¿intranets?
El mundo laboral y empresarial ha venido sufriendo importantes transformaciones. El trabajo se ha convertido en una actividad cada vez más dinámica. Los modelos de organización han cambiado, y...
https://www-cdn.liferay.com/web/guest/blog/employee-experience/la-importancia-de-las-intranets-

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