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Your Liferay DXP. Unified. Understood. Actionable.

Liferay Data Platform unifies CRM, campaign, account, and Liferay DXP behavioral signals into shared account profiles and lifecycle stages — then activates those insights directly inside the Liferay DXP you already run.

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Enterprise AI. Full Power. Fully Grounded. Fully Governed.

Turn visitors into customers with a flexible platform that allows you to build personalized websites at scale.

Designed to Work with the Liferay DXP You Already Run

Liferay Data Platform is a standalone, Liferay-managed multi-tenant SaaS product designed to work with your existing Liferay DXP environment. LDP fits alongside selected widely used CRM, marketing automation, and ABM tools instead of replacing them, bringing account data together with Liferay DXP behavioural signals so teams can better understand accounts and activate that intelligence within the digital experiences they already run. 

Turn Live Account Interest Into Action

Liferay Data Platform continuously evaluates account behaviour and updates intent-based segments as buying signals change. Marketing teams can combine Liferay DXP behaviour with inbound data from connected sources such as Salesforce or Demandbase, without relying on IT to build or maintain segments. As an account shows relevant intent, LDP can qualify it for a segment and activate a more relevant Liferay DXP experience—including content,  calls to action etc. When that intent is no longer current, the account can automatically leave the segment. The result is a digital experience that responds while buyer interest is still active—not hours or days later after a batch refresh or reporting cycle.

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Why Liferay Data Platform

You Already Have the Platform. Now It Understands the Account, Too.

Your CRM has one version of the account. Your campaign tool has another. Your Liferay DXP already knows a great deal about how people behave once they arrive — but until now, that behavioral picture lived apart from the CRM and campaign context your team relies on .

Liferay Data Platform closes that gap without asking you to replace the systems you already use. As a standalone, Liferay-managed SaaS product designed to work with Liferay DXP, LDP brings account and campaign data together with Liferay DXP behavioural signals, creating a more complete view of the accounts engaging across the digital experiences you already run.

See How it Works

See it

Unify multiple sources into one connected record for a complete lifecycle view of every account—no more scattered reports or guesswork.

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See it

Unify multiple sources into one connected record for a complete lifecycle view of every account—no more scattered reports or guesswork.

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Prioritize it

Know exactly which target accounts need attention. Filter for stalled stages, track momentum, and align marketing and sales with a shared view.

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Act on it

Spot active buyer intent and build custom account-level segments using behavior, CRM, and ABM data to engage instantly with the right context.

Foundational Pillars

Liferay Data Platform layers account intelligence on top of the Liferay DXP and data you already run.

Unified

CRM, campaign, and Liferay DXP behavioral signals brought into one account profile, with every field labelled by source.

Prioritized

Every account placed into a lifecycle stage — Aware, Engaged, Pipeline, Onboarding, Established, or At-Risk — so your team stops debating whose report is right.

Actionable

When LDP is paired with the Liferay DXP you already use, account segments can update automatically as behaviour changes and trigger personalised experiences within Liferay DXP — without requiring a separate personalisation tool or an IT request. 

LDP evaluates account activity as it happens, moving accounts into or out of segments as their intent changes. That gives Marketing the ability to respond while interest is still current, delivering more relevant content and calls to action in Liferay DXP without waiting for manual reports or scheduled data refreshes.

Built for everyone in your organization

  • Marketing & ABM Teams

    Use account context, lifecycle stage, and recent behaviour to decide what to do next — from refining segments and campaign targeting to personalising Liferay DXP digital experiences while account interest is still current. 

  • Sales & RevOps

    Get the same account stage and activity view Marketing teams see, so handoffs, prioritisation, and follow-up are based on shared account context rather than separate reports or spreadsheets. 

  • Platform & IT Teams

    Extend the value of the Liferay DXP you already manage with LDP, a standalone, Liferay-managed multi-tenant SaaS product. LDP fits alongside selected widely used CRM, marketing automation, and ABM tools instead of replacing them, while its native integration with Liferay DXP enables account intelligence and personalisation directly within the digital experiences you already operate.

  • Marketing Operations

    Turn the account and behavioural data already flowing through your Liferay ecosystem into actionable segments. Build and adjust audiences as buying signals change, without relying on IT for every update, so campaigns and personalized experiences can move faster. 

How It Works

1
Connect
LDP works with the CRM, marketing automation platform, and ABM platform you've likely already connected elsewhere in your stack.
2
Configure
Set your lifecycle stage triggers and build your first account segments. No code, no engineering ticket.
3
Activate
Segments trigger personalization natively inside Liferay DXP — content, CTAs, and journeys that adapt to the account in front of them.

Talk to an LDP Specialist

Book 20 minutes and we'll walk you through the value of the Liferay Data Platform.

Frequently-Asked Questions

Analytics Cloud helps you understand how people engage with your Liferay experiences. Liferay Data Platform takes that further.

Beyond seeing what happened, you can bring account data together, track how accounts are progressing, build segments, and use what you learn to personalise experiences in Liferay DXP. It's a step forward and the evolution of Analytics Cloud

No. LDP is designed to unify data from those systems, not replace them.

LDP is delivered as a Liferay-managed SaaS service. It does not require you to change how your Liferay DXP environment is deployed.

At GA, connections are inbound only — LDP brings data in to build the unified profile. Sending enriched data back out is out of scope for this release.

Real-time segment qualification and personalization are available specifically in combination with Liferay DXP.