Welcome to this edition of Partner Pulse, where we sit down with leaders from our global partner network to explore the latest in digital transformation. In this interview, we’re joined by Sergio Rojas, Senior Sales Manager LATAM at VASS. Speaking with us from Liferay SKO 2025 in Athens, Sergio shares insights into the digital landscape in Latin America, the unique challenges of the region, and how VASS is helping clients unlock the full potential of digital experience platforms (DXPs). Also, we'd like to extend a huge congratulations to VASS for winning the Partner of the Year Award for LATAM for the fourth time in a row!
Adopting a cloud strategy in the next year should be a top priority for enterprises wanting to stay competitive. GartnerKey Takeaways predicts that by 2020, cloud will increasingly be the default option for software deployment. In fact, having a “no cloud” policy-
SaaS Leadership in the Region. Sergio highlights that VASS was among the first to implement a Liferay SaaS project in Latin America, helping shape early adoption and proving the value of cloud-based solutions in the region.
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DXPs More Relevant Than Ever could become as rare as an “no internet” policy. Moving onto the cloud not only offers competitive advantages but also crucial digital business benefits.. Customers are demanding personalized and omnichannel experiences – and DXPs like Liferay are delivering just that. “That’s what a digital experience platform delivers,” Sergio emphasizes.
Advantages of Public Cloud Deployment
Among the different types of deployment options (on-premise, managed hosting, private cloud, etc.), public cloud deployment can be highly valuable to enterprises for the following reasons:
- Cost Savings: Deploying through a public cloud solution reduces infrastructure costs as well as IT spending and maintenance. When factoring in hardware expenses, such as electricity bills and upgrades, a cloud solution delivers business value faster and with less associated costs. According to a recent TechTarget survey, more than 31% said that the main reason for using a public cloud was for a
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Greater FlexibilitySkills Gap: A shortage of trained professionals slows transformation efforts.
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Price Sensitivity: Clients expect fast results at low cost – often an unrealistic combination.
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Market Fragmentation: Cultural and regulatory differences across countries require localized approaches. For instance, decision-making speed differs: while Colombia and Mexico tend to move quickly, countries like Bolivia or Peru may take longer.
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Priorities for 2025. Looking ahead, VASS is focusing on helping customers see beyond traditional CMS platforms. “We want to show the value of centralized, orchestrated, omnichannel experiences that a DXP can deliver,” says Sergio. Educating the market on the difference between CMS and DXP is a top priority.
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Watch the video for the full conversation and more of Sergios’s insights and congrats again to VASS for winning the Partner of the Year Award for LATAM for the fourth time in a row!
Partner Pulse Interview Series
Insights straight from the field: Check out all Partner Pulse interviews, featuring real conversations with Liferay partners on trends, challenges, and what’s driving digital success today.
Who Is VASS
VASS is a global digital transformation company that helps organizations create business value through technology, data, and AI-driven solutions. The company supports clients in addressing today's challenges while shaping a sustainable, long-term vision for growth and competitiveness.
With a team of more than 4,600 professionals operating across 24 countries in Europe, the Americas, and Asia, VASS works with organizations in industries such as financial services, insurance, energy, retail, public administration, and telecommunications.
Its THINK–BUILD–SCALE approach focuses on designing and delivering tailored solutions that match each organization’s digital maturity and strategic goals, promoting practical innovation and lasting impact across sectors.
Our Partner Pulse blog series offers insights from technology partners around the world on the latest trends, implementation tips, industry information, and more.
